{"id":396116,"date":"2026-09-14T14:30:14","date_gmt":"2026-09-14T09:00:14","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=396116"},"modified":"2026-10-06T18:53:58","modified_gmt":"2026-10-06T13:23:58","slug":"consumer-protection-e-commerce-amendment-rules-2026-explained","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/","title":{"rendered":"Centre Notifies E-Commerce Rule Changes; Mandates Dark Pattern Audits, Price Transparency and Stronger Consumer Safeguards"},"content":{"rendered":"<div style=\"text-align: justify; line-height: 150%;\">\n<p style=\"margin-bottom: 3%;\">On 9 September 2026, the Ministry of Consumer Affairs, Food and Public Distribution notified the <span style=\"font-weight: bold;\">Consumer Protection (E-Commerce) (Amendment) Rules, 2026<\/span>, introducing new transparency, disclosure and consumer-protection obligations for e-commerce entities and marketplace platforms.<\/p>\n<p style=\"margin-bottom: 3%;\">The Rules will come into force on 1 January 2027, giving e-commerce entities and marketplace platforms time to align their systems and practices with the new compliance requirements.<\/p>\n<p style=\"font-weight: bold;\">Key Points:<\/p>\n<ol style=\"list-style-type: decimal;\">\n<li>\n<p>The Consumer Protection (E-Commerce) (Amendment) Rules, 2026 amend the <span style=\"font-weight: bold;\">Consumer Protection (E-Commerce) Rules, 2020<\/span>.<\/p>\n<\/li>\n<li>\n<p>The definition of <span style=\"font-weight: bold;\">&#8220;ranking&#8221;<\/span> has been revised to cover the relative prominence or relevance given to sellers, goods or services on an e-commerce platform, irrespective of the technological means used.<\/p>\n<\/li>\n<li>\n<p>The amended <span style=\"font-weight: bold;\">Rule 4<\/span> requires every e-commerce entity to prominently display the following:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>\n<p>legal name<\/p>\n<\/li>\n<li>\n<p>principal geographic address<\/p>\n<\/li>\n<li>\n<p>website details and<\/p>\n<\/li>\n<li>\n<p>contact information of customer care and grievance officers.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p>Grievance officers must acknowledge consumer complaints <span style=\"font-weight: bold;\">within 48 hours<\/span>, provide a copy of the recorded complaint, and redress the complaint <span style=\"font-weight: bold;\">within one month<\/span> of receipt.<\/p>\n<\/li>\n<li>\n<p>E-commerce entities offering imported goods or services must disclose the importer&#8217;s details and the full country of origin of imported products.<\/p>\n<\/li>\n<li>\n<p>All e-commerce entities are required to participate in the <span style=\"font-weight: bold;\">Central Government&#8217;s National Consumer Helpline<\/span> convergence process.<\/p>\n<\/li>\n<li>\n<p>A new clause under <span style=\"font-weight: bold;\">Rule 4(11)<\/span> expressly prohibits e-commerce entities from misleading users by manipulating search results or search indexes in response to a user&#8217;s search query.<\/p>\n<\/li>\n<li>\n<p>Sponsored listings of goods and services must be distinctly identified with clear and prominent disclosures.<\/p>\n<\/li>\n<li>\n<p>Where a platform or seller announces a price reduction, it must display the reduced price alongside the prior price, defined as the lowest price of the good or service during the preceding 30 days.<\/p>\n<\/li>\n<li>\n<p>E-commerce entities must display the seller&#8217;s name prominently in invoices in the same font size as the e-commerce entity&#8217;s name.<\/p>\n<\/li>\n<li>\n<p>E-commerce entities are required to comply with the <span style=\"font-weight: bold;\">Guidelines for Prevention and Regulation of Dark Patterns, 2023<\/span>, conduct annual self-audits, and prominently display a certificate confirming compliance.<\/p>\n<\/li>\n<li>\n<p>Marketplace e-commerce entities must provide comprehensive seller information, including business details, address, customer care information, ratings or feedback, and other information necessary for informed purchasing decisions.<\/p>\n<\/li>\n<li>\n<p>Consumers may obtain additional seller information after purchase for effective dispute resolution upon making a written request to the marketplace platform.<\/p>\n<\/li>\n<li>\n<p>E-commerce platforms must disclose the principal factors used to determine the ranking of goods or sellers and explain the relative importance of those factors in plain and intelligible language.<\/p>\n<\/li>\n<li>\n<p>Marketplace e-commerce entities are prohibited from using consumer information to promote goods sold under a brand or name common with that of the marketplace entity, or to advertise sellers as being associated with the marketplace entity without obtaining the consumer&#8217;s express consent.