{"id":382431,"date":"2026-04-26T12:00:35","date_gmt":"2026-04-26T06:30:35","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=382431"},"modified":"2026-04-26T11:35:40","modified_gmt":"2026-04-26T06:05:40","slug":"trade-dress-ip-law-india-world-ip-day","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/","title":{"rendered":"World IP Day — Understanding Trade Dress: The Visual Identity of Products"},"content":{"rendered":"
\n

An extract from Dr Elizabeth Verkey’s Intellectual Property<\/span> (2nd Edition) on the occasion of World Intellectual Property Day This extract is taken from Elizabeth Verkey’s Intellectual Property<\/span>, 2nd Edition, and is being published on the occasion of World Intellectual Property Day. It highlights the concept of trade dress as an essential facet of intellectual property law, with particular focus on its development and judicial interpretation in both international and Indian contexts.<\/p>\n

Trade dress refers to the overall appearance of a product. The “trade dress may be a composite of several features in a certain arrangement or combination which produces an overall distinctive appearance”.1<\/sup><\/a> The overall image and appearance of a product includes features such as size, shape, colour or colour combinations, texture, graphics, and even particular sales techniques.2<\/sup><\/a> Trade dress also signifies and points to the origin of the product.<\/p>\n

Under the Lanham Act, the plaintiff in a trade dress infringement has to show that the trade dress is non-functional and that there is a likelihood of confusion among the consumers as to the source. Functionality for trade dress relates to whether a feature of a particular trade dress turns on whether “protection of the configuration would hinder competition or impinge upon the rights of others to compete effectively in the sale of goods”<\/span>.3<\/sup><\/a> The determining factor is the possibility of developing alternative appealing designs. The court looks into not the individual elements, but the aggregate and sum of the parts rather than the individual components.<\/p>\n

General Motors Corpn.<\/span> v. Urban Gorilla LLC<\/span>4<\/sup><\/a> revolved around the trade dress of Hummer, which was the civilian version of the military Humvee. General Motors in their injunction suit contended that the Urban Gorilla product line infringed their trade dress. According to Urban Gorilla, Hummer trade dress is not inherently distinctive and based their reasoning on the boxy shape, split windows, and high belt line, which were common to military vehicles in general. General Motors claimed that their trade dress had an acquired distinctiveness. The Court made a detailed comparison of the trade dress of the Urban models and the Hummer. Though many differences were found in the wagon model of Urban, the Court found that they resembled the Hummer trade dress. But the slant back model and the combat versions were found to be different. The models were compared as encountered by the consumers in the marketplace. The Court found that “although Urban Gorilla has shown the functional aspects of several features of the Hummer trade dress, it has not shown that an equally functional design that is close in cost and quality is impossible<\/span>”. The conceptual strength of the trade dress of Hummer was found against General Motors as that was being used by military vehicles also. But regarding trade dress, the Court found in favour of General Motors on the ground of non-functionality and acquired distinctiveness.<\/p>\n

In India also, trade dress is one of the most important intellectual property asset of any business. The crux of the issue in EBC Publishing (P) Ltd.<\/span> v. Rupa Publications India (P) Ltd.<\/span>5<\/sup><\/a> is the trade dress of the Coat Pocket Edition of the Bare Act of the Constitution of India<\/doclink> published by the plaintiff. The plaintiff had a distinctive trade dress, including a signature “black-red” colour combination, with a specific font style, gold leafing, and overall trade dress, on thin bible paper. The plaintiff was consistent in their trade dress for all editions of their book and the Coat Pocket Edition of Bare Acts is their iconic product. The defendants started marketing Coat Pocket Edition of the Constitution of India<\/doclink> and started selling through the same trade channels as that of the plaintiff. The defendant also imitated the essential features of the trade dress used by the plaintiffs, including the colour scheme, title placement, font type, and gold leafing. The defendant also changed the placing of their logo from the centre to the bottom right as that of the plaintiff’s Coat Pocket Edition. Even the lay out and presentation style of the listings of the defendant in the e-commerce platform was the same as that of the plaintiff. The Court found that the trade channels were the same and that the defendant has entirely copied the layout of the plaintiff’s product without any independent creativity. It was held that:<\/p>\n

