{"id":352788,"date":"2025-07-08T13:00:09","date_gmt":"2025-07-08T07:30:09","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=352788"},"modified":"2025-07-10T11:34:12","modified_gmt":"2025-07-10T06:04:12","slug":"dhc-restrains-patanjali-from-airing-ads-disparaging-dabur","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/08\/dhc-restrains-patanjali-from-airing-ads-disparaging-dabur\/","title":{"rendered":"Delhi High Court restrains Patanjali from airing advertisements disparaging Dabur Chyawanprash"},"content":{"rendered":"
\n

Delhi High Court:<\/span> In a suit for permanent and mandatory injunction filed by Dabur against Patanjali, wherein Dabur alleged that Patanjali disparaged \u2018Dabur Chyawanprash\u2019 specifically and other chyawanprash generally by calling them \u2018ordinary\u2019, the Single Judge Bench of Mini Pushkarna, J, *<\/span> held that Patanjali\u2019s advertisement identified Dabur\u2019s product and called it ordinary which amounted to disparagement. Thus, the Court allowed the petition. The Court restrained Patanjali from airing disparaging advertisements and directed it to remove the offending statements from its advertisements.<\/p>\n

Background<\/h3>\n

Dabur alleged that Patanjali had, by way of their television commercial and print advertisements, made false and misleading statements and disparaged \u2018Dabur Chyawanprash\u2019 and other chyawanprash by calling them \u2018ordinary\u2019.<\/p>\n

The impugned television commercial had portrayed to the customers that only Patanjali had the knowledge to prepare chyawanprash and other manufacturers did not follow the correct tradition, and their products were consequently fake. The impugned print advertisement portrayed \u2018Patanjali Special Chyawanprash\u2019 as a superior alternative to \u2018ordinary\u2019 chyawanprash as the \u2018Patanjali Special Chyawanprash\u2019 contained 51 herbs while other ordinary chyawanprash contained only 40 herbs.<\/p>\n

Dabur had contended that Patanjali could not be permitted to state that only they had the requisite knowledge of the Vedas to prepare chyawanprash as it was an ASU drug, regulated under the Drugs and Cosmetics Act, 1940<\/a> (the Act) and was prepared in strict accordance with the formulation and ingredients mentioned in the First<\/a> Schedule of the Act<\/a>. Furthermore, they contended that labelling any chyawanprash containing 40 herbs as \u2018ordinary\u2019 was a direct reference to \u2018Dabur Chyawanprash\u2019 which is advertised as having 40+ herbs. Dabur had contended that such a reference would make the consumer immediately connect it to the plaintiff\u2019s product.<\/p>\n

Patanjali on the other hand had contended that the impugned advertisements were instances of puffery where the positive attributes of the \u2018Patanjali Special Chyawanprash\u2019 were highlighted and customers were encouraged to buy the same. They had also averred that comparative advertisements were permissible and such puffery did not amount to disparagement.<\/p>\n

Analysis, Law and, Decision<\/h3>\n

The Court noted that from a bare perusal of the impugned advertisements it could be gleaned that they aimed to portray that other existing chyawanprash in the market were ordinary and consumers ought not to settle for ordinary products which were not prepared in accordance with ancient ayurvedic texts and traditions. The Court further noted that the impugned television advertisement was narrated by Mr Ramdev who is a known yoga guru in India and is recognised as someone who has knowledge of the Vedas. Thus, the narrative of the advertisement had assumed more importance coming from the mouth of a person who was a popularly known expert in the field.<\/p>\n

The Court further noted that chyawanprash was an ayurvedic medicine as defined under Section 3(a)<\/a> of the Act<\/a> that included all medicines intended for internal or external use, which were manufactured in accordance with the formulae described in the authoritative books of ayurvedic systems of medicine, as specified in the First<\/a> Schedule of the Act<\/a>. Thus, it was not mandatory for a manufacturer to first have \u2018knowledge\u2019 of Ayurveda and Vedas to make chyawanprash.<\/p>\n

