{"id":349798,"date":"2025-06-05T16:45:29","date_gmt":"2025-06-05T11:15:29","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=349798"},"modified":"2025-06-11T16:27:29","modified_gmt":"2025-06-11T10:57:29","slug":"dhc-permits-indiamart-to-use-puma-mark-as-search-option-in-drop-down-menu","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2025\/06\/05\/dhc-permits-indiamart-to-use-puma-mark-as-search-option-in-drop-down-menu\/","title":{"rendered":"Delhi HC permits IndiaMART to use \u2018PUMA\u2019 mark as a search option in drop-down menu; directs to take down infringing listings on notice"},"content":{"rendered":"
\n

Delhi High Court:<\/span> In an appeal filed by the appellant, i.e., IndiaMART Intermesh Ltd. assailing the judgment dated 3-1-2024, passed by Single Judge, the Division Judge Bench of Vibhu Bakhru*<\/span> and Tara Vitasta Ganju, JJ., set aside the impugned order to the extent that it restrained IndiaMART from providing an option to use the \u2018PUMA\u2019 mark for the description of any goods as a search option in the drop-down menu presented to prospective sellers at the time of the registration on the IndiaMART platform. However, we sustain the direction that IndiaMART should forthwith take down all infringing listings containing the PUMA marks on the same being brought to its notice.<\/p>\n

Background<\/h3>\n

The respondent, PUMA SE had filed the suit seeking a decree of permanent injunction restraining the a from using, facilitating, or offering to any third parties the trademark \u2018PUMA\u2019 as a brand suggestion\/keyword\/search term on its website or use the mark \u2018PUMA\u2019 in any manner which may amount to infringement of respondent\u2019s registered trademarks and to restrain IndiaMART from passing off its goods and services as that of respondent. The respondent had also prayed for directions to be issued to IndiaMART to remove all listing for sale of its counterfeit products or uploading any product images of its trade marks without verification and due diligence.<\/p>\n

In terms of the impugned judgment, the Single Judge had restrained the appellant from providing any of respondent\u2019s registered trade mark including PUMA in respect of any goods as search option in the drop-down menu presented to prospective sellers at the time of their registration on their platform.<\/p>\n

The controversy in the present case centres around the drop-down menu used by the appellant while registering sellers on its platform, IndiaMART. According to the respondent, the inclusion of PUMA as an option in the drop-down menu would amount to infringement of its trade mark, which was occasioned by the sellers listed on the platform displaying counterfeit products on the listing page.<\/p>\n

Analysis, Law, and Decision<\/h3>\n

The Court noted that the Single Judge had proceeded on the basis that IndiaMART was an e-commerce site on which goods and services were bought and sold. However, the Court stated that this assumption was erroneous. IndiaMART was not an interactive website on which buyer could place purchase orders for supply by the supplier. It rendered listing services where buyers could get in touch with sellers and request for price and terms of supply online, which were transmitted electronically to the Seller. The Court stated that the negotiations and the transaction of sale and purchase of the products, was consummated between the purchaser and the seller directly and IndiaMART had no role to play in the said transaction.<\/p>\n

The Court stated that in the present case, a seller could choose not to accept any of the options and type the specific description of its goods in the menu bar. It was not necessary for the seller to choose one of the options as provided by the IndiaMART in the drop-down menu. IndiaMART\u2019s endeavour was merely to create sub-categories for the purpose of facilitating the search.<\/p>\n

The Court stated that there was no dispute that the appellant was required to make \u201creasonable efforts\u201d to cause sellers to not use, display or publish or transmit any information that infringed any patent, trade mark, copyright or other proprietary rights. The terms and conditions of use of IndiaMART expressly contained an agreement to the effect that users would not submit to the appellant for display on its website any content that contained fraudulent information or makes fraudulent offers that involve sale or attempted sale of counterfeit, stolen items or items whose sale or marketing is prohibited by applicable law, or otherwise promotes other illegal activities. Failure to adhere to the said user terms would entitle IndiaMART to terminate the User Agreement.<\/p>\n

The Court stated that the fact that IndiaMART provided an option for a seller to choose the brand of its products specifically describing its goods could not, prima facie, be held to be a ground to hold that it aids and abets the infringer in displaying the counterfeit products of a particular brand. The Court stated that subject to IndiaMART making reasonable efforts, to cause users of IndiaMART not to host, display, upload or share any information that infringes the PUMA trade marks, IndiaMART was not required to be interdicted from providing options to identify the products\/services by their brands\/trade marks and operating its B2B portal, i.e. IndiaMART.<\/p>\n

Thus, the Court set aside the impugned order to the extent that it restrained IndiaMART from providing an option to use the PUMA mark for the description of any goods as a search option in the drop-down menu presented to prospective sellers at the time of the registration on the IndiaMART platform. However, we sustain the direction that IndiaMART should forthwith take down all infringing listings containing the \u2018PUMA\u2019 marks on the same being brought to its notice.<\/p>\n

[IndiaMART Intermesh Ltd. v. Puma SE, 2025 SCC OnLine Del 4165<\/a>, decided on 2-6-2024<\/span>]<\/p>\n

*Judgment authored by- Justice Vibhu Bakhru<\/span><\/strong><\/p>\n

\n

Advocates who appeared in this case:<\/p>\n

For the Appellant:<\/span> Sandeep Sethi, Rajshekhar Rao, Senior Advocates with Sidharth Chopra, Nitin Sharma, Naman Tandon, Kuber Mahajan, Riya Kumar, Sumer Saeth and Harshil Wason, Advocates.<\/p>\n

For the Respondent:<\/span> Ranjan Narula, Shakti Priyan Nair and Parth Bajaj, Advocates.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

