{"id":350869,"date":"2025-06-18T15:00:22","date_gmt":"2025-06-18T09:30:22","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=350869"},"modified":"2025-06-25T09:47:41","modified_gmt":"2025-06-25T04:17:41","slug":"bomhc-grants-interim-relief-to-social-in-trade-mark-dispute","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2025\/06\/18\/bomhc-grants-interim-relief-to-social-in-trade-mark-dispute\/","title":{"rendered":"Bombay HC grants interim relief to \u2018SOCIAL\u2019 restaurant against \u2018SOCIAL TRIBE\u2019 in trade mark dispute"},"content":{"rendered":"
\n

Bombay High Court:<\/span> The present interim application was filed by the applicant \u2018SOCIAL\u2019 seeking remedy for trade mark infringement and passing off. The defendant \u2018SOCIAL TRIBE\u2019 was using the mark in a manner which was deceptively similar to the one registered by the applicant. A Single Judge Bench of Sharmila U. Deshmukh<\/span>, J., after comparing both the marks, held that adding the suffix \u2018TRIBE\u2019 to the word \u2018SOCIAL\u2019 did not change the fact that the defendant attempted to infringe the registered trade mark of the applicant. The Court granted injunctive relief to the applicant by restraining and prohibiting the defendant from infringing upon the applicant\u2019s registered trade mark.<\/p>\n

Background:<\/h3>\n

The applicant ran well-known restaurants and coffee shops, providing expertise relating to the provision of food and drink since 2001 under different names including the trade mark \u2018SOCIAL\u2019. It operated 50 SOCIAL restaurants and bars throughout India and was the registered proprietor of the trade mark \u2018SOCIAL\u2019 and its variants in classes 43, 42, 41, 35, 33, 32, 30, 25, 21, 16 and 9 and owned over hundred registrations for the trade mark \u2018SOCIAL\u2019 and its variants as well as its formatives in class 43.<\/p>\n

The applicant stated that its turnover cumulatively amounted to Rs. 1500 crores over the years which demonstrated the reputation and goodwill enjoyed by the applicant in the restaurant business. It was further mentioned that it was vigilant in protecting its trade mark which was evident from the various legal proceedings it initiated in the Delhi High Court where it successfully protected its trade mark.<\/p>\n

In July 2022, the applicant got to know that the defendant was operating its restaurant under the registered trade mark \u2018SOCIAL TRIBE\u2019 in Mumbai which was identical to the applicant\u2019s well-known trade mark \u2018SOCIAL\u2019. The defendant was served a cease-and-desist notice and other further communications to which it did not respond. Thereafter, the applicant submitted that he had the exclusive right to use the mark, and the infringement caused him grave harm, loss and prejudice entitling him for the grant of injunctive relief against the defendant.<\/p>\n

Held:<\/h3>\n

The Court noted that several opportunities were offered to the defendant to make appearance, but it failed and therefore the pleadings of the applicant remained unrefuted. Upon the comparison of both the marks, the Court held that the applicant\u2019s registered trade mark was copied in its entirety by the defendant. The suffix \u2018TRIBE\u2019 added to the word \u2018SOCIAL\u2019 did not change the fact that the defendant attempted to infringe the applicant\u2019s trade mark.<\/p>\n

Further, the Court also observed that the use of colour scheme of pink, orange, yellow of the defendant\u2019s mark \"\" was deceptively similar to that of the applicant\u2019s mark \"\" and the services provided by both of them were identical. The applicant being the proprietor of the registered trade mark and its formative was entitled to its exclusive use.<\/p>\n

The Court opined that if the defendant was not restrained, the applicant would suffer irreparable loss, harm and prejudice and that the convenience tilted in favour of the applicant as it was the proprietor of the registered trade mark as well as its formatives.<\/p>\n

Therefore, the Court restrained and prohibited the defendant and all others claiming under him from using, manufacturing, selling, distributing, advertising or displaying any products or services bearing the applicant\u2019s trade mark and its variants, so as to infringe upon the applicant\u2019s registered trade mark. It further prohibited the defendant from passing off his own goods, business or activities as that of the applicant\u2019s and in any manner connected or associated with the applicant.<\/p>\n

[Impresario Entertainment and Hospitality (P) Ltd. v. Social Tribe, 2025 SCC OnLine Bom 2389<\/a>, decided on 12-6-2025<\/span>]<\/p>\n

