₹10 overcharge on beer bottle costs KSBC ₹25,000: DCDRC Holds That Charging Beyond Printed MRP Amounts to Unfair Trade Practice
A Government-owned liquor retailer cannot rely on internal pricing directions to charge above the MRP printed on a packaged commodity, the printed MRP is the statutory ceiling the consumer is entitled to rely on at the point of sale, and the burden to prove any R. 18(3) exception lies on the seller.