25.<\/span> …To an unwary consumer of average intelligence and imperfect recollection, the trade dress of the defendant’s impugned Coat Pocket Editions is likely to appear identical to that of the plaintiffs’ Coat Pocket Editions.<\/p>\n

The issue in Britannia Industries Ltd.<\/span> v. ITC Ltd.<\/span>,6<\/sup><\/a> was one of passing off in relation to the trade dress\/get-up. ITC filed suit against Britannia Industries Ltd. from violating its purported rights in the packaging\/trade dress of its product “Sunfeast Farmlite Digestive – All Good<\/span>” biscuit by allegedly using a deceptively and confusingly similar trade dress for its “Nutri Choice Digestive Zero<\/span>” biscuit. Britannia Digestive biscuits are being sold under three different variants. One variant is the “Nutri Choice Hi Fibre Digestive<\/span>” biscuit. The other variant is the “Nutri Choice Digestive 5 Grain<\/span>” biscuit and the third variant is the one in issue, that is, the “Nutri Choice Digestive Zero<\/span>” biscuit. The products are packaged solely in pillow packages. The claim of ITC was that the combination of yellow and blue that is used in its packaging for its “Sunfeast Farmlite Digestive – All Good<\/span>” biscuit has become distinctive specifically of its goods. The primary ingredient for establishing passing off in get-up is whether the get-up is recognised by the public as distinctive specifically of the plaintiff’s goods or services. The plaintiff has to prove that the get-up bring in custom on account of it being a label or badge which indicates that the biscuits were ITC biscuits. The Court found that “the combination of yellow and blue as used by ITC for its ‘Sunfeast Farmlite Digestive – All Good’ biscuits has not become so identified with its goods as to become a ‘badge’ of its goodwill<\/span>”.<\/p>\n

While deciding passing off claims for the trade dress\/get-up, it is essential that proof of the trinity of goodwill, misrepresentation and damage have to be established just like any other passing off action.<\/p>\n

A copy of the book can be purchased here.<\/a><\/p>\n<\/div>\n\n

1.<\/a> Hartford House, Ltd.<\/span> v. Hallmark Cards, Inc.<\/span>, 846 F 2d 1268 (10th Cir 1988).<\/p>\n

2.<\/a> Sally Beauty Co., Inc.<\/span> v. Beautyco, Inc.<\/span>, 304 F 3d 964, 977 (10th Cir 2002).<\/p>\n

3.<\/a> Brunswick Corpn.<\/span> v. Spinit Reel Co.<\/span>, 832 F 2d 513 (10th Cir 1987).<\/p>\n

4.<\/a> Civil No. 2:06-CV-00133 BS, in the United States District Court for the District of Utah, Central Division dated 27-12-2010.<\/p>\n

5.<\/a> (2025) 2 HCC (Del) 46 : 2025 SCC OnLine Del 6146<\/a>.<\/p>\n

6.<\/a> 2017 SCC OnLine Del 7391<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

