{"id":377366,"date":"2026-03-04T12:00:21","date_gmt":"2026-03-04T06:30:21","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=377366"},"modified":"2026-03-10T10:02:34","modified_gmt":"2026-03-10T04:32:34","slug":"delhi-hc-restrains-imitation-manforce-advertisements-copyright-infringement","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2026\/03\/04\/delhi-hc-restrains-imitation-manforce-advertisements-copyright-infringement\/","title":{"rendered":"Delhi High Court restrains imitation of Manforce advertisements; Directs removal of deceptively similar promotional content"},"content":{"rendered":"<div style=\"text-align: justify; line-height: 150%;\">\n<p style=\"margin-bottom: 3%;\"><span style=\"font-weight: bold;\">Delhi High Court:<\/span> While hearing an application filed under Order <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0001523435\" target=\"_blank\">39, Rules 1<\/a> and <doclink docname=\"Civil Procedure Code, 1908\" actblocktype=\"Order\" sectionno=\"39 Rules 2\" doi=\"\" match=\"no\">2<\/doclink> of the <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0002726944\" target=\"_blank\">Civil Procedure Code, 1908<\/a>, seeking an ex parte ad interim injunction, the Single Judge Bench of Tushar Rao Gedela, J, held that the promotional content created by Defendants 1 and 2 (infringing content) was deceptively similar to the original artistic work of the plaintiff, Mankind Pvt. Ltd. in promotion of their MANFORCE contraceptive barriers. Accordingly, the Court granted an ex parte ad interim injunction in favour of the plaintiff in Manforce advertisement copyright infringement case.<\/p>\n<h3>Background<\/h3>\n<p style=\"margin-bottom: 3%;\">The plaintiff is the parent company that had adopted the mark MANFORCE in respect of medicinal and pharmaceutical products deriving the prefix MAN from its mark MANKIND. Under the MANFORCE trade mark, the petitioner manufactures and provides a range of flavoured condoms at affordable prices. The plaintiff averred that it has extensively promoted and advertised its range of products through sustained campaigns by engaging digital influencers and celebrities like Sunny Leone and Radhika Apte. The advertisement and promotions are carried out across social media platforms such as Instagram, Facebook and YouTube which penetrate Tier II and Tier III markets.<\/p>\n<p style=\"margin-bottom: 3%;\">The plaintiff further submitted that in the year 2021, it had engaged the services of 2 digital media agencies to create social media content and the copyright of such original artistic works would completely vest with the plaintiff. In 2026, the plaintiff had come across eight social media contents uploaded by Defendants 1 and 2, copying the original artistic works of the plaintiff for promotion of identical products i.e. contraceptive barriers.<\/p>\n<p style=\"margin-bottom: 3%;\">The plaintiff averred that the slavish imitation of the plaintiff&#8217;s original artistic works, especially in relation to identical goods was calculated to ride upon, dilute and misappropriate the digital brand equity built by the plaintiff and constituted copyright infringement and passing off.<\/p>\n<h3>Analysis, Law and Decision<\/h3>\n<p style=\"margin-bottom: 3%;\">The Court compared the artistic works of the plaintiff and the infringing works of Defendants 1 and 2 and noted that the infringing works are an almost complete and identical imitation of the original artistic works and the tagline of the plaintiff. The Court noted that Defendants 1 and 2 have copied not only the color scheme but also the taglines and hashtags.<\/p>\n<p style=\"margin-bottom: 3%;\">The Court opined that the plaintiff had a prima facie strong case. The balance of convenience was in favour of the plaintiff and irreparable loss and injury would be cause to the plaintiff which could not be compensated in monetary terms if the ex parte ad interim injunction was not granted. Accordingly, the Court directed Defendants 1 to 3 to temporarily remove all the infringing content from social media and e-commerce websites.