{"id":352439,"date":"2025-07-05T09:00:34","date_gmt":"2025-07-05T03:30:34","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=352439"},"modified":"2025-07-10T11:22:44","modified_gmt":"2025-07-10T05:52:44","slug":"cal-hc-emamis-disparagement-claim-against-daburs-ad","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/","title":{"rendered":"Calcutta High Court dismisses Emami\u2019s disparagement claim against Dabur\u2019s \u2018Cool King\u2019 advertisement"},"content":{"rendered":"
\n

Calcutta High Court:<\/span> In an appeal related to the dispute between Dabur and Emami, wherein Emami alleged that the use of word \u2018Sadharan\u2019 in the context of Dabur\u2019s \u2018Cool King\u2019s advertisement, demeans and denigrates Emami\u2019s products, , the Division Bench of Sabyasachi Bhattacharyya*<\/span> and Uday Kumar, JJ, held that calling a product \u2018sadharan\u2019 did not amount to disparaging or denigrating it. Thus, the Court held that there was no direct or indirect reference to the product of Emami in the advertisement and accordingly, the dismissed the appeal claiming disparagement against Dabur\u2019s \u2018Cool King\u2019 advertisement.<\/p>\n

Background<\/h3>\n

The instant appeal was filed against the order dated 17-1-2025 (impugned order) that modified an earlier order dated 11-7-2024. The order dated 11-7-2024 was passed in a suit granting ad interim injunction which restrained Dabur, its servants, agents, representative and\/or anyone claiming through the respondent from displaying, playing, airing or telecasting their advertisements for the product \u2018Cool King\u2019 by showing the bottle\/container of Emami\u2019s products \u2018Dermi Cool\u2019 and \u2018Navratna\u2019, by referring to the same as \u2018sadharan\u2019.<\/p>\n

The impugned order had modified the 11-7-2024 order to the extent that an interim order of restraint was imposed on the advertisement as a whole and not just some part of it. The impugned order had also observed that the use of the word \u2018ordinary\u2019 or \u2018sadharan\u2019 per se, without any identification, could not be interpreted to be defamatory or disparaging.<\/p>\n

In the instant appeal, Dabur marketed their product \u2018Cool King\u2019 through an advertisement in which a popular Bollywood actor labelled another bottle as \u2018sadharan\u2019 and provided \u2018Cool King\u2019 as a better viable alternative.<\/p>\n

Emami contended that the bottle in the advertisement labelled as \u2018sadharan\u2019 closely resembled the design and make of Emami\u2019s \u2018Dermi Cool\u2019 or \u2018Navratna\u2019 product. It was alleged that the bottle in the advertisement had a tapering design with a typical notch and slanting cap of green colour which was strikingly similar to the Emami\u2019s products. Additionally, Emami contended that the use of the term \u2018sadharan\u2019 in context of the advertisement, demeaned and denigrated their product. Emami also averred that the recall value was high in the public perception, and they would immediately connect the denigrated bottle with the Emami\u2019s products which would considerably undermine the goodwill of their products in the public mind.<\/p>\n

Analysis, Law, and Decision<\/h3>\n

The Court observed that there was a marked difference between the bottle used in the advertisement and the bottle that contained Emami\u2019s products. Emami\u2019s bottle was of a tapering shape with a green slanting cap and a distinct unique notch. However, the bottle shown in the advertisement was a uniform cylinder without any taper and had a round, level cap of black colour. Therefore, the Court held that the difference between the two bottles was clearly visible, even without juxtaposing the two and going by the standard of a person of ordinary prudence and imperfect recollection.<\/p>\n

On the question of recall value raised by Emami, the Court noted that from the order dated 11-7-2024 to the date of the impugned order, i.e. for a period of six months, the offending bottle was not shown in the advertisement at all. Therefore, it was highly improbable that a common target consumer of normal prudence would have such a double recall upon viewing the advertisement that they would connect the present bottle with the bottle that was being shown six months ago and would relate that previous bottle with Emami\u2019s product. Thereafter, the Court held that there was no correlation between the bottle being shown in the advertisement currently and the one containing the product of Emami and thus, the \u2018recall value\u2019 argument of Emami was turned down.<\/p>\n

