Delhi HC protects personality rights of Telugu actor Akira Nandan; halts release of AI film using his identity
Defendant 1 had created and circulated AI-morphed content of the plaintiff including a movie titled ‘AI Love Story’
Defendant 1 had created and circulated AI-morphed content of the plaintiff including a movie titled ‘AI Love Story’
The grievance of the plaintiff arose from the manufacture, sale, promotion, and distribution of merchandise such as T-shirts, posters, mugs, keychains, and other products bearing his name, photographs, likeness, and persona, without authorisation.
The grievance of the plaintiff arose from the manufacture, sale, promotion, and distribution of merchandise such as T-shirts, posters, mugs, keychains, and other products bearing his name, photographs, likeness, and persona, without authorisation.
“A person’s much less a woman’s dignity cannot be publicly maligned or defamed that too without consent which is the sine qua non for such publications.”
“Ajay Devgan’s status as a sought-after brand ambassador, and a personality with millions of followers across social media platforms demonstrates the strong public association uniquely tied to his identity and his reputation among the Indian populace not limited to his fans.”
Compiling key judgments from High Courts across India, this roundup presents November’s significant developments in copyright, trade mark, trade dress, and personality rights, reflecting evolving trends in IP protection and enforcement.
“Ilaiyaraaj’s identity, name, image, and work are being exploited deliberately disregarding the celebrity’s personality rights, on digital platforms, to gain traction and generate revenue without authorisation.”
Raj Shamani sought action against third-parties who were using his personal attributes to generate reels and videos via artificial intelligence to create fabricated/deepfake/morphed/distasteful content, which were misleading and contained false information.
Bringing together the most important IPR decisions from High Courts across India, this roundup offers an overview of October’s major developments in copyright, trade mark, and personality rights, along with notable updates from related legal domains.
A quick legal roundup to cover important stories from all High Courts this week.
Justice Pavankumar Bhimappa Bajanthri was appointed as Chief Justice of Patna High Court in September 2025.
“Both in the context of images and videos, the morphing is so sophisticated and deceptive that it is virtually impossible to discern that the same are not genuine images/videos of the Akshya Kumar.”
This article explains the concept of personality rights and how a surge in celebrity lawsuits is reshaping the law on identity, privacy, and digital misuse in India.
Defendant 1 was circulating AI-generated images/ deepfakes falsely depicting Suniel Shetty and his family members in obscene and salacious manner on various social media platforms.
“Defendant 1 is circulating fabricated videos of Ravi Shankar on Facebook and on other independent websites, utilizing advanced AI technologies, including ‘deepfake’ tools, to digitally impersonate the plaintiff’s voice, facial expressions, persona and likeness, thereby creating a false impression amongst the world at large that Ravi Shankar is personally speaking, endorsing or promoting the content therein.”
“The depiction of the Akkineni Nagarjuna in settings that are misleading, derogatory and inappropriate will inevitably have the effect of diluting the goodwill and reputation associated with him.”
“Given the commercial value of these publicity rights, a celebrity is entitled to safeguard his interest against any misuse of the personality attributes which includes his name, image, voice and likeness.”
This order is in line with the 9-9-2025 order favoring Aishwarya Rai Bachchan, who had filed a similar petition seeking identical reliefs.
“Sonu Nigam Singh’s actions could not be considered innocent, and the misrepresentation caused among members of the general public was not a matter of coincidence and thus his conduct was ex facie dishonest and reeked of mala fide.”