<\/p>\n<p style=\"margin-bottom: 3%;\">[<span style=\"font-weight: bold; color: #632423;\">Mankind Consumer Products Pvt. Ltd. v. Anondita Medicare Ltd., <a href=\"http:\/\/www.scconline.com\/DocumentLink\/RZvyZ89G\" target=\"_blank\" rel=\"noopener\">2026 SCC OnLine Del 810<\/a>, decided on 25-2-2026<\/span>]<\/p>\n<hr\/>\n<p>Advocates who appeared in this case :<\/p>\n<p style=\"margin-left: 18pt;\"><span style=\"font-weight: bold;\">For the Plaintiff:<\/span> Amit Sibal, Senior Advocate, Hemant Daswani, Saumya Bajpai, Pranjal Dhankar, Saksham Dhingra, Ankit Handa, Smriti Nair, Advocates<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"font-style: italic;\">&#8220;A comparison of the original artistic works of the plaintiff posted on Instagram with that of the infringing works of Defendants1 and 2 posted on Instagram clearly depicts, prima facie, infringement of the copyrights of the plaintiff.&#8221;<\/p>\n","protected":false},"author":67011,"featured_media":377367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[53065,11391,52955,2543,14321,69503,99943,14722],"class_list":["post-377366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-copyright-act-1957","tag-copyright-infringement","tag-deceptively-similar","tag-Delhi_High_Court","tag-interim-injunction","tag-justice-tushar-rao-gedela","tag-manforce-trade-mark","tag-passing-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Del HC on Manforce advertisement copyright infringement | SCC Times<\/title>\n<meta name=\"description\" content=\"Delhi High Court restrains copying of promotional content published by Manforce; 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(\u2018plaintiff') running a well-known restaurant, SOCIAL against the offending trademark SOCIAL 75 (\u2018defendant'), Jyoti Singh J. granted ex parte ad-interim injunction, as the impugned trademark is deceptively similar to the registered\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":253042,"url":"https:\/\/www.scconline.com\/blog\/post\/2021\/08\/20\/interim-injunction-in-favour-of-dps-society-against-infringement-of-trademark\/","url_meta":{"origin":377366,"position":2},"title":"Del HC grants interim injunction in favour of DPS Society against Infringement of trademark and crest logo by Delhi Public International School","author":"Bhumika Indulia","date":"August 20, 2021","format":false,"excerpt":"Delhi High Court: Sanjeev Narula, J. while addressing the matter of trademark infringement, opined that, \u201cBesides, considering that parties are in the field of education, deliberate adoption by the Defendants of impugned trade marks and logo that are deceptively similar and\/or identical to the Plaintiff\u2019s registered trade marks\/names and logos\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-20-at-6.04.50-PM.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":280579,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/12\/29\/delhi-high-court-grants-permanent-injunction-to-rpg-enterprises-ltd-for-its-mark-rpg-in-a-trade-mark-infringement-suit-awards-rs-3-lakhs-as-damages\/","url_meta":{"origin":377366,"position":3},"title":"Delhi High Court grants permanent injunction to RPG Enterprises Ltd. for its mark \u2018RPG\u2019 in a trade mark infringement suit; awards Rs. 3 lakhs as damages","author":"Editor","date":"December 29, 2022","format":false,"excerpt":"The Delhi High Court granted permanent injunction to RPG Enterprises Ltd. for its mark \u2018RPG\u2019. Further, RPG Developers (P) Ltd. were restrained from offering\/rendering any services using the impugned trade mark \u2018RPG\u2019 and\/or \u2018RPG DEVELOPERS\u2019 and\/or artistic work which was a colourable imitation of the plaintiff's artistic work or any\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-418.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":277941,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/11\/23\/delhi-high-court-confirms-ad-interim-ex-parte-order-of-injunction-passed-in-favour-of-sun-pharmaceutical-industries-ltd-for-its-mark-forzest-cost-of-rs-10-lakhs-imposed-for-concealing\/","url_meta":{"origin":377366,"position":4},"title":"Delhi High Court confirms ad-interim ex-parte order of injunction passed in favour of Sun Pharmaceutical Industries Ltd. for its mark \u2018FORZEST\u2019; 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