Advisory on unlawful online content
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MeitY has issued an advisory directing intermediaries and social media platforms to prevent hosting, sharing, or transmission of obscene, indecent, sexually explicit, paedophilic, or otherwise unlawful online content; directing to remove them within 24 hours.

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“There is nothing illegal in seeking out internet users as targets for advertisements that they may find relevant. In brick-and-mortar world, there will be no question of infringement if customers looking for a product are also offered products of rival competitors”.