{"id":376839,"date":"2026-02-26T11:00:13","date_gmt":"2026-02-26T05:30:13","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=376839"},"modified":"2026-03-05T10:40:13","modified_gmt":"2026-03-05T05:10:13","slug":"delhi-hc-protects-jubin-nautiyals-personality-rights","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/","title":{"rendered":"Delhi High Court protects Jubin Nautiyal’s personality rights; Directs take down of AI generated deep fakes"},"content":{"rendered":"
\n

Delhi High Court:<\/span> While hearing a plaint filed by the acclaimed singer Jubin Nautiyal seeking protection of his personality rights, the Single Judge Bench of Tushar Rao Gedela, J., held that the voice, name, likeness etc. of Jubin Nautiyal were exclusively attributable to him. Thus, the Court granted an ex parte ad interim injunction in favour of Jubin Nautiyal, restraining the defendants from creating or disseminating any AI-generated pictures, videos or merchandise that misuses and infringes upon the personality rights of Jubin Nautiyal.<\/p>\n

Background<\/h3>\n

Jubin Nautiyal is a renowned singer who has studied music as a subject and has learnt various instruments like guitar, piano, harmonium and drums. Over the years Jubin Nautiyal has given several live performances and has participated in television music reality show X-Factor and MTV Unplugged Season 5. Jubin Nautiyal has also sung several songs in many hit movies and blockbusters in Bollywood. He has also been felicitated with several awards like IIFA, IIA, ITA, Mirchi and Wow Awards Asia which is a recognition of Jubin Nautiyal’s eminence, goodwill and reputation showcasing his immense commercial value all over the globe.<\/p>\n

Jubin Nautiyal enjoys extensive and widespread social media presence on Instagram, Facebook and YouTube and has established exceptional goodwill and reputation in the music industry through his remarkable contribution and achievements over the last many years. He has gained immense respect and admiration within the industry and among the global audience.<\/p>\n

Jubin Nautiyal averred that the defendants are infringing his publicity\/personality rights:<\/p>\n

    \n
  1. \n

    By use of artificial intelligence to morph Jubin Nautiyal’s face onto videos, distort his facial expressions, overlaying profane audio clips to certain video clips of him, creating AI platforms which permit the creation of unlicensed chatbots, etc<\/p>\n<\/li>\n

  2. \n

    Through sale of products\/merchandise with Jubin Nautiyal’s images, signature and other elements affixed to the product.<\/p>\n<\/li>\n<\/ol>\n

    Analysis, Law and Decision<\/h3>\n

    The Court noted that Jubin Nautiyal had a prima facie strong case and having regard to his well-known, popular and well-accepted personality, the balance of convenience is tilted in favour of Jubin Nautiyal. The Court further opined that in case, ex parte ad interim injunction and other directions, as sought, are not passed, irreparable loss and injury may be caused to Jubin Nautiyal which may not be compensated in monetary terms.<\/p>\n

    Accordingly, the Court granted an ex parte ad interim injunction in favor of Jubin Nautiyal and directed that:<\/p>\n

      \n
    1. \n

      The defendants and all persons acting on their behalf were restrained from creating, publishing or making available to the public the impugned AI-generated movie misusing Jubin Nautiyal’s persona, as well as any other content exploiting or misappropriating his personality traits.<\/p>\n<\/li>\n

    2. \n

      Defendants, including john does were restrained from violating Jubin Nautiyal’s personality\/publicity rights by utilising in any manner and\/or directly and\/or indirectly, using or exploiting or misappropriating any facets of his personality traits, including:<\/p>\n

        \n
      1. \n

        his photographs, image, likeness;<\/p>\n<\/li>\n

      2. \n

        visuals, voice and speech patterns;<\/p>\n<\/li>\n

      3. \n

        any other attributes of his persona which are exclusively identifiable with him; and<\/p>\n<\/li>\n

      4. \n

        any deepfake, morphed, superimposed, or manipulated content, for any commercial or personal gain without his authorisation or consent.<\/p>\n<\/li>\n<\/ol>\n<\/li>\n