“The fact that IndiaMART provides an option for a seller to choose the brand of its products specifically describing its goods cannot, prima facie, be held to be a ground to hold that it aids and abets the infringer in displaying the counterfeit products of a particular brand.”<\/p>\n","protected":false},"author":67520,"featured_media":314886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[83072,2543,83070,30518,83071,68808,60494,60018,83069,2616],"class_list":["post-349798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-counterfeit-listings","tag-Delhi_High_Court","tag-drop-down-menu","tag-indiamart","tag-infringing-listings","tag-justice-tara-vitasta-ganju","tag-justice-vibhu-bakhru","tag-puma","tag-search-option","tag-Trade_Mark"],"yoast_head":"\nDHC permits IndiaMART to use 'PUMA' mark as a search option<\/title>\n<meta name=\"description\" content=\"Learn about Delhi High Court ruling permitting IndiaMART to use 'PUMA' mark as a search option in drop-down menu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2025\/06\/05\/dhc-permits-indiamart-to-use-puma-mark-as-search-option-in-drop-down-menu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delhi HC permits IndiaMART to use \u2018PUMA\u2019 mark as a search option in drop-down menu; 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If, however, there are not, in place, sufficient checks and balances to prevent counterfeiters from misrepresenting themselves as genuine sellers, the\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":274063,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/09\/20\/delhi-high-court-grants-ad-interim-injunction-in-favour-of-indiamart-against-fraudulent-website-offering-work-from-home-data-entry-jobs\/","url_meta":{"origin":349798,"position":1},"title":"Delhi High Court grants ad-interim injunction in favour of INDIAMART against fraudulent website offering work from home data entry jobs","author":"Editor","date":"September 20, 2022","format":false,"excerpt":"\u00a0 \u00a0 Delhi High Court: In a suit filed by Indiamart Intermesh Limited (\u2018plaintiff\u2019) seeking permanent injunction against fraudulent website https:\/\/india-mart.co\/ registered by Sameer Samim Khan (\u2018defendant\u2019) for luring gullible persons and offering them \u2018work from home\u2019 jobs under the \u2018India Mart's Data Entry Project\u2019, Prathiba M Singh J., granted\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"INDIAMART","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-85-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-85-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-85-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-85-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-85-1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":364966,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/10\/28\/justice-tara-vitasta-ganju-sworn-in-as-karnataka-hc-judge\/","url_meta":{"origin":349798,"position":2},"title":"Justice Tara Vitasta Ganju takes oath of office as Karnataka High Court Judge","author":"Sucheta","date":"October 28, 2025","format":false,"excerpt":"The Supreme Court Collegium recommended Justice Tara\u2019s transfer from Delhi High Court in August, which was confirmed by Law Ministry on 14-10-2025.","rel":"","context":"In "Appointments & Transfers"","block_context":{"text":"Appointments & Transfers","link":"https:\/\/www.scconline.com\/blog\/post\/category\/news\/appointments\/"},"img":{"alt_text":"Justice Tara","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/10\/Justice-Tara.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/10\/Justice-Tara.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/10\/Justice-Tara.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/10\/Justice-Tara.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":281267,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/01\/09\/delhi-high-court-confirms-ex-parte-ad-interim-injunction-favour-aiwa-japan-company-mark-in-trade-mark-infringement-suit-legal-research-updates-news\/","url_meta":{"origin":349798,"position":3},"title":"Delhi High Court confirms ex-parte ad interim injunction in favour of AIWA Co. Ltd., a Japan company for its mark \u201cAIWA\u201d in a trade mark infringement suit","author":"Editor","date":"January 9, 2023","format":false,"excerpt":"The Delhi High Court held that the use of mark \u201cAIVVA\u201d by Aivva Enterprises (P) Ltd. was phonetically similar to the mark \u201cAIWA\u201d of Aiwa Co. Ltd. and thus, caused confusion in the market. Therefore, the Court confirmed ex-parte ad interim injunction in favour of the mark \u201cAIWA\u201d in a\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-418.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":358820,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/09\/03\/advocates-write-to-cji-requesting-reconsideration-of-proposal-to-transfer-justice-tara-vitasta-ganju\/","url_meta":{"origin":349798,"position":4},"title":"Advocates write to CJI requesting reconsideration of proposal to transfer Justice Tara Vitasta Ganju","author":"Sucheta","date":"September 3, 2025","format":false,"excerpt":"On 27-8-2025, the Supreme Court of India had notified the Collegium\u2019s decision to recommend transfer\/repatriation of 14 Judges, including Justice Tara Vitasta Ganju.","rel":"","context":"In "Appointments & Transfers"","block_context":{"text":"Appointments & Transfers","link":"https:\/\/www.scconline.com\/blog\/post\/category\/news\/appointments\/"},"img":{"alt_text":"Justice Tara","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/09\/Justice-Tara.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/09\/Justice-Tara.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/09\/Justice-Tara.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/09\/Justice-Tara.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":196998,"url":"https:\/\/www.scconline.com\/blog\/post\/2018\/06\/14\/john-doe-order-prayed-in-light-of-copyright-and-trademark-infringement\/","url_meta":{"origin":349798,"position":5},"title":"‘John Doe’ order prayed in light of copyright and trademark infringement","author":"Bhumika Indulia","date":"June 14, 2018","format":false,"excerpt":"Calcutta High Court: A Single Judge Bench comprising of Soumen Sen, J., addressed the grievance of the petitioner who has prayed for the passing of \u201cJohn Doe\u201d order against the respondents who are responsible for the infringement of petitioner\u2019s copyright and trademark. The brief facts of the case are that\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/05\/calcutta-court.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/05\/calcutta-court.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/05\/calcutta-court.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/05\/calcutta-court.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/05\/calcutta-court.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/349798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67520"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=349798"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/349798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/314886"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=349798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=349798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=349798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}