The Court further noted that the word \u2018sadharan\u2019 had been used in a generic sense and did not speak ill about Emami\u2019s products or call it inferior. It merely projected the respondent\u2019s product as extra-ordinary as compared to others\u2019 products which were said to be \u2018sadharan\u2019 or ordinary. The Court further noted that the advertisements did not cast any aspersions against Emami\u2019s or any other product while calling it \u2018sadharan\u2019. The advertisement did not name Emami\u2019s products or create an impression in minds of the viewer that the products were same.<\/p>\n

The Court relied on the case of Dabur India Ltd. v. Emami Ltd<\/span>, 2019 SCC OnLine Del 9022<\/a>, wherein the Court held that propagation of the comparative advantage of the advertiser\u2019s product or even calling their goods best was permissible as long as the competitor\u2019s good weren\u2019t disparaged and called bad. The Court opined that it was imperative to strike a balance between the right to advertise your product under Article 19(1)(a)<\/a> of the Constitution<\/a> and the right of appellant to protect his product under Article 19(1)(g).<\/p>\n

The Court noted that Emami, in the guise of a specific injunction, had sought a dynamic plus injunction, restraining all future advertisements of the respondent. However, such a blanket injunction would be unimplementable since it was up to the courts to decide on a case-to-case basis whether an advertisement actually disparaged another product.<\/p>\n

The Court held that there was no direct or indirect reference to the product of Emami in the advertisement and accordingly, the appeal was dismissed.<\/p>\n

[Emami Ltd. v. Dabur India Ltd., 2025 SCC OnLine Cal 5487<\/a>, decided on 2-7-2025<\/span>]<\/p>\n

Judgement authored by- Justice Sabyasachi Bhattacharyya<\/span><\/strong><\/p>\n

\n

Advocates who appeared in this case :<\/p>\n

For the Appellant:<\/span> Debnath Ghosh (Senior Advocate), Shuvasish Sengupta, Biswaroop Mukherjee, Mini Agarwal, Ratnadipa Sarkar, Advocates<\/p>\n

For the Respondent:<\/span> Sudipto Sarkar (Senior Advocate), Sourajit Dasgupta, R. Jawaharlal, Megha Kumar, Sudhakar Prasad, Advocates<\/p>\n

