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Calcutta High Court observed that the impugned order appears to have been issued in oversight of the directions issued in the case of Arnesh Kumar v. State of Bihar, (2014) 8 SCC 273.
Influencer marketing has emerged as a pivotal force in India’s digital landscape reshaping how consumers connect with brands across sectors, from fashion and beauty to food, technology and finance.
The Court observed that before alleging defamation based on a tweet, the plaintiff should bear in mind the conversational nature of medium and bear responsibilities for the content of its own tweets which lead to the Impugned Tweets.
The plaintiff is a national spokesperson of the INC and a dentist by profession, defendant 1 claims herself to be a national spokesperson of the BJP and defendant 2 is an Indian Media conglomerate ‘TV-18’.