{"id":374007,"date":"2026-01-29T13:00:40","date_gmt":"2026-01-29T07:30:40","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=374007"},"modified":"2026-02-05T10:46:26","modified_gmt":"2026-02-05T05:16:26","slug":"delhi-hc-interim-injunction-misuse-bajaj-finance-trademarks","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2026\/01\/29\/delhi-hc-interim-injunction-misuse-bajaj-finance-trademarks\/","title":{"rendered":"Delhi HC restrains “SettlementGuru” from using Bajaj Finance trademark and inducing loan defaults through social media"},"content":{"rendered":"
\n

Delhi High Court:<\/span> In a commercial suit filed by Bajaj Finance Limited (plaintiff) against, a platform operating under the name “SettlementGuru” (defendant) for unlawfully interfering in its lawful business by inducing customers to default on their loan obligations on the assurance of securing settlements for amounts substantially lower than the outstanding dues., a Single-Judge Bench of Tushar Rao Gedela, J.<\/span>, granted an ex-parte ad-interim injunction in favour of the plaintiff and issued directions to protect the Bajaj Finance trademark, commercial interests and public standing.<\/p>\n

The plaintiff is a public limited company incorporated under the Companies Act and a registered Non-Banking Financial Company (NBFC-D) with the Reserve Bank of India. The plaintiff is engaged in the business of lending and acceptance of public deposits and has a diversified lending portfolio across retail, SMEs and commercial customers across India. It claims continuous operations since 2007 and a current loan book of approximately Rs. 36.37 million, with a “AAA” rating from CRISIL, ICRA and CARE.<\/p>\n

The plaintiff asserted that “Bajaj” has become a well-known household name and enjoys substantial goodwill and reputation in the market, supported by continuous commercial use and multiple trademark registrations in Class 36 for “Bajaj Finance” and allied device marks.<\/p>\n

The plaintiff alleged that Defendant 1 was operating a platform under the name “SettlementGuru” through various social media platforms and a website (www.settlementguru.in<\/a>), claiming expertise in ensuring that customers settle their Debt for less than their outstanding. The platform purportedly induced borrowers of the plaintiff to default on their loan repayments on the assurance that settlements would be secured at substantially reduced amounts.<\/p>\n

It was further alleged that Defendant 1 uploaded call recordings purportedly between customers and recovery agents of the plaintiff, displayed settlement letters allegedly executed on the plaintiff’s letterhead, and used the plaintiff’s registered trademarks. According to the plaintiff, such material was “false, misleading, stage managed and per se defamatory” and amounted to unlawful interference with its contractual relations and infringement of its registered trademarks. The plaintiff placed on record a large number of URLs and social media links containing the impugned content and sought urgent ad-interim relief restraining such activities.<\/p>\n

The Court observed that the social media platforms and URLs belonging to Defendant No.1 were being misused to infringe the registered trademarks of the plaintiff. The Court noted the plaintiff’s extensive commercial presence, its continuous and regular use of trademarks, and its substantial goodwill built over years of operation.<\/p>\n

The Court held that the use of the plaintiff’s trademarks in purported settlement deeds and related content “prima facie, appears to be dishonest.” Since the trademarks were registered, the Court held that the balance of convenience was to be in favour of the plaintiff. The Court further observed that if injunction were not granted, “the reputation and goodwill of the petitioner may be injured.”<\/p>\n

The Court granted an ex-parte ad-interim injunction in favour of the plaintiff and issued the following directions —<\/p>\n

    \n
  1. \n

    Defendant 1 was restrained from “directly or indirectly, unlawfully and tortiously interfering in the business of the plaintiff by inducing, inciting, and misleading the customers\/borrowers” to breach their loan agreements.<\/p>\n<\/li>\n

  2. \n

    Defendant 1 was restrained from publishing “per se defamatory and malicious statements” against the plaintiff on social media platforms.<\/p>\n<\/li>\n

  3. \n

    Defendant 1 was restrained from using the plaintiff’s registered trademarks “Bajaj Finance” and allied device marks in any manner whatsoever.<\/p>\n<\/li>\n

  4. \n

    Defendant 1 to 5 were directed to take down and\/or remove all the impugned URLs and weblinks forthwith.<\/p>\n<\/li>\n

  5. \n

    Defendant 3 (X Corp.) was deleted from the array of parties since the relevant account had already been suspended.<\/p>\n<\/li>\n

  6. \n

    The plaint was directed to be registered as a suit, and further pleadings were ordered to be completed in accordance with law.<\/p>\n<\/li>\n<\/ol>\n

    [Bajaj Finance Ltd.<\/span> v. Manish Singh<\/span>, 2026 SCC OnLine Del 313<\/a>, Decided on 22-01-2026<\/span>]<\/p>\n\n

    Advocates who appeared in this case:<\/p>\n

    Mr. Karan Luthra, Mr. Ankit Banati, Ms. Aarushi Tiku, Mr. Piyush Thanvi, Counsel for the Plaintiff<\/p>\n

    Mr. Rohan Jaitley, CGSC with Mr. Akshay Sharma, G.P, Mr. Dev Pratap Shahi, Mr. Varun Pratap Singh, Ms. Yogya Bhatia, Counsel for the Union of India<\/p>\n