Buy Constitution of India \u00a0HERE<\/a><\/h3>\n

\"Constitution<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

“The freedom of commercial speech of the respondent and its fundamental right to do business cannot be throttled on a vague perception of disparagement, which is completely illusory in the present case.”<\/p>\n","protected":false},"author":67011,"featured_media":352440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[2689,84744,70129,84745,42570,58555,59142],"class_list":["post-352439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-Calcutta_High_Court","tag-cool-king-ad","tag-dabur-india","tag-disparagement-claim","tag-emami","tag-justice-sabyasachi-bhattacharyya","tag-justice-uday-kumar"],"yoast_head":"\nCal HC: Emami\u2019s disparagement claim against Dabur\u2019s Ad| SCC Times<\/title>\n<meta name=\"description\" content=\"Calcutta High Court rejects Emami\u2019s disparagement claim on Dabur\u2019s \u2018Cool King\u2019 advertisement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calcutta High Court dismisses Emami\u2019s disparagement claim against Dabur\u2019s \u2018Cool King\u2019 advertisement\" \/>\n<meta property=\"og:description\" content=\"Calcutta High Court rejects Emami\u2019s disparagement claim on Dabur\u2019s \u2018Cool King\u2019 advertisement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"SCC Times\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scc.online\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-05T03:30:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-10T05:52:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Emami-disparagement-claim-against-Dabur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"886\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Calcutta High Court dismisses Emami\u2019s disparagement claim against Dabur\u2019s \u2018Cool King\u2019 advertisement\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/07\\\/05\\\/cal-hc-emamis-disparagement-claim-against-daburs-ad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/07\\\/05\\\/cal-hc-emamis-disparagement-claim-against-daburs-ad\\\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/84e42bab48238baf12c7e33b3d9761fe\"},\"headline\":\"Calcutta High Court dismisses Emami\u2019s disparagement claim against Dabur\u2019s \u2018Cool King\u2019 advertisement\",\"datePublished\":\"2025-07-05T03:30:34+00:00\",\"dateModified\":\"2025-07-10T05:52:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/07\\\/05\\\/cal-hc-emamis-disparagement-claim-against-daburs-ad\\\/\"},\"wordCount\":962,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/07\\\/05\\\/cal-hc-emamis-disparagement-claim-against-daburs-ad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Emami-disparagement-claim-against-Dabur.webp\",\"keywords\":[\"Calcutta High Court\",\"Cool King Ad\",\"Dabur India\",\"Disparagement claim\",\"Emami\",\"Justice Sabyasachi Bhattacharyya\",\"Justice Uday Kumar\"],\"articleSection\":[\"Case Briefs\",\"High Courts\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/07\\\/05\\\/cal-hc-emamis-disparagement-claim-against-daburs-ad\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/07\\\/05\\\/cal-hc-emamis-disparagement-claim-against-daburs-ad\\\/\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/07\\\/05\\\/cal-hc-emamis-disparagement-claim-against-daburs-ad\\\/\",\"name\":\"Cal HC: Emami\u2019s disparagement claim against Dabur\u2019s Ad| SCC Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/07\\\/05\\\/cal-hc-emamis-disparagement-claim-against-daburs-ad\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/07\\\/05\\\/cal-hc-emamis-disparagement-claim-against-daburs-ad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Emami-disparagement-claim-against-Dabur.webp\",\"datePublished\":\"2025-07-05T03:30:34+00:00\",\"dateModified\":\"2025-07-10T05:52:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/84e42bab48238baf12c7e33b3d9761fe\"},\"description\":\"Calcutta High Court rejects Emami\u2019s disparagement claim on Dabur\u2019s \u2018Cool King\u2019 advertisement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/07\\\/05\\\/cal-hc-emamis-disparagement-claim-against-daburs-ad\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/07\\\/05\\\/cal-hc-emamis-disparagement-claim-against-daburs-ad\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/07\\\/05\\\/cal-hc-emamis-disparagement-claim-against-daburs-ad\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Emami-disparagement-claim-against-Dabur.webp\",\"contentUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Emami-disparagement-claim-against-Dabur.webp\",\"width\":886,\"height\":590,\"caption\":\"Emami disparagement claim against Dabur\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/07\\\/05\\\/cal-hc-emamis-disparagement-claim-against-daburs-ad\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Calcutta High Court dismisses Emami\u2019s disparagement claim against Dabur\u2019s \u2018Cool King\u2019 advertisement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/\",\"name\":\"SCC Times\",\"description\":\"Bringing you the Best Analytical Legal News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/84e42bab48238baf12c7e33b3d9761fe\",\"name\":\"Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34e366be721c41333586de05faa13743195f5b142dcd7a015c6fabd2389521d0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34e366be721c41333586de05faa13743195f5b142dcd7a015c6fabd2389521d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34e366be721c41333586de05faa13743195f5b142dcd7a015c6fabd2389521d0?s=96&d=mm&r=g\",\"caption\":\"Editor\"},\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/author\\\/editor_4\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cal