Barbie trade mark case
Case BriefsHigh Courts

“Since 2011, through campaigns like ‘You Can Be Anything’ and initiatives such as the Shero program and Fashionistas collections, Mattel has promoted inclusivity, diversity, and women’s empowerment. With a vibrant online presence, scholarly attention, and millions of fans worldwide, the trademark BARBIE has evolved into a multifaceted brand symbolizing imagination, aspiration, and inspiration for generations.”