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“Such unauthorized use does not only lead to unjust commercial enrichment but also infringes on the individual personality rights and in cases of a pornographic content tarnish the plaintiff’s reputation and goodwill.”
The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026 have been notified to significantly strengthen due diligence requirements for intermediaries, including social media platforms, significant social media intermediaries, and online gaming intermediaries.
The grievance of the plaintiff arose from the manufacture, sale, promotion, and distribution of merchandise such as T-shirts, posters, mugs, keychains, and other products bearing his name, photographs, likeness, and persona, without authorisation.
The grievance of the plaintiff arose from the manufacture, sale, promotion, and distribution of merchandise such as T-shirts, posters, mugs, keychains, and other products bearing his name, photographs, likeness, and persona, without authorisation.
All platforms to remove unlawful content within 36 hours of receipt of actual knowledge by Court or Government.