<\/p>\n<\/li>\n<li>\n<p>Marketplace e-commerce entities cannot collect bundled fees for services unrelated to the e-commerce platform, except in relation to loyalty or membership programmes and associated benefits.<\/p>\n<\/li>\n<li>\n<p>The amended <span style=\"font-weight: bold;\">Rule 6(5)(d)<\/span> requires sellers to disclose relevant details of goods and services, including the country of origin, best before\/use before date (where applicable), return, refund and exchange policies, warranties, guarantees, delivery and shipment details, return shipping costs and payment methods, enabling consumers to make informed purchasing decisions.<\/p>\n<\/li>\n<li>\n<p>The newly inserted <span style=\"font-weight: bold;\">Rule 6(5)(j)<\/span> requires sellers to disclose identification numbers issued by the Central Government, including GST Identification Numbers and MSME registration numbers.<\/p>\n<\/li>\n<li>\n<p style=\"margin-bottom: 3%;\">The substituted <span style=\"font-weight: bold;\">Rule 7(1)(a)<\/span> mandates accurate disclosure of consumer-facing information, including return, refund and exchange policies, best before\/use before dates, warranties, guarantees, delivery and shipment details, return shipping costs, payment modes and grievance redressal mechanisms.<\/p>\n<\/li>\n<\/ol>\n<p style=\"margin-bottom: 3%;\"><b>Also Read:<\/b> <a href=\"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/21\/legal-metrology-packaged-commodities-amendment-rules-2026-explained\/\" target=\"_blank\">New Rule Requires E-commerce Platforms to Clearly Display Country of Origin for Imported Products<\/a><\/p>\n<p style=\"margin-bottom: 3%;\">[<span style=\"font-weight: bold; color: #632423;\"><a href=\"http:\/\/www.scconline.com\/DocumentLink\/8R1c8T77\" target=\"_blank\">Consumer Protection (E-Commerce) (Amendment) Rules, 2026<\/a>, dated 9-9-2026<\/span>]<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"font-style: italic;\">Centre has notified the Consumer Protection (E-Commerce) (Amendment) Rules, 2026, introducing stricter disclosure requirements, annual dark pattern audits, greater transparency in rankings and search results, and enhanced consumer protection measures for e-commerce platforms.<\/p>\n","protected":false},"author":67525,"featured_media":396120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1193],"tags":[110371,37027,114648,114650,114649,114653,114657,114655,114658,15661,114656,114652,114654,114651],"class_list":["post-396116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legislationupdates","category-notifications","tag-consumer-protection-e-commerce-rules-2020","tag-consumer-protection-act-2019","tag-consumer-protection-e-commerce-amendment-rules-2026","tag-dark-patterns-compliance","tag-e-commerce-rules-amendment","tag-e-commerce-transparency-rules","tag-gst-disclosure-e-commerce","tag-marketplace-platforms-india","tag-msme-registration-disclosure","tag-national-consumer-helpline","tag-online-consumer-protection","tag-search-results-manipulation","tag-seller-disclosure-requirements","tag-sponsored-listings-disclosure"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer Protection E-Commerce Amendment Rules 2026: Explained | SCC Times<\/title>\n<meta name=\"description\" content=\"Centre amends Consumer Protection E-Commerce Rules, mandating dark pattern audits, price transparency, seller disclosures and stronger consumer safeguards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centre Notifies E-Commerce Rule Changes; Mandates Dark Pattern Audits, Price Transparency and Stronger Consumer Safeguards\" \/>\n<meta property=\"og:description\" content=\"Centre amends Consumer Protection E-Commerce Rules, mandating dark pattern audits, price transparency, seller disclosures and stronger consumer safeguards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"SCC Times\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scc.online\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-14T09:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-06T13:23:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/09\/BLOG-2026-09-14T132412.332.