The Court also noted that any product manufactured in accordance with the ayurvedic texts prescribed under the Act would be authentic and calling them \u2018ordinary\u2019 would be misleading and disparaging since \u2018ordinary\u2019 in that case would denote that the product in question was inferior or fake.<\/p>\n

The Court further noted that the fact that Dabur had advertised its products as having 40+ ayurvedic herbs and the impugned print advertisement cautioned the consumers to not settle for chyawanprash which had 40 ayurvedic herbs was aimed at positively and unmistakably identifying Dabur\u2019s products.<\/p>\n

The Court also stated that while comparative advertisement was permissible since it was a facet of right to commercial freedom of speech under Article 19(1)(a)<\/a> of the Constitution<\/a>, a misleading advertisement that confused the consumer and affected their economic behaviour by misrepresenting claims with respect of either the advertiser\u2019s own product or its competitors\u2019 products was not allowed. The threshold at which Courts analysed disparagement and misrepresentation in commercial practise is much higher and stricter when the product being advertised can have a detrimental impact on the health of the consumer. The examination of the likelihood of deception and untruthfulness must be more stringent to safeguard the interest of public at large.<\/p>\n

The Court therefore noted that the impugned print advertisements were a form of specific disparagement of Dabur\u2019s products, and the impugned television advertisement was an instance of generic disparagement against the entire class of chyawanprash.<\/p>\n

Accordingly, the Court restrained Patanjali from publishing and airing the impugned advertisements and directed Patanjali to delete the lines disparaging Dabur\u2019s products from its print advertisements. Patanjali was also directed to delete from the television commercial the statement claiming they were the only one who prepared the chyawanprash with ancient ayurvedic knowledge as well as the statement calling other chyawanprash ordinary.<\/p>\n

[Dabur India Ltd. v. Patanjali Ayurveda Ltd., 2025 SCC OnLine Del 4680<\/a>, decided on 3-7-2025<\/span>]<\/p>\n

Judgement authored by- Justice Mini Pushkarna<\/span><\/strong><\/p>\n

\n

Advocates who appeared in this case:<\/p>\n

For the Appellant:<\/span> Sandeep Sethi (Senior Advocate), R. Jawahar Lal, Anirudh Bakhru, Meghna Kumar, Advocates<\/p>\n

For the Respondent:<\/span> Rajiv Nayar, Jayant Mehta (Senior Advocates), Rohit Gandhi, Simranjeet Singh, Saurabh Seth, Neha Gupta, Rishabh Pant, Yajat Gulia, Tina Aneja, Advocates<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

