{"id":329566,"date":"2024-08-29T15:30:58","date_gmt":"2024-08-29T10:00:58","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=329566"},"modified":"2024-08-29T15:27:21","modified_gmt":"2024-08-29T09:57:21","slug":"up-government-approves-digital-media-policy-2024","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/","title":{"rendered":"Uttar Pradesh Digital Media Policy, 2024"},"content":{"rendered":"
\n

On 28-8-2024, the Uttar Pradesh State Cabinet approved the Uttar Pradesh Digital Media Policy, 2024<\/span> for appointing digital influencers to publicize the State Government’s policies, schemes and achievements on various social media platforms.<\/p>\n

Key Points:<\/p>\n

    \n
  1. \n

    The State Government will enlist various social media agencies and firms to advertise their content.<\/p>\n<\/li>\n

  2. \n

    This policy will enable the influencers to share content\/ videos\/ tweets\/ posts\/ reals related to the policies and achievements of the State Governments on X, Facebook, Instagram and YouTube.<\/p>\n<\/li>\n

  3. \n

    Once this policy is enforced, citizens across the country will be given an opportunity to get employment by advertising the content of State Government.<\/p>\n<\/li>\n

  4. \n

    The account holders and the influencers will be divided into 4 categories, based on the number of followers and will be paid accordingly a sum of Rs. 5 lakhs, Rs. 4 lakhs, Rs. 3 lakhs and Rs. 2 lakhs monthly.<\/p>\n<\/li>\n

  5. \n

    The influencers who will share the videos\/ shorts\/ podcasts on YouTube<\/span> will also be divided into 4 categories, based on the number of followers and will be paid a sum of Rs. 8 lakhs, Rs. 7 lakhs, Rs. 6 lakhs and Rs. 4 lakhs monthly.<\/p>\n<\/li>\n