HC: Emami\u2019s disparagement claim against Dabur\u2019s Ad| SCC Times","description":"Calcutta High Court rejects Emami\u2019s disparagement claim on Dabur\u2019s \u2018Cool King\u2019 advertisement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/","og_locale":"en_US","og_type":"article","og_title":"Calcutta High Court dismisses Emami\u2019s disparagement claim against Dabur\u2019s \u2018Cool King\u2019 advertisement","og_description":"Calcutta High Court rejects Emami\u2019s disparagement claim on Dabur\u2019s \u2018Cool King\u2019 advertisement.","og_url":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/","og_site_name":"SCC Times","article_publisher":"https:\/\/www.facebook.com\/scc.online\/","article_published_time":"2025-07-05T03:30:34+00:00","article_modified_time":"2025-07-10T05:52:44+00:00","og_image":[{"width":886,"height":590,"url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Emami-disparagement-claim-against-Dabur.jpg","type":"image\/jpeg"}],"author":"Editor","twitter_card":"summary_large_image","twitter_title":"Calcutta High Court dismisses Emami\u2019s disparagement claim against Dabur\u2019s \u2018Cool King\u2019 advertisement","twitter_misc":{"Written by":"Editor","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/#article","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/"},"author":{"name":"Editor","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/84e42bab48238baf12c7e33b3d9761fe"},"headline":"Calcutta High Court dismisses Emami\u2019s disparagement claim against Dabur\u2019s \u2018Cool King\u2019 advertisement","datePublished":"2025-07-05T03:30:34+00:00","dateModified":"2025-07-10T05:52:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/"},"wordCount":962,"commentCount":0,"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Emami-disparagement-claim-against-Dabur.webp","keywords":["Calcutta High Court","Cool King Ad","Dabur India","Disparagement claim","Emami","Justice Sabyasachi Bhattacharyya","Justice Uday Kumar"],"articleSection":["Case Briefs","High Courts"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/","url":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/","name":"Cal HC: Emami\u2019s disparagement claim against Dabur\u2019s Ad| SCC Times","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/#primaryimage"},"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Emami-disparagement-claim-against-Dabur.webp","datePublished":"2025-07-05T03:30:34+00:00","dateModified":"2025-07-10T05:52:44+00:00","author":{"@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/84e42bab48238baf12c7e33b3d9761fe"},"description":"Calcutta High Court rejects Emami\u2019s disparagement claim on Dabur\u2019s \u2018Cool King\u2019 advertisement.","breadcrumb":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/#primaryimage","url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Emami-disparagement-claim-against-Dabur.webp","contentUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Emami-disparagement-claim-against-Dabur.webp","width":886,"height":590,"caption":"Emami disparagement claim against Dabur"},{"@type":"BreadcrumbList","@id":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/05\/cal-hc-emamis-disparagement-claim-against-daburs-ad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.scconline.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Calcutta High Court dismisses Emami\u2019s disparagement claim against Dabur\u2019s \u2018Cool King\u2019 advertisement"}]},{"@type":"WebSite","@id":"https:\/\/www.scconline.com\/blog\/#website","url":"https:\/\/www.scconline.com\/blog\/","name":"SCC Times","description":"Bringing you the Best Analytical Legal News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scconline.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/84e42bab48238baf12c7e33b3d9761fe","name":"Editor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/34e366be721c41333586de05faa13743195f5b142dcd7a015c6fabd2389521d0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/34e366be721c41333586de05faa13743195f5b142dcd7a015c6fabd2389521d0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/34e366be721c41333586de05faa13743195f5b142dcd7a015c6fabd2389521d0?s=96&d=mm&r=g","caption":"Editor"},"url":"https:\/\/www.scconline.com\/blog\/post\/author\/editor_4\/"}]}},"jetpack_featured_media_url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Emami-disparagement-claim-against-Dabur.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":366417,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/11\/12\/del-hc-grants-interim-relief-in-dabur-patanjali-chyawanprash-case\/","url_meta":{"origin":352439,"position":0},"title":"Patanjali restrained from calling other chyawaprash brands as ‘dhoka’; Delhi High Court grants interim relief to Dabur","author":"Editor","date":"November 12, 2025","format":false,"excerpt":"\u201cWhile it is open to exaggerate the claims relating to the goods or services and embellish their virtues or benefits, it is not open to denigrate or disparage the goods of the others as a class in its entirety.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Patanjali chyawanprash 'dhoka' advertisement","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Patanjali-chyawanprash-dhoka-advertisement.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Patanjali-chyawanprash-dhoka-advertisement.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Patanjali-chyawanprash-dhoka-advertisement.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Patanjali-chyawanprash-dhoka-advertisement.