\n

Advocates who appeared in this case :<\/p>\n

For the Applicant\/Plaintiff:<\/span> Hiren Kamod, Shikha Sachdeva, Rahul Punjabi, Kranav Kapur, Radhika Arora (on VC), Annie Jacob i\/b Rahul Punjabi.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The use of colour scheme of pink, orange, yellow of the defendant’s mark is deceptively similar to that of the applicant’s mark.<\/p>\n","protected":false},"author":67011,"featured_media":314919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[2569,52955,66917,14722,53386,34075,83663,67963,46158],"class_list":["post-350869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-Bombay_High_Court","tag-deceptively-similar","tag-justice-sharmila-u-deshmukh","tag-passing-off","tag-registered-trade-mark","tag-social","tag-social-tribe","tag-trade-mark-dispute","tag-trade-mark-infringement"],"yoast_head":"\nBom HC relief to SOCIAL trade mark dispute| SCC Times<\/title>\n<meta name=\"description\" content=\"SOCIAL Trade Mark Dispute: Bombay High Court granted interim relief to \u2018SOCIAL\u2019 restaurant against \u2018SOCIAL TRIBE\u2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2025\/06\/18\/bomhc-grants-interim-relief-to-social-in-trade-mark-dispute\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bombay HC grants interim relief to \u2018SOCIAL\u2019 restaurant against \u2018SOCIAL TRIBE\u2019 in trade mark dispute\" \/>\n<meta property=\"og:description\" content=\"Bombay High Court granted interim relief to SOCIAL in a trade mark dispute against SOCIAL TRIBE which was using a deceptively similar trade mark.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scconline.com\/blog\/post\/2025\/06\/18\/bomhc-grants-interim-relief-to-social-in-trade-mark-dispute\/\" \/>\n<meta property=\"og:site_name\" content=\"SCC Times\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scc.online\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T09:30:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T04:17:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Bombay-High-Court.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"887\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Bombay HC grants interim relief to \u2018SOCIAL\u2019 restaurant against \u2018SOCIAL TRIBE\u2019 in trade mark dispute\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/06\\\/18\\\/bomhc-grants-interim-relief-to-social-in-trade-mark-dispute\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/06\\\/18\\\/bomhc-grants-interim-relief-to-social-in-trade-mark-dispute\\\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/84e42bab48238baf12c7e33b3d9761fe\"},\"headline\":\"Bombay HC grants interim relief to \u2018SOCIAL\u2019 restaurant against \u2018SOCIAL TRIBE\u2019 in trade mark dispute\",\"datePublished\":\"2025-06-18T09:30:22+00:00\",\"dateModified\":\"2025-06-25T04:17:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/06\\\/18\\\/bomhc-grants-interim-relief-to-social-in-trade-mark-dispute\\\/\"},\"wordCount\":644,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2025\\\/06\\\/18\\\/bomhc-grants-interim-relief-to-social-in-trade-mark-dispute\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Bombay-High-Court.webp\",\"keywords\":[\"Bombay High Court\",\"Deceptively Similar\",\"Justice Sharmila U. 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Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Asian Paints trade mark","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Asian-Paints-trade-mark.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Asian-Paints-trade-mark.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Asian-Paints-trade-mark.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Asian-Paints-trade-mark.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":352633,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/07\/bom-hc-grants-interim-relief-to-mark-ram-bandhu-against-mark-shree-ram-bandhu\/","url_meta":{"origin":350869,"position":2},"title":"Bombay HC grants interim relief to Empire Spices and Foods Ltd. for mark \u201cRAM BANDHU\u201d against mark \u201cSHREE RAM BANDHU\u201d","author":"Editor","date":"July 7, 2025","format":false,"excerpt":"\u201cThe combination of the two words \u201cRAM\u201d and \u201cBANDHU\u201d is a coined word and arbitrary adaption being totally unconnected with the goods marketed under the trade mark, gives rise to claim for exclusivity.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"trade mark RAM BANDHU","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/trade-mark-RAM-BANDHU.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/trade-mark-RAM-BANDHU.webp?resize=350%2C200&ssl=1 1x, 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"Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"CAMPURE trade mark infringement","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/09\/CAMPURE-trade-mark-infringement.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/09\/CAMPURE-trade-mark-infringement.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/09\/CAMPURE-trade-mark-infringement.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/09\/CAMPURE-trade-mark-infringement.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":352090,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/02\/bom-hc-grants-injunction-to-parachute-against-cocoplus-trade-mark\/","url_meta":{"origin":350869,"position":4},"title":"Know why Bombay HC granted interim injunction to \u2018Parachute\u2019 against \u2018CocoPlus\u2019 in trade mark dispute","author":"Editor","date":"July 2, 2025","format":false,"excerpt":"\u201cThe defendant\u2019s use of the plaintiff\u2019s trade mark cannot be said to be an honest adoption as though having a registered trade mark, the defendant deviated from the mark and adopted a mark which is deceptively similar to the plaintiff\u2019s registered trade mark.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Parachute-Cocoplus trade mark 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2026","format":false,"excerpt":"The Court stated that it is open for the intermediaries to communicate with the YouTubers to adjust their accounts to remove infringing content. 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