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"886\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shubhi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubhi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/09\\\/14\\\/consumer-protection-e-commerce-amendment-rules-2026-explained\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/09\\\/14\\\/consumer-protection-e-commerce-amendment-rules-2026-explained\\\/\"},\"author\":{\"name\":\"Shubhi\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/3e8a14a0016e76e01d69a7a3ca6164ac\"},\"headline\":\"Centre Notifies E-Commerce Rule Changes; Mandates Dark Pattern Audits, Price Transparency and Stronger Consumer Safeguards\",\"datePublished\":\"2026-09-14T09:00:14+00:00\",\"dateModified\":\"2026-10-06T13:23:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/09\\\/14\\\/consumer-protection-e-commerce-amendment-rules-2026-explained\\\/\"},\"wordCount\":608,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/09\\\/14\\\/consumer-protection-e-commerce-amendment-rules-2026-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/BLOG-2026-09-14T132412.332.webp\",\"keywords\":[\"Consumer Protection (E- commerce) Rules 2020\",\"Consumer Protection Act 2019\",\"Consumer Protection E-Commerce Amendment Rules 2026\",\"dark patterns compliance\",\"e-commerce rules amendment\",\"e-commerce transparency rules\",\"GST disclosure e-commerce\",\"marketplace platforms India\",\"MSME registration disclosure\",\"National Consumer Helpline\",\"online consumer protection\",\"search results manipulation\",\"seller disclosure requirements\",\"sponsored listings disclosure\"],\"articleSection\":[\"Legislation Updates\",\"Notifications\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/09\\\/14\\\/consumer-protection-e-commerce-amendment-rules-2026-explained\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/09\\\/14\\\/consumer-protection-e-commerce-amendment-rules-2026-explained\\\/\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/09\\\/14\\\/consumer-protection-e-commerce-amendment-rules-2026-explained\\\/\",\"name\":\"Consumer Protection E-Commerce Amendment Rules 2026: Explained | SCC Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/09\\\/14\\\/consumer-protection-e-commerce-amendment-rules-2026-explained\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/09\\\/14\\\/consumer-protection-e-commerce-amendment-rules-2026-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/BLOG-2026-09-14T132412.332.webp\",\"datePublished\":\"2026-09-14T09:00:14+00:00\",\"dateModified\":\"2026-10-06T13:23:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/3e8a14a0016e76e01d69a7a3ca6164ac\"},\"description\":\"Centre amends Consumer Protection E-Commerce Rules, mandating dark pattern audits, price transparency, seller disclosures and stronger consumer safeguards.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/09\\\/14\\\/consumer-protection-e-commerce-amendment-rules-2026-explained\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/09\\\/14\\\/consumer-protection-e-commerce-amendment-rules-2026-explained\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/09\\\/14\\\/consumer-protection-e-commerce-amendment-rules-2026-explained\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/BLOG-2026-09-14T132412.332.webp\",\"contentUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/BLOG-2026-09-14T132412.332.webp\",\"width\":886,\"height\":590,\"caption\":\"Consumer Protection E-Commerce Rules\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/09\\\/14\\\/consumer-protection-e-commerce-amendment-rules-2026-explained\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Centre Notifies E-Commerce Rule Changes; Mandates Dark Pattern Audits, Price Transparency and Stronger Consumer Safeguards\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/\",\"name\":\"SCC Times\",\"description\":\"Bringing you the Best Analytical Legal News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/3e8a14a0016e76e01d69a7a3ca6164ac\",\"name\":\"Shubhi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0da7aaea2ff41a69b9926284cf9e1f24b3f53e830b045ed1d3f853355e3e5157?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0da7aaea2ff41a69b9926284cf9e1f24b3f53e830b045ed1d3f853355e3e5157?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0da7aaea2ff41a69b9926284cf9e1f24b3f53e830b045ed1d3f853355e3e5157?s=96&d=mm&r=g\",\"caption\":\"Shubhi\"},\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/author\\\/shubhi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consumer Protection E-Commerce Amendment Rules 2026: Explained | SCC Times","description":"Centre amends Consumer Protection E-Commerce Rules, mandating dark pattern audits, price transparency, seller disclosures and stronger consumer safeguards.