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":352788,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/08\/dhc-restrains-patanjali-from-airing-ads-disparaging-dabur\/","url_meta":{"origin":352439,"position":1},"title":"Delhi High Court restrains Patanjali from airing advertisements disparaging Dabur Chyawanprash","author":"Editor","date":"July 8, 2025","format":false,"excerpt":"While Patanjali could state that its product, \u2018Patanjali Special Chyawanprash\u2019, was the best, it could not state that the other chyawanprash manufactures lacked the necessary knowledge and technical know-how to prepare the same as per ayurvedic texts, since that statement is both untrue and misleading to the public at large.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Patanjali disparaging ads Dabur","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Patanjali-disparaging-ads-Dabur.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Patanjali-disparaging-ads-Dabur.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Patanjali-disparaging-ads-Dabur.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Patanjali-disparaging-ads-Dabur.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":320088,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/04\/15\/fair-and-handsome-glow-and-handsome-calcutta-high-court-rules-in-favour-of-emami-in-passing-off-dispute-against-hindustan-unilever-legal-news\/","url_meta":{"origin":352439,"position":2},"title":"\u2018Fair and Handsome\u2019 v. \u2018Glow and Handsome\u2019; Calcutta HC rules in favour of Emami in Passing Off Dispute Against Hindustan Unilever","author":"Editor","date":"April 15, 2024","format":false,"excerpt":"Unfair advantage through conscious adoption of a competitor's mark leads to potential confusion and deception\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Calcutta High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Calcutta-High-Court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Calcutta-High-Court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Calcutta-High-Court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Calcutta-High-Court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":232365,"url":"https:\/\/www.scconline.com\/blog\/post\/2020\/07\/17\/glow-handsome-trademark-suit-bom-hc-dismisses-emamis-appeal-against-single-judges-ad-interim-order\/","url_meta":{"origin":352439,"position":3},"title":"[Glow & Handsome] | Trademark Suit | Bom HC dismisses Emami’s appeal against Single Judge’s ad-interim order","author":"Bhumika Indulia","date":"July 17, 2020","format":false,"excerpt":"Bombay High Court:\u00a0A Division Bench of R.D. Dhanuka and V.G. Bisht, JJ., dismissed \"Emami's\" appeal against the ad-interim order passed by the Single Judge Bench of this Court on 6-07-2020, wherein the following was held, Emami before initiating any legal proceedings shall give 7 days prior notice to Hindustan Unilever\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":261353,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/02\/09\/cal-hc-disparagement-or-mere-puffery-court-decides-in-matter-of-offending-misleading-advertisements-dabur-india-v-baidyanath-ayurved\/","url_meta":{"origin":352439,"position":4},"title":"Cal HC | Disparagement or mere puffery? Court decides in matter of offending\/misleading\u00a0advertisements [Dabur India v. Baidyanath Ayurved]","author":"Editor","date":"February 9, 2022","format":false,"excerpt":"Calcutta High Court: Shekhar B. Saraf, J. decided on a petition which was filed seeking remedy against impugned advertisements disparaging the goodwill and reputation of the petitioner and its product. Facts: The plaintiff\/petitioner had filed the present suit against an advertising campaign containing five impugned advertisements issued by the defendant\/respondent\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/06\/calcutta-court.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/06\/calcutta-court.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/06\/calcutta-court.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/06\/calcutta-court.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/06\/calcutta-court.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":316029,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/04\/calcutta-hc-agrees-to-youtuber-dhruv-rathee-proposal-to-blur-daburs-real-juice-packet-in-video\/","url_meta":{"origin":352439,"position":5},"title":"YouTuber Dhruv Rathee proposes to blur Dabur’s Real Juice packet in Video; Calcutta HC agrees for exploring amicable settlement","author":"Editor","date":"March 4, 2024","format":false,"excerpt":"Dhruv Rathee uploaded a video on his YouTube channel claiming that the consumption of packaged fruit juices leads to type II diabetes and that drinking packaged fruit juices leads to hair loss and is harmful if consumed.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Calcutta High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Calcutta-High-Court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Calcutta-High-Court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Calcutta-High-Court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Calcutta-High-Court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/352439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=352439"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/352439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/352440"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=352439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=352439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=352439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}