From product packaging to visual identity, tracing the legal contours of trade dress through global principles and key Indian case law<\/p>\n","protected":false},"author":67011,"featured_media":382433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43],"tags":[103095,103089,103094,103090,103093,103091,103087,103088,103092,103096],"class_list":["post-382431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual_property","tag-elizabeth-verkey-trade-dress","tag-intellectual-property-trade-dress","tag-ip-law-india","tag-passing-off-trade-dress","tag-product-packaging-law","tag-trade-dress-india","tag-trade-dress-law","tag-trade-dress-meaning","tag-visual-identity-products","tag-world-ip-day-article"],"yoast_head":"\nTrade Dress in IP Law: Meaning, Cases & Indian Perspective | World IP Day<\/title>\n<meta name=\"description\" content=\"Explore the concept of trade dress in intellectual property law through key cases and Indian jurisprudence. An extract from Elizabeth Verkey\u2019s Intellectual Property (2nd Ed.) published on World IP Day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World IP Day \u2014 Understanding Trade Dress: The Visual Identity of Products\" \/>\n<meta property=\"og:description\" content=\"Explore the concept of trade dress in intellectual property law through key cases and Indian jurisprudence. An extract from Elizabeth Verkey\u2019s Intellectual Property (2nd Ed.) published on World IP Day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/\" \/>\n<meta property=\"og:site_name\" content=\"SCC Times\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scc.online\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-26T06:30:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/trade-dress-in-intellectual-property-law.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"886\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"World IP Day — Understanding Trade Dress: The Visual Identity of Products\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/04\\\/26\\\/trade-dress-ip-law-india-world-ip-day\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/04\\\/26\\\/trade-dress-ip-law-india-world-ip-day\\\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/84e42bab48238baf12c7e33b3d9761fe\"},\"headline\":\"World IP Day — Understanding Trade Dress: The Visual Identity of Products\",\"datePublished\":\"2026-04-26T06:30:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/04\\\/26\\\/trade-dress-ip-law-india-world-ip-day\\\/\"},\"wordCount\":1117,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/04\\\/26\\\/trade-dress-ip-law-india-world-ip-day\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/trade-dress-in-intellectual-property-law.webp\",\"keywords\":[\"Elizabeth Verkey trade dress\",\"intellectual property trade dress\",\"IP law India\",\"passing off trade dress\",\"product packaging law\",\"trade dress India\",\"trade dress law\",\"trade dress meaning\",\"visual identity products\",\"World IP Day article\"],\"articleSection\":[\"Intellectual Property\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/04\\\/26\\\/trade-dress-ip-law-india-world-ip-day\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/04\\\/26\\\/trade-dress-ip-law-india-world-ip-day\\\/\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/04\\\/26\\\/trade-dress-ip-law-india-world-ip-day\\\/\",\"name\":\"Trade Dress in IP Law: Meaning, Cases & Indian Perspective | World IP Day\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/04\\\/26\\\/trade-dress-ip-law-india-world-ip-day\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/04\\\/26\\\/trade-dress-ip-law-india-world-ip-day\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/trade-dress-in-intellectual-property-law.webp\",\"datePublished\":\"2026-04-26T06:30:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/84e42bab48238baf12c7e33b3d9761fe\"},\"description\":\"Explore the concept of trade dress in intellectual property law through key cases and Indian jurisprudence. An extract from Elizabeth Verkey\u2019s Intellectual Property (2nd Ed.) published on World IP Day.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/04\\\/26\\\/trade-dress-ip-law-india-world-ip-day\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/04\\\/26\\\/trade-dress-ip-law-india-world-ip-day\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/04\\\/26\\\/trade-dress-ip-law-india-world-ip-day\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/trade-dress-in-intellectual-property-law.webp\",\"contentUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/trade-dress-in-intellectual-property-law.webp\",\"width\":886,\"height\":590,\"caption\":\"trade dress in intellectual property law\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2026\\\/04\\\/26\\\/trade-dress-ip-law-india-world-ip-day\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"World IP Day — Understanding Trade Dress: The Visual Identity of Products\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/\",\"name\":\"SCC Times\",\"description\":\"Bringing you the Best Analytical Legal News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/84e42bab48238baf12c7e33b3d9761fe\",\"name\":\"Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34e366be721c41333586de05faa13743195f5b142dcd7a015c6fabd2389521d0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34e366be721c41333586de05faa13743195f5b142dcd7a015c6fabd2389521d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34e366be721c41333586de05faa13743195f5b142dcd7a015c6fabd2389521d0?s=96&d=mm&r=g\",\"caption\":\"Editor\"},\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/author\\\/editor_4\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Trade Dress in IP Law: Meaning, Cases & Indian Perspective | World IP Day","description":"Explore the concept of trade dress in intellectual property law through key cases and Indian jurisprudence. An extract from Elizabeth Verkey\u2019s Intellectual Property (2nd Ed.) published on World IP Day.