      5. \n

        Defendants 5, 6, 14 and 15 were directed to take down\/block access\/suspend all infringing content that has been uploaded by the defendants and\/or any other third-party, which infringe Jubin Nautiyal’s personality\/publicity rights.<\/p>\n<\/li>\n<\/ol>\n

        The matter was further listed for 25-8-2026.<\/p>\n

        [Jubin Nautiyal<\/span> v. Jammable Ltd.<\/span>, 2026 SCC OnLine Del 759<\/a>, decided on 19-2-2026<\/span>]<\/p>\n\n

        Advocates who appeared in this case:<\/p>\n

        For the Plaintiff:<\/span> Vivek Vidyarthi, Suvigya Vidyarthi, Sarvagya Vidyarthi, Nischay Chaudhary, Apoorva Singh, Rushali Rawat, Samriddhi Shukla, Advocates<\/p>\n

        For the Defendants:<\/span> Rohan Ahuja, Sugandha Chhibber, Akshay Maloo, Gyandndra Rathoor, Advocates<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        “Jubin Nautiyal is a well-known, popular and well-accepted personality and if the ex-parte ad-interim injunction and other directions, as sought, are not passed, irreparable loss and injury which may not be compensated in monetary terms.”<\/p>\n","protected":false},"author":67539,"featured_media":376846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[99604,2543,52958,99602,99603,69503,53224,53226],"class_list":["post-376839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-ai-deepfake","tag-Delhi_High_Court","tag-ex-parte-ad-interim-injunction","tag-jubin-nautiyal","tag-jubin-nautiyal-personality-rights","tag-justice-tushar-rao-gedela","tag-personality-rights","tag-publicity-rights"],"yoast_head":"\nDelhi HC protects Jubin Nautiyal's personality rights | SCC Times<\/title>\n<meta name=\"description\" content=\"Delhi High Court protects Jubin Nautiyal's personality rights; directs take down of AI generated content misappropriating his persona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delhi High Court protects Jubin Nautiyal's personality rights; Directs take down of AI generated deep fakes\" \/>\n<meta property=\"og:description\" content=\"Delhi High Court protects Jubin Nautiyal's personality rights; directs take down of AI generated content misappropriating his persona.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/\" \/>\n<meta property=\"og:site_name\" content=\"SCC Times\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scc.online\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-26T05:30:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T05:10:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Jubin-Nautiyal-personality-rights.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"886\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prarthana Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Delhi High Court protects Jubin Nautiyal's personality rights; Directs take down of AI generated deep fakes\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prarthana Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/\",\"url\":\"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/\",\"name\":\"Delhi HC protects Jubin Nautiyal's personality rights | SCC Times\",\"isPartOf\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Jubin-Nautiyal-personality-rights.webp\",\"datePublished\":\"2026-02-26T05:30:13+00:00\",\"dateModified\":\"2026-03-05T05:10:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/ffe9a3c7eae30c883786fd440bcab382\"},\"description\":\"Delhi High Court protects Jubin Nautiyal's personality rights; directs take down of AI generated content misappropriating his persona.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/#primaryimage\",\"url\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Jubin-Nautiyal-personality-rights.webp\",\"contentUrl\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Jubin-Nautiyal-personality-rights.webp\",\"width\":886,\"height\":590,\"caption\":\"Jubin Nautiyal personality rights\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.scconline.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Delhi High Court protects Jubin Nautiyal’s personality rights; Directs take down of AI generated deep fakes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.scconline.com\/blog\/#website\",\"url\":\"https:\/\/www.scconline.com\/blog\/\",\"name\":\"SCC Times\",\"description\":\"Bringing you the Best Analytical Legal News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.scconline.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/ffe9a3c7eae30c883786fd440bcab382\",\"name\":\"Prarthana Gupta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cd5380f62642d388922bf1a84a49cf7fe9acb150b43abdb5e1c20c15c40a94a9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cd5380f62642d388922bf1a84a49cf7fe9acb150b43abdb5e1c20c15c40a94a9?s=96&d=mm&r=g\",\"caption\":\"Prarthana Gupta\"},\"url\":\"https:\/\/www.scconline.com\/blog\/post\/author\/prarthana\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Delhi HC protects Jubin Nautiyal's personality rights | SCC Times","description":"Delhi High Court protects Jubin Nautiyal's personality rights; directs take down of AI generated content misappropriating his persona.