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/","og_locale":"en_US","og_type":"article","og_title":"Centre Notifies E-Commerce Rule Changes; Mandates Dark Pattern Audits, Price Transparency and Stronger Consumer Safeguards","og_description":"Centre amends Consumer Protection E-Commerce Rules, mandating dark pattern audits, price transparency, seller disclosures and stronger consumer safeguards.","og_url":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/","og_site_name":"SCC Times","article_publisher":"https:\/\/www.facebook.com\/scc.online\/","article_published_time":"2026-09-14T09:00:14+00:00","article_modified_time":"2026-10-06T13:23:58+00:00","og_image":[{"width":886,"height":590,"url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/09\/BLOG-2026-09-14T132412.332.jpg","type":"image\/jpeg"}],"author":"Shubhi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shubhi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/#article","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/"},"author":{"name":"Shubhi","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/3e8a14a0016e76e01d69a7a3ca6164ac"},"headline":"Centre Notifies E-Commerce Rule Changes; Mandates Dark Pattern Audits, Price Transparency and Stronger Consumer Safeguards","datePublished":"2026-09-14T09:00:14+00:00","dateModified":"2026-10-06T13:23:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/"},"wordCount":608,"commentCount":0,"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/09\/BLOG-2026-09-14T132412.332.webp","keywords":["Consumer Protection (E- commerce) Rules 2020","Consumer Protection Act 2019","Consumer Protection E-Commerce Amendment Rules 2026","dark patterns compliance","e-commerce rules amendment","e-commerce transparency rules","GST disclosure e-commerce","marketplace platforms India","MSME registration disclosure","National Consumer Helpline","online consumer protection","search results manipulation","seller disclosure requirements","sponsored listings disclosure"],"articleSection":["Legislation Updates","Notifications"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/","url":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/","name":"Consumer Protection E-Commerce Amendment Rules 2026: Explained | SCC Times","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/#primaryimage"},"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/09\/BLOG-2026-09-14T132412.332.webp","datePublished":"2026-09-14T09:00:14+00:00","dateModified":"2026-10-06T13:23:58+00:00","author":{"@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/3e8a14a0016e76e01d69a7a3ca6164ac"},"description":"Centre amends Consumer Protection E-Commerce Rules, mandating dark pattern audits, price transparency, seller disclosures and stronger consumer safeguards.","breadcrumb":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/#primaryimage","url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/09\/BLOG-2026-09-14T132412.332.webp","contentUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/09\/BLOG-2026-09-14T132412.332.webp","width":886,"height":590,"caption":"Consumer Protection E-Commerce Rules"},{"@type":"BreadcrumbList","@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/09\/14\/consumer-protection-e-commerce-amendment-rules-2026-explained\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.scconline.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Centre Notifies E-Commerce Rule Changes; Mandates Dark Pattern Audits, Price Transparency and Stronger Consumer Safeguards"}]},{"@type":"WebSite","@id":"https:\/\/www.scconline.com\/blog\/#website","url":"https:\/\/www.scconline.com\/blog\/","name":"SCC Times","description":"Bringing you the Best Analytical Legal News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scconline.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/3e8a14a0016e76e01d69a7a3ca6164ac","name":"Shubhi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0da7aaea2ff41a69b9926284cf9e1f24b3f53e830b045ed1d3f853355e3e5157?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0da7aaea2ff41a69b9926284cf9e1f24b3f53e830b045ed1d3f853355e3e5157?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0da7aaea2ff41a69b9926284cf9e1f24b3f53e830b045ed1d3f853355e3e5157?s=96&d=mm&r=g","caption":"Shubhi"},"url":"https:\/\/www.scconline.com\/blog\/post\/author\/shubhi\/"}]}},"jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/09\/BLOG-2026-09-14T132412.332.webp","_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/396116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67525"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=396116"}],"version-history":[{"count":2,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/396116\/revisions"}],"predecessor-version":[{"id":396118,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/396116\/revisions\/396118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/396120"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=396116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=396116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=396116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}