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/","og_locale":"en_US","og_type":"article","og_title":"World IP Day \u2014 Understanding Trade Dress: The Visual Identity of Products","og_description":"Explore the concept of trade dress in intellectual property law through key cases and Indian jurisprudence. An extract from Elizabeth Verkey\u2019s Intellectual Property (2nd Ed.) published on World IP Day.","og_url":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/","og_site_name":"SCC Times","article_publisher":"https:\/\/www.facebook.com\/scc.online\/","article_published_time":"2026-04-26T06:30:35+00:00","og_image":[{"width":886,"height":590,"url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/trade-dress-in-intellectual-property-law.jpg","type":"image\/jpeg"}],"author":"Editor","twitter_card":"summary_large_image","twitter_title":"World IP Day — Understanding Trade Dress: The Visual Identity of Products","twitter_misc":{"Written by":"Editor","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/#article","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/"},"author":{"name":"Editor","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/84e42bab48238baf12c7e33b3d9761fe"},"headline":"World IP Day — Understanding Trade Dress: The Visual Identity of Products","datePublished":"2026-04-26T06:30:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/"},"wordCount":1117,"commentCount":0,"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/trade-dress-in-intellectual-property-law.webp","keywords":["Elizabeth Verkey trade dress","intellectual property trade dress","IP law India","passing off trade dress","product packaging law","trade dress India","trade dress law","trade dress meaning","visual identity products","World IP Day article"],"articleSection":["Intellectual Property"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/","url":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/","name":"Trade Dress in IP Law: Meaning, Cases & Indian Perspective | World IP Day","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/#primaryimage"},"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/trade-dress-in-intellectual-property-law.webp","datePublished":"2026-04-26T06:30:35+00:00","author":{"@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/84e42bab48238baf12c7e33b3d9761fe"},"description":"Explore the concept of trade dress in intellectual property law through key cases and Indian jurisprudence. An extract from Elizabeth Verkey\u2019s Intellectual Property (2nd Ed.) published on World IP Day.","breadcrumb":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/#primaryimage","url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/trade-dress-in-intellectual-property-law.webp","contentUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/trade-dress-in-intellectual-property-law.webp","width":886,"height":590,"caption":"trade dress in intellectual property law"},{"@type":"BreadcrumbList","@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/26\/trade-dress-ip-law-india-world-ip-day\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.scconline.com\/blog\/"},{"@type":"ListItem","position":2,"name":"World IP Day — Understanding Trade Dress: The Visual Identity of Products"}]},{"@type":"WebSite","@id":"https:\/\/www.scconline.com\/blog\/#website","url":"https:\/\/www.scconline.com\/blog\/","name":"SCC Times","description":"Bringing you the Best Analytical Legal News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scconline.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/84e42bab48238baf12c7e33b3d9761fe","name":"Editor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/34e366be721c41333586de05faa13743195f5b142dcd7a015c6fabd2389521d0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/34e366be721c41333586de05faa13743195f5b142dcd7a015c6fabd2389521d0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/34e366be721c41333586de05faa13743195f5b142dcd7a015c6fabd2389521d0?s=96&d=mm&r=g","caption":"Editor"},"url":"https:\/\/www.scconline.com\/blog\/post\/author\/editor_4\/"}]}},"jetpack_featured_media_url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/trade-dress-in-intellectual-property-law.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":289742,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/04\/15\/in-conversation-with-v-c-mathews-group-head-fox-mandal-on-his-passion-towards-ip-rights\/","url_meta":{"origin":382431,"position":0},"title":"In conversation with V.C. Mathews, Group Head, Fox Mandal on his passion towards IP Rights","author":"Bhumika Indulia","date":"April 15, 2023","format":false,"excerpt":"Interview by Madhumitha Ravindran","rel":"","context":"In "Interviews"","block_context":{"text":"Interviews","link":"https:\/\/www.scconline.com\/blog\/post\/category\/interviews\/"},"img":{"alt_text":"v.c. mathews","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/v.c.-mathews.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/v.c.-mathews.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/v.c.-mathews.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/v.c.-mathews.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":366083,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/11\/08\/no-service-tax-on-use-of-trade-marks-not-registered-in-india-cestat\/","url_meta":{"origin":382431,"position":1},"title":"Service tax not payable on use of trade marks not registered under Indian law: CESTAT","author":"Bharti","date":"November 8, 2025","format":false,"excerpt":"Intellectual property not registered in India do not constitute \u2018intellectual property rights\u2019 within the meaning of Section 65(55a) of the Finance Act, 1994 and the related services are not 'intellectual property services' within the meaning of Section 65 (55b) of the Finance Act, 1954.