What are Personality Rights? The rise of Celebrity Lawsuits Explained
This article explains the concept of personality rights and how a surge in celebrity lawsuits is reshaping the law on identity, privacy, and digital misuse in India.
moral rights
Bombay HC grants interim injunction to Asha Bhosle protecting her Personality Rights; Orders blocking of infringing websites, platforms and YouTube videos
“Asha Bhosle has the right to control the use of all facets of her personality since the same formed part of her exclusive Personality Rights and the misappropriation of the same without her consent was liable to be restrained not only on the basis of the publicity rights but also on the basis of the tort of dilution, more particularly, tarnishment.”
‘AI tools infringe individual’s right to control and protect their own likeness/voice’; Bombay HC grants ad-interim injunction in favour of Arijit Singh to protect his personality rights
Making AI tools available that enable conversion of any voice into that of a celebrity without their permission constitutes a violation of their personality rights and such tools facilitate unauthorized appropriation and manipulation of a celebrity’s voice, which is a key component of their personal identity and public persona.