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/","og_locale":"en_US","og_type":"article","og_title":"Delhi High Court protects Jubin Nautiyal's personality rights; Directs take down of AI generated deep fakes","og_description":"Delhi High Court protects Jubin Nautiyal's personality rights; directs take down of AI generated content misappropriating his persona.","og_url":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/","og_site_name":"SCC Times","article_publisher":"https:\/\/www.facebook.com\/scc.online\/","article_published_time":"2026-02-26T05:30:13+00:00","article_modified_time":"2026-03-05T05:10:13+00:00","og_image":[{"width":886,"height":590,"url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Jubin-Nautiyal-personality-rights.jpg","type":"image\/jpeg"}],"author":"Prarthana Gupta","twitter_card":"summary_large_image","twitter_title":"Delhi High Court protects Jubin Nautiyal's personality rights; Directs take down of AI generated deep fakes","twitter_misc":{"Written by":"Prarthana Gupta","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/","url":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/","name":"Delhi HC protects Jubin Nautiyal's personality rights | SCC Times","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/#primaryimage"},"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Jubin-Nautiyal-personality-rights.webp","datePublished":"2026-02-26T05:30:13+00:00","dateModified":"2026-03-05T05:10:13+00:00","author":{"@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/ffe9a3c7eae30c883786fd440bcab382"},"description":"Delhi High Court protects Jubin Nautiyal's personality rights; directs take down of AI generated content misappropriating his persona.","breadcrumb":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/#primaryimage","url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Jubin-Nautiyal-personality-rights.webp","contentUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Jubin-Nautiyal-personality-rights.webp","width":886,"height":590,"caption":"Jubin Nautiyal personality rights"},{"@type":"BreadcrumbList","@id":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/26\/delhi-hc-protects-jubin-nautiyals-personality-rights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.scconline.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Delhi High Court protects Jubin Nautiyal’s personality rights; Directs take down of AI generated deep fakes"}]},{"@type":"WebSite","@id":"https:\/\/www.scconline.com\/blog\/#website","url":"https:\/\/www.scconline.com\/blog\/","name":"SCC Times","description":"Bringing you the Best Analytical Legal News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scconline.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/ffe9a3c7eae30c883786fd440bcab382","name":"Prarthana Gupta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cd5380f62642d388922bf1a84a49cf7fe9acb150b43abdb5e1c20c15c40a94a9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd5380f62642d388922bf1a84a49cf7fe9acb150b43abdb5e1c20c15c40a94a9?s=96&d=mm&r=g","caption":"Prarthana Gupta"},"url":"https:\/\/www.scconline.com\/blog\/post\/author\/prarthana\/"}]}},"jetpack_featured_media_url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Jubin-Nautiyal-personality-rights.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":377829,"url":"https:\/\/www.scconline.com\/blog\/post\/2026\/03\/10\/ipr-february-2026-important-high-court-judgments-scc-times\/","url_meta":{"origin":376839,"position":0},"title":"Intellectual Property Rights February 2026 Roundup: Key High Court Judgments on Personality Rights, Copyright, Trade Mark, and More","author":"Prarthana Gupta","date":"March 10, 2026","format":false,"excerpt":"A quick legal roundup to cover important stories of February 2026 on Intellectual Property Rights from all High Courts; covering key updates on Personality Rights, Trade mark and Copyright infringement.","rel":"","context":"In "Legal RoundUp"","block_context":{"text":"Legal RoundUp","link":"https:\/\/www.scconline.com\/blog\/post\/category\/columns-for-roundup\/"},"img":{"alt_text":"IPR February 2026","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/03\/blog-2026-03-10T095818.075.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/03\/blog-2026-03-10T095818.075.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/03\/blog-2026-03-10T095818.075.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/03\/blog-2026-03-10T095818.075.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":375429,"url":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/11\/delhi-hc-protects-vivek-oberois-personality-rights\/","url_meta":{"origin":376839,"position":1},"title":"Delhi High Court protects Vivek Oberoi’s personality rights; Directs take down of AI generated deep fakes","author":"Prarthana Gupta","date":"February 11, 2026","format":false,"excerpt":"\u201cThe copyright of the plaintiff over his own personality, which include, amongst others, his image, likeness, voice, name, signature, which are distinctive and exclusively associated with him, cannot, prima facie, be doubted at this stage.