  6. \n

    The policy enables the Government to regulate the content shared on various platforms such as X, Facebook, Instagram and YouTube by punishing the influencers in case of sharing of any anti-national, obscene or objectional content.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Policies, Schemes and achievements will be publicized on social media by digital influencers.<\/p>\n","protected":false},"author":67515,"featured_media":329569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,1193],"tags":[72574,44050,72572,28744,51209,72573,31175],"class_list":["post-329566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legislationupdates","category-notifications","tag-digital-influencers","tag-digital-media","tag-digital-media-policy","tag-employment","tag-policies","tag-publicise","tag-up-government"],"yoast_head":"\nUP Digital Media Policy, 2024 | SCC Times<\/title>\n<meta name=\"description\" content=\"UP approved the Uttar Pradesh Digital Media Policy, 2024 for appointing digital influencers to publicize the State Government\u2019s policies, schemes and achievements on various social media platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uttar Pradesh Digital Media Policy, 2024\" \/>\n<meta property=\"og:description\" content=\"UP approved the Uttar Pradesh Digital Media Policy, 2024 for appointing digital influencers to publicize the State Government\u2019s policies, schemes and achievements on various social media platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"SCC Times\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scc.online\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-29T10:00:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/08\/UP-Digital-Media-Policy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"886\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kriti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Uttar Pradesh Digital Media Policy, 2024\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kriti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2024\\\/08\\\/29\\\/up-government-approves-digital-media-policy-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2024\\\/08\\\/29\\\/up-government-approves-digital-media-policy-2024\\\/\"},\"author\":{\"name\":\"Kriti\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/eba3a7deccde6b0aee12e1ce38c5ccfd\"},\"headline\":\"Uttar Pradesh Digital Media Policy, 2024\",\"datePublished\":\"2024-08-29T10:00:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2024\\\/08\\\/29\\\/up-government-approves-digital-media-policy-2024\\\/\"},\"wordCount\":219,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2024\\\/08\\\/29\\\/up-government-approves-digital-media-policy-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/UP-Digital-Media-Policy.webp\",\"keywords\":[\"digital influencers\",\"Digital media\",\"Digital Media Policy\",\"employment\",\"Policies\",\"publicise\",\"UP Government\"],\"articleSection\":[\"Legislation Updates\",\"Notifications\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2024\\\/08\\\/29\\\/up-government-approves-digital-media-policy-2024\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2024\\\/08\\\/29\\\/up-government-approves-digital-media-policy-2024\\\/\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2024\\\/08\\\/29\\\/up-government-approves-digital-media-policy-2024\\\/\",\"name\":\"UP Digital Media Policy, 2024 | SCC Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2024\\\/08\\\/29\\\/up-government-approves-digital-media-policy-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2024\\\/08\\\/29\\\/up-government-approves-digital-media-policy-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/UP-Digital-Media-Policy.webp\",\"datePublished\":\"2024-08-29T10:00:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/eba3a7deccde6b0aee12e1ce38c5ccfd\"},\"description\":\"UP approved the Uttar Pradesh Digital Media Policy, 2024 for appointing digital influencers to publicize the State Government\u2019s policies, schemes and achievements on various social media platforms.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2024\\\/08\\\/29\\\/up-government-approves-digital-media-policy-2024\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2024\\\/08\\\/29\\\/up-government-approves-digital-media-policy-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2024\\\/08\\\/29\\\/up-government-approves-digital-media-policy-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/UP-Digital-Media-Policy.webp\",\"contentUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/UP-Digital-Media-Policy.webp\",\"width\":886,\"height\":590,\"caption\":\"UP Digital Media Policy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2024\\\/08\\\/29\\\/up-government-approves-digital-media-policy-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uttar Pradesh Digital Media Policy, 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/\",\"name\":\"SCC Times\",\"description\":\"Bringing you the Best Analytical Legal News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/eba3a7deccde6b0aee12e1ce38c5ccfd\",\"name\":\"Kriti\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bd399db894c8c7120c1692bc4678f14b48d0de98ac8612d875dfe6be68c65940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bd399db894c8c7120c1692bc4678f14b48d0de98ac8612d875dfe6be68c65940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bd399db894c8c7120c1692bc4678f14b48d0de98ac8612d875dfe6be68c65940?s=96&d=mm&r=g\",\"caption\":\"Kriti\"},\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/author\\\/scc_8\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"UP Digital Media Policy, 2024 | SCC Times","description":"UP approved the Uttar Pradesh Digital Media Policy, 2024 for appointing digital influencers to publicize the State Government\u2019s policies, schemes and achievements on various social media platforms.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/","og_locale":"en_US","og_type":"article","og_title":"Uttar Pradesh Digital Media Policy, 2024","og_description":"UP approved the Uttar Pradesh Digital Media Policy, 2024 for appointing digital influencers to publicize the State Government\u2019s policies, schemes and achievements on various social media platforms.","og_url":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/","og_site_name":"SCC Times","article_publisher":"https:\/\/www.facebook.com\/scc.online\/","article_published_time":"2024-08-29T10:00:58+00:00","og_image":[{"width":886,"height":590,"url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/08\/UP-Digital-Media-Policy.jpg","type":"image\/jpeg"}],"author":"Kriti","twitter_card":"summary_large_image","twitter_title":"Uttar Pradesh Digital Media Policy, 2024","twitter_misc":{"Written by":"Kriti","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/#article","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/"},"author":{"name":"Kriti","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/eba3a7deccde6b0aee12e1ce38c5ccfd"},"headline":"Uttar Pradesh Digital Media Policy, 2024","datePublished":"2024-08-29T10:00:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/"},"wordCount":219,"commentCount":0,"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/08\/UP-Digital-Media-Policy.webp","keywords":["digital influencers","Digital media","Digital Media Policy","employment","Policies","publicise","UP Government"],"articleSection":["Legislation Updates","Notifications"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/","url":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/","name":"UP Digital Media Policy, 2024 | SCC Times","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/#primaryimage"},"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/08\/UP-Digital-Media-Policy.webp","datePublished":"2024-08-29T10:00:58+00:00","author":{"@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/eba3a7deccde6b0aee12e1ce38c5ccfd"},"description":"UP approved the Uttar Pradesh Digital Media Policy, 2024 for appointing digital influencers to publicize the State Government\u2019s policies, schemes and achievements on various social media platforms.","breadcrumb":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/#primaryimage","url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/08\/UP-Digital-Media-Policy.webp","contentUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/08\/UP-Digital-Media-Policy.webp","width":886,"height":590,"caption":"UP Digital Media Policy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/08\/29\/up-government-approves-digital-media-policy-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.scconline.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Uttar Pradesh Digital Media Policy, 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.scconline.com\/blog\/#website","url":"https:\/\/www.scconline.com\/blog\/","name":"SCC Times","description":"Bringing you the Best Analytical Legal News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scconline.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/eba3a7deccde6b0aee12e1ce38c5ccfd","name":"Kriti","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bd399db894c8c7120c1692bc4678f14b48d0de98ac8612d875dfe6be68c65940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bd399db894c8c7120c1692bc4678f14b48d0de98ac8612d875dfe6be68c65940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd399db894c8c7120c1692bc4678f14b48d0de98ac8612d875dfe6be68c65940?s=96&d=mm&r=g","caption":"Kriti"},"url":"https:\/\/www.scconline.com\/blog\/post\/author\/scc_8\/"}]}},"jetpack_featured_media_url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/08\/UP-Digital-Media-Policy.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/329566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67515"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=329566"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/329566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/329569"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=329566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=329566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=329566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}