Shardul Amarchand Mangaldas & Co. (SAM) advised Farmjunction Marketing Private Limited (“Company”) and Info Edge on a primary investment round in the Company, known as Tractor Junction, a leading agriculture platform focused on the sale of new and used tractors and farm equipment.
The transaction involved a primary issuance of shares by the Company to both incoming and existing investors. The investment round, valued at approximately INR 200 crores, saw major participation from Astanor Ventures, with additional investment from existing shareholders Info Edge and Omnivore as part of the round.
The transaction team involved in advising Farmjunction Marketing Private Limited was led by Nikita Goyal (Partner), supported by Ayush Singh (Senior Associate) and Ananya Vajpeyi (Associate) with inputs from Partner, Manish Gupta.
Info Edge was represented by Pratyush Khurana (Partner) and Surbhi Burman (Associate).