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Vivek Oberoi personality rights","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Vivek-Oberoi-personality-rights.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Vivek-Oberoi-personality-rights.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Vivek-Oberoi-personality-rights.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Vivek-Oberoi-personality-rights.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":374533,"url":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/03\/del-hc-protects-telugu-actor-akira-nandans-personality-rights\/","url_meta":{"origin":376839,"position":2},"title":"Delhi HC protects personality rights of Telugu actor Akira Nandan; halts release of AI film using his identity","author":"Prarthana Gupta","date":"February 3, 2026","format":false,"excerpt":"Defendant 1 had created and circulated AI-morphed content of the plaintiff including a movie titled \u2018AI Love Story\u2019","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Akira Nandan personality rights","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Akira-Nandan-personality-rights.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Akira-Nandan-personality-rights.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Akira-Nandan-personality-rights.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Akira-Nandan-personality-rights.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":379571,"url":"https:\/\/www.scconline.com\/blog\/post\/2026\/03\/27\/delhi-hc-protects-sonakshi-sinhas-personality-rights\/","url_meta":{"origin":376839,"position":3},"title":"Delhi High Court protects Sonakshi Sinha\u2019s Personality Rights; directs take down of AI- generated deepfakes","author":"Prarthana Gupta","date":"March 27, 2026","format":false,"excerpt":"\u201cPlaintiff is entitled to complain that any content which is set in obscene backdrop or shows her in inappropriate clothing and\/or which falsely portrays her as endorsing brands, where there is no authorisation and\/or which uses attributes and elements of her persona such as her images, voices, etc. is liable\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Sonakshi Sinha Personality Rights","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/03\/Sonakshi-Sinha-Personality-Rights.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/03\/Sonakshi-Sinha-Personality-Rights.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/03\/Sonakshi-Sinha-Personality-Rights.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/03\/Sonakshi-Sinha-Personality-Rights.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":376465,"url":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/23\/bom-hc-protects-shatrughan-sinha-personality-rights\/","url_meta":{"origin":376839,"position":4},"title":"Bombay HC protects Shatrughan Sinha\u2019s personality rights; Orders removal of AI-generated deepfake content","author":"Soumya Yadav","date":"February 23, 2026","format":false,"excerpt":"\u201cThe concept of personality right has gained momentum by reason of unauthorised exploitation on digital platforms and social media for commercial gain, which often results in tarnishing or damaging the personality rights of an individual and more often of a renowned and well-known personality.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Shatrughan Sinha","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Shatrughan-Sinha.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Shatrughan-Sinha.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Shatrughan-Sinha.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Shatrughan-Sinha.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":278693,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/11\/28\/delhi-high-court-grants-ex-parte-ad-interim-injunction-to-amitabh-bachchan-protecting-his-publicity-rights\/","url_meta":{"origin":376839,"position":5},"title":"Delhi High Court grants ex-parte ad-interim injunction to Amitabh Bachchan protecting his publicity rights","author":"Editor","date":"November 28, 2022","format":false,"excerpt":"\u00a0 \u00a0 Delhi High Court: In a case filed by Amitabh Bachchan for protection of his publicity rights against the fake Kaun Banega Crorepati (KBC) lottery fraud, the Single Judge Bench of Navin Chawla, J. granted ad-interim ex-parte injunction in favour of Amitabh Bachchan and restrained the defendants from infringing\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/11\/Delhi-High-Court-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/376839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67539"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=376839"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/376839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/376846"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=376839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=376839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=376839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}