Cases That Made Law | Can an Advertisement Create a Binding Contract? Revisiting Carlill v. Carbolic Smoke Ball Co. [1892 2 Q.B. 484]
Cases That Made Law is a series by SCC Times that revisits the judgments that built Indian law — tracing the facts, the arguments, and the reasoning that turned a single dispute into settled law. This edition examines a question that reshaped contract law for generations: Can a public advertisement create a legally binding contract, and how exactly does a unilateral contract work in practice? We dive into the historic ruling of Carlill v. Carbolic Smoke Ball Co. to find out.