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The petitioner highlighted issues pertaining to widespread creation and circulation of AI generated videos on digital platforms posing serious threat to public order and functioning of a healthy democracy.
“The concept of personality right has gained momentum by reason of unauthorised exploitation on digital platforms and social media for commercial gain, which often results in tarnishing or damaging the personality rights of an individual and more often of a renowned and well-known personality.”
“The copyright of the plaintiff over his own personality, which include, amongst others, his image, likeness, voice, name, signature, which are distinctive and exclusively associated with him, cannot, prima facie, be doubted at this stage.”
Advisory mandates to label a permanent unique metadata on every work to identify the source and creator in case of misinformation and deepfake.