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"service tax on use of trade marks","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/service-tax-on-use-of-trade-marks.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/service-tax-on-use-of-trade-marks.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/service-tax-on-use-of-trade-marks.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/service-tax-on-use-of-trade-marks.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":351542,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/06\/26\/2024-ip-judgments-trademark-patent-copyright\/","url_meta":{"origin":382431,"position":2},"title":"Cases Reported in HCC | Latest High Court Cases on Intellectual Property","author":"Niyati","date":"June 26, 2025","format":false,"excerpt":"Explore latest Cases reported in SCC\u2019s High Court Cases (HCC) shaping Intellectual Property Laws which covers trademark infringement, patentability, passing off, and domain name disputes. A holistic view of evolving jurisprudence on intellectual property laws in India.","rel":"","context":"In "Cases Reported"","block_context":{"text":"Cases Reported","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casesreported\/"},"img":{"alt_text":"2024 Intellectual Property Judgments","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/06\/shared-image-2025-06-26T124308.452.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/06\/shared-image-2025-06-26T124308.452.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/06\/shared-image-2025-06-26T124308.452.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/06\/shared-image-2025-06-26T124308.452.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":214233,"url":"https:\/\/www.scconline.com\/blog\/post\/2019\/05\/02\/trade-secrets-intellectual-propertys-underdog\/","url_meta":{"origin":382431,"position":3},"title":"Trade Secrets \u2014 Intellectual Property\u2019s Underdog","author":"Bhumika Indulia","date":"May 2, 2019","format":false,"excerpt":"Hetvi Trivedi, Research Associate, GNLU-GUJCOST Research Centre of Excellence in IP Laws, Policies & Practices Cite as: (2019) PL (IPR) April 90","rel":"","context":"In "Op Eds"","block_context":{"text":"Op Eds","link":"https:\/\/www.scconline.com\/blog\/post\/category\/op-ed\/legal-analysis\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/05\/trade-secret2.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/05\/trade-secret2.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/05\/trade-secret2.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/05\/trade-secret2.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/05\/trade-secret2.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":286948,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/03\/14\/ebc-learning-upskill-diploma-in-advanced-intellectual-property-rights\/","url_meta":{"origin":382431,"position":4},"title":"EBC Learning | Upskill Diploma in Advanced Intellectual Property Rights","author":"Bhumika Indulia","date":"March 14, 2023","format":false,"excerpt":"EBC Learning Presents a Complimentary preview course on Commercialising patents. This Preview Course covering Intellectual Property Rights brings you a practitioner's perspective on protecting innovations, what to look for in licensing IP, and best practices in drafting IP agreements. The course also brings out some intriguing discussions on whether an\u2026","rel":"","context":"In "Law School News"","block_context":{"text":"Law School News","link":"https:\/\/www.scconline.com\/blog\/post\/category\/lawschoolnews\/"},"img":{"alt_text":"Intellectual Property Rights","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/03\/MicrosoftTeams-image-737.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/03\/MicrosoftTeams-image-737.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/03\/MicrosoftTeams-image-737.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/03\/MicrosoftTeams-image-737.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":352720,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/08\/legal-roundup-intellectual-property-right-roundup-june-2025-copyright-infringement-trade-mark-infringement-scc-legal-news\/","url_meta":{"origin":382431,"position":5},"title":"INTELLECTUAL PROPERTY RIGHTS ROUNDUP: A quick recap of the latest Intellectual Property Rights rulings from June 2025.","author":"Editor","date":"July 8, 2025","format":false,"excerpt":"Covering all the important intellectual property rights cases across various High Courts and the Supreme Court, this roundup provides a quick summary of cases, latest legal updates in intellectual property rights and links to other roundups.","rel":"","context":"In "Legal RoundUp"","block_context":{"text":"Legal RoundUp","link":"https:\/\/www.scconline.com\/blog\/post\/category\/columns-for-roundup\/"},"img":{"alt_text":"Intellectual Property Rights Roundup June 2025","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Intellectual-Property-Rights-Roundup-June-2025.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Intellectual-Property-Rights-Roundup-June-2025.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Intellectual-Property-Rights-Roundup-June-2025.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Intellectual-Property-Rights-Roundup-June-2025.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/382431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=382431"}],"version-history":[{"count":2,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/382431\/revisions"}],"predecessor-version":[{"id":382435,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/382431\/revisions\/382435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/382433"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=382431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=382431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=382431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}