    Mr. Ankit Parhar and Mr. Abhishek Kumar, Counsel for the Defendant 3<\/p>\n

    Mr. Neel Mason, Ms. Ekta Sharma, Mr. Udit Tewari, Ms. Surabhi Katare, Counsel for the Defendant 4<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    “Since the trademarks of the plaintiff are registered, the balance of convenience is tilted in favour of the plaintiff and in case, ex-parte ad-interim injunction is not granted, the reputation and goodwill of the petitioner may be injured.”<\/p>\n","protected":false},"author":67514,"featured_media":374041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[97657,44987,2543,97659,14321,69503,97663,97660,97662,97658,97661,18071],"class_list":["post-374007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-bajaj-finance-case","tag-commercial-suit","tag-Delhi_High_Court","tag-inducement-to-breach-contract","tag-interim-injunction","tag-justice-tushar-rao-gedela","tag-misuse-of-trademarks","tag-nbfc-disputes","tag-online-financial-fraud","tag-settlementguru","tag-social-media-defamation","tag-trademark-infringement"],"yoast_head":"\nDelhi HC: Interim injunction against misuse of Bajaj Finance trademarks | SCC Times<\/title>\n<meta name=\"description\" content=\"Delhi High Court grants interim 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Infringement] Del HC | Usage of domain names identical\/deceptively similar to \u2018BAJAJ FINANCE\u2019 or \u2018BAJAJ FINSERV\u2019 would amount to infringement","author":"Bhumika Indulia","date":"June 1, 2021","format":false,"excerpt":"Delhi High Court: Jayant Nath, J., addressed a matter wherein the domain names similar to the trade mark \u2018BAJAJ FINANCE\u2019 or \u2018BAJAJ FINSERV\u2019 were being used. An application was filed under Order 39 Rules 1 and 2 CPC seeking an ex-parte injunction to restrain defendants 1 to 5 and their\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":253042,"url":"https:\/\/www.scconline.com\/blog\/post\/2021\/08\/20\/interim-injunction-in-favour-of-dps-society-against-infringement-of-trademark\/","url_meta":{"origin":374007,"position":1},"title":"Del HC grants interim injunction in favour of DPS Society against Infringement of trademark and crest logo by Delhi Public International School","author":"Bhumika Indulia","date":"August 20, 2021","format":false,"excerpt":"Delhi High Court: Sanjeev Narula, J. while addressing the matter of trademark infringement, opined that, \u201cBesides, considering that parties are in the field of education, deliberate adoption by the Defendants of impugned trade marks and logo that are deceptively similar and\/or identical to the Plaintiff\u2019s registered trade marks\/names and logos\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-20-at-6.04.50-PM.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":377366,"url":"https:\/\/www.scconline.com\/blog\/post\/2026\/03\/04\/delhi-hc-restrains-imitation-manforce-advertisements-copyright-infringement\/","url_meta":{"origin":374007,"position":2},"title":"Delhi High Court restrains imitation of Manforce advertisements; Directs removal of deceptively similar promotional content","author":"Editor","date":"March 4, 2026","format":false,"excerpt":"\u201cA comparison of the original artistic works of the plaintiff posted on Instagram with that of the infringing works of Defendants1 and 2 posted on Instagram clearly depicts, prima facie, infringement of the copyrights of the plaintiff.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Manforce advertisement copyright","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/03\/Manforce-advertisement-copyright.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/03\/Manforce-advertisement-copyright.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/03\/Manforce-advertisement-copyright.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/03\/Manforce-advertisement-copyright.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":380759,"url":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/10\/delhi-hc-restrains-unauthorized-use-of-the-pioneer-in-trademark-dispute\/","url_meta":{"origin":374007,"position":3},"title":"Delhi HC Cracks Down on Unauthorised \u201cThe Pioneer\u201d Publication, grants ad interim injunction for Trade mark and Copyright Infringement","author":"Malika Bhola","date":"April 10, 2026","format":false,"excerpt":"The publication of the newspaper is a coordinated and layered process involving editing, designing, visual creation and compilation.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"The Pioneer trademark infringement","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/blog-20-27.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/blog-20-27.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/blog-20-27.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/blog-20-27.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":273586,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/09\/13\/delhi-high-court-grants-ex-parte-ad-interim-injunction-against-jamshedpur-based-restaurant-social-75-for-using-the-registered-trademark-social\/","url_meta":{"origin":374007,"position":4},"title":"Delhi High Court grants ex parte ad interim injunction against Jamshedpur based restaurant SOCIAL 75 for using the registered trademark SOCIAL","author":"Editor","date":"September 13, 2022","format":false,"excerpt":"Delhi High Court: In a trademark infringement suit filed by a company namely, Impresario Entertainment and Hospitality Pvt Ltd. (\u2018plaintiff') running a well-known restaurant, SOCIAL against the offending trademark SOCIAL 75 (\u2018defendant'), Jyoti Singh J. granted ex parte ad-interim injunction, as the impugned trademark is deceptively similar to the registered\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":286635,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/03\/09\/delhi-high-court-rejects-plea-regarding-cancellation-of-registered-trademark-of-burger-king-for-insufficient-material-placed-on-record-legal-research-news-awareness-law\/","url_meta":{"origin":374007,"position":5},"title":"Delhi High Court holds plea regarding ‘invalidity of registrations’ granted in favour of the trademark BURGER KING as untenable","author":"Arunima","date":"March 9, 2023","format":false,"excerpt":"Delhi High Court observed that no issue regarding the validity of the registrations of trademarks of the plaintiff is liable to be framed in the facts and circumstances of the present case.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-472.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-472.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-472.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-472.png?resize=700%2C400&ssl=1 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/374007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67514"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=374007"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/374007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/374041"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=374007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=374007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=374007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}