While Patanjali could state that its product, ‘Patanjali Special Chyawanprash’, was the best, it could not state that the other chyawanprash manufactures lacked the necessary knowledge and technical know-how to prepare the same as per ayurvedic texts, since that statement is both untrue and misleading to the public at large.<\/p>\n","protected":false},"author":67011,"featured_media":352794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[84922,84923,70129,2543,84745,84099,69176,66537],"class_list":["post-352788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-chyawanprash-advertisement","tag-dabur-chyawanprash","tag-dabur-india","tag-Delhi_High_Court","tag-disparagement-claim","tag-disparaging-advertisements","tag-justice-mini-pushkarna","tag-patanjali-ayurveda"],"yoast_head":"\nDHC restrains Patanjali from airing ads disparaging Dabur | SCC Times<\/title>\n<meta name=\"description\" content=\"Delhi High Court restrained Patanjali from airing advertisements disparaging Dabur's chyawanprash.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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restrained from calling other chyawaprash brands as ‘dhoka’; Delhi High Court grants interim relief to Dabur","author":"Editor","date":"November 12, 2025","format":false,"excerpt":"\u201cWhile it is open to exaggerate the claims relating to the goods or services and embellish their virtues or benefits, it is not open to denigrate or disparage the goods of the others as a class in its entirety.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Patanjali chyawanprash 'dhoka' advertisement","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Patanjali-chyawanprash-dhoka-advertisement.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Patanjali-chyawanprash-dhoka-advertisement.webp?resize=350%2C200&ssl=1 1x, 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Court decides in matter of offending\/misleading\u00a0advertisements [Dabur India v. Baidyanath Ayurved]","author":"Editor","date":"February 9, 2022","format":false,"excerpt":"Calcutta High Court: Shekhar B. Saraf, J. decided on a petition which was filed seeking remedy against impugned advertisements disparaging the goodwill and reputation of the petitioner and its product. Facts: The plaintiff\/petitioner had filed the present suit against an advertising campaign containing five impugned advertisements issued by the defendant\/respondent\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/06\/calcutta-court.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/06\/calcutta-court.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/06\/calcutta-court.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/06\/calcutta-court.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/06\/calcutta-court.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":352439,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/","url_meta":{"origin":352788,"position":2},"title":"Calcutta High Court dismisses Emami\u2019s disparagement claim against Dabur\u2019s \u2018Cool King\u2019 advertisement","author":"Editor","date":"July 5, 2025","format":false,"excerpt":"\u201cThe freedom of commercial speech of the respondent and its fundamental right to do business cannot be throttled on a vague perception of disparagement, which is completely illusory in the present case.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Emami disparagement claim against Dabur","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Emami-disparagement-claim-against-Dabur.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Emami-disparagement-claim-against-Dabur.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Emami-disparagement-claim-against-Dabur.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Emami-disparagement-claim-against-Dabur.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":270248,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/07\/16\/delhi-high-court-grants-ad-interim-injunction-against-dabur-india-for-openly-disparaging-nihar-naturals-shanti-amla-oil-by-whatsapp-message\/","url_meta":{"origin":352788,"position":3},"title":"Delhi High Court grants ad interim injunction against Dabur India for openly disparaging Nihar Naturals Shanti Amla Oil by WhatsApp message","author":"Editor","date":"July 16, 2022","format":false,"excerpt":"Delhi High Court: Navin Chawla, J. passed an ad-interim injunction in favour of Marico Pvt. Ltd (\u2018plaintiff') and found that the advertisement by Dabur India Ltd (\u2018defendant') was disparaging their goods by mentioning them as \u2018sasta amla' and hinting that use of such oil will be detrimental to the customer,\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":324912,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/06\/22\/cal-hc-approves-settlement-between-dabur-and-dhruv-rathee-to-remove-references-to-real-juices-in-youtube-video-legal-news\/","url_meta":{"origin":352788,"position":4},"title":"Calcutta High Court approves settlement between Dabur and Dhruv Rathee to remove all references to \u2018Real\u2019 juices in YouTube video","author":"Editor","date":"June 22, 2024","format":false,"excerpt":"The Calcutta High Court, in a previous order, requested the parties to consider resolving the dispute by blurring out or removing fruit juice packets deceptively similar to Dabur\u2019s \u2018Real\u2019 fruit juice from the impugned video.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Calcutta High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Calcutta-High-Court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Calcutta-High-Court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Calcutta-High-Court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Calcutta-High-Court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":281397,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/01\/10\/delhi-high-court-dismisses-daburs-plea-restraining-advertising-standards-council-of-india-taking-downa-advertisement-dabur-vita-legal-research-updates-news\/","url_meta":{"origin":352788,"position":5},"title":"Delhi High Court dismisses Dabur’s plea of restraining Advertising Standards Council of India from taking down advertisement of \u2018Dabur Vita’","author":"Editor","date":"January 10, 2023","format":false,"excerpt":"The Delhi High Court dismissed Dabur's plea of passing an interim direction to stay the order of Advertising Standards Council of India and held that Dabur's product \u2018Dabur Vita' was violating advertisement code.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-418.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/352788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=352788"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/352788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/352794"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=352788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=352788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=352788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}