{"id":381764,"date":"2026-04-21T12:30:00","date_gmt":"2026-04-21T07:00:00","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=381764"},"modified":"2026-04-21T12:45:52","modified_gmt":"2026-04-21T07:15:52","slug":"eci-regulates-social-media-during-elections-2026","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/21\/eci-regulates-social-media-during-elections-2026\/","title":{"rendered":"Elections 2026: ECI Calls for Responsible Use of Social Media and AI Tools"},"content":{"rendered":"<div style=\"text-align: justify; line-height: 150%;\">\n<p style=\"margin-bottom: 3%;\">On 19 April 2026, the <span style=\"font-weight: bold;\">Election Commission of India<\/span> (ECI) has circulated instructions reiterating that all stakeholders must ensure responsible and ethical use of social media and digital platforms during the ongoing General Elections and bye-elections.<\/p>\n<h2>Key takeaways:<\/h2>\n<ol style=\"list-style-type: decimal;\">\n<li>\n<p>The Election Commission stressed strict compliance under the provisions of:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>\n<p><a href=\"http:\/\/www.scconline.com\/DocumentLink\/KOQqB7O2\" target=\"_blank\">Information Technology Act, 2000<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"http:\/\/www.scconline.com\/DocumentLink\/HK8Nr56B\" target=\"_blank\">Information Technology Rules, 2021<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/www.eci.gov.in\/mcc\/\" target=\"_blank\">Model Code of Conduct (MCC).<\/a><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p>The ECI has instructed social media platforms to take action on misleading, unlawful, or AI-generated\/manipulated content <span style=\"font-weight: bold;\">within three hours<\/span> of it being reported, to curb misinformation and protect the election process.<\/p>\n<\/li>\n<li>\n<p>Political parties, candidates, and campaigners have been directed to use emerging technologies responsibly and transparently.<\/p>\n<\/li>\n<li>\n<p>All AI-generated or digitally altered campaign material must carry clear labels such as <span style=\"font-weight: bold;\">&#8216;AI-Generated,&#8217; &#8216;Digitally Enhanced,&#8217; or &#8216;Synthetic Content,&#8217;<\/span> along with details of its source, to ensure voter awareness.<\/p>\n<\/li>\n<li>\n<p>During the Assembly elections in <span style=\"font-weight: bold;\">Assam, Kerala, Tamil Nadu, Puducherry, and West Bengal<\/span>, social media content violating the MCC, affecting law and order, or spreading false information about elections is being closely monitored and acted upon by <span style=\"font-weight: bold;\">State IT Nodal Officers<\/span>.<\/p>\n<\/li>\n<li>\n<p>Since the election announcement on <span style=\"font-weight: bold;\">15 March 2026<\/span>, more than <span style=\"font-weight: bold;\">11,000 social media posts and URLs<\/span> have been acted upon through removals, FIRs, clarifications, and rebuttals.<\/p>\n<\/li>\n<li>\n<p>The Commission reaffirmed <span style=\"font-weight: bold;\">Section <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0001558681\" target=\"_blank\">126<\/a> of the<\/span> <a href=\"http:\/\/www.scconline.com\/DocumentLink\/j1CPWOTy\" target=\"_blank\">Representation of the People Act, 1951<\/a>, which bars election-related content in polling areas during the <span style=\"font-weight: bold;\">48-hour silence period<\/span>, and directed all media platforms to strictly comply.<\/p>\n<\/li>\n<li>\n<p style=\"margin-bottom: 3%;\">MCC violations can be reported through <span style=\"font-weight: bold;\">the C-Vigil module on ECINET<\/span>, through which <span style=\"font-weight: bold;\">3,23,099 complaints<\/span> were lodged between 15 March and 19 April 2026, with <span style=\"font-weight: bold;\">96.01%<\/span> resolved within the stipulated <span style=\"font-weight: bold;\">100-minute timeframe<\/span>.<\/p>\n<\/li>\n<\/ol>\n<p style=\"font-weight: bold; margin-bottom: 3%;\"><a href=\"https:\/\/www.scconline.com\/blog\/post\/2025\/06\/06\/eci-tech-driven-index-cards\/\" target=\"_blank\">Also Read: ECI streamlines Tech-Driven System for Index Cards and Statistical Reports Post-Elections<\/a><\/p>\n<p style=\"font-weight: bold; margin-bottom: 3%;\"><a href=\"https:\/\/www.scconline.com\/blog\/post\/2023\/03\/03\/supreme-court-constitution-bench-election-commission-india-appointment-independence-prime-minister-leader-opposition-lok-sabha-cji-consolidated-fund-removal-reakdown-378-pages-verdict\/\" target=\"_blank\">Also Read: An Independent Election Commission of India as envisioned by Supreme Court&#8217;s Constitution Bench: Breakdown of the 378-pages long verdict<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"font-style: italic;\">ECI has instructed stakeholders to ensure responsible use of social media and AI tools and to act promptly on unlawful content in Elections 2026.<\/p>\n","protected":false},"author":67525,"featured_media":381771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,1193],"tags":[102742,102738,102739,102741,102740],"class_list":["post-381764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legislationupdates","category-notifications","tag-aigeneratedcontent","tag-electioncommissionofindia","tag-elections2026","tag-modelcodeofconduct","tag-socialmedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ECI Regulates social media during Elections 2026 | SCC Times<\/title>\n<meta name=\"description\" content=\"ECI regulates social media during Elections 2026, mandating action against unlawful and AI-generated content to ensure 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