{"id":326097,"date":"2024-07-09T09:30:52","date_gmt":"2024-07-09T04:00:52","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=326097"},"modified":"2024-07-09T10:27:49","modified_gmt":"2024-07-09T04:57:49","slug":"bci-bans-illegal-solicitation-of-legal-services-by-lawyers-on-online-portals-after-madras-hc-decision","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2024\/07\/09\/bci-bans-illegal-solicitation-of-legal-services-by-lawyers-on-online-portals-after-madras-hc-decision\/","title":{"rendered":"BCI bans illegal solicitation of legal services by lawyers on online portals after Madras HC decision"},"content":{"rendered":"<div style=\"text-align: justify; line-height: 150%;\">\n<p style=\"margin-bottom: 3%;\">The Bar Council of India has issued a press release <a href=\"https:\/\/www.scconline.com\/blog\/post\/2024\/07\/04\/mad-hc-directs-bar-councils-initiate-disciplinary-proceedings-against-advocates-legal-advertising-soliciting-online-service-providers\/\" target=\"_blank\" rel=\"noopener\">in light of the judgment dated 03-07-2024<\/a> by the Madras High Court, highlighting that the legal profession is a noble service to society and not a business driven by profit motives.<\/p>\n<p style=\"\">Additionally, BCI has also issued cease-and-desist notices to online platforms such as Quikr India Pvt Ltd, Sulekha.com New Media Pvt Ltd, Just Dial Limited and Grotal.com addressing the illegal advertising and solicitation of legal services on the platforms, in violation of Rule 36 of the Bar Council of India Rules, 1975, which states that:<\/p>\n<p style=\"margin-bottom: 3%; margin-left: 36pt; font-style: italic;\">&#8220;An advocate shall not solicit work or advertise, either directly or indirectly, whether by circulars, advertisements, touts, personal communications, interviews not warranted by personal relations, furnishing or inspiring newspaper comments or producing his photographs to be published in connection with cases in which he has been engaged or concerned.&#8221; This rule aims to maintain the decorum and ethics of the legal profession.&#8221;<\/p>\n<p>In addition, BCI also issued the following directives:<\/p>\n<ol style=\"list-style-type: lower-roman;\">\n<li>\n<p>State Bar Councils directed to initiate strict action against advocates advertising or seeking work through online portals.<\/p>\n<\/li>\n<li>\n<p>Complaints to be filed against online service providers facilitating illegal advertising of lawyers.<\/p>\n<\/li>\n<li>\n<p>Ensuring removal of all illegal advertisements related to legal services on online platforms within four weeks.<\/p>\n<\/li>\n<li>\n<p style=\"margin-bottom: 3%;\">State Bar Councils to submit a report on actions taken by 10-08-2024; a compliance hearing has been scheduled for 20-09-2024.<\/p>\n<\/li>\n<\/ol>\n<p style=\"margin-bottom: 3%;\">Further, failing to comply with the above directives would result in the BCI initiating legal proceedings and imposing penalties against non-compliant organizations.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"font-style: italic;\">&#8220;The Madras High Cour had remarked that the process of delivery of Justice is strongly based on the Constitution, and lawyers being the upholders of law cannot treat the profession as a business.&#8221;<\/p>\n","protected":false},"author":67011,"featured_media":326103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1188,2],"tags":[2888,70727,70726,12381,2849,70730,70725,53240,3527,2567,70728,70729],"class_list":["post-326097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hot_off_the_press","category-news","tag-advertisement","tag-advocacy-noble-profession","tag-advocacy-not-business","tag-bar-council-of-india","tag-BCI","tag-grotal","tag-illegal-solicitation","tag-just-dial","tag-Lawyer","tag-Madras_High_Court","tag-quikr","tag-sulekha"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BCI bans illegal solicitation of legal services by lawyers on online portals after Madras HC 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days and removal of ad","author":"Editor","date":"March 21, 2025","format":false,"excerpt":"The Bar Council of India (\u2018BCI\u2019) sent a Show Cause Notice to the law firm DSK legal for professional misconduct and violation of Rule 36 of the Bar Council of India Rules for posting a video advertisement on social media and directed immediate removal of the video from all digital\u2026","rel":"","context":"In &quot;Hot Off The Press&quot;","block_context":{"text":"Hot Off The Press","link":"https:\/\/www.scconline.com\/blog\/post\/category\/news\/hot_off_the_press\/"},"img":{"alt_text":"DSK Legal Advertisement","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/03\/DSK-Legal-Advertisement.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/03\/DSK-Legal-Advertisement.webp?resize=350%2C200&ssl=1 1x, 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Kirubakaran, J., gave the following directions to the Government and Bar Council of India (BCI)- \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The BCI must\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2015\/10\/scc-blog_Page_9.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2015\/10\/scc-blog_Page_9.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2015\/10\/scc-blog_Page_9.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2015\/10\/scc-blog_Page_9.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2015\/10\/scc-blog_Page_9.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":325749,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/07\/04\/mad-hc-directs-bar-councils-initiate-disciplinary-proceedings-against-advocates-legal-advertising-soliciting-online-service-providers\/","url_meta":{"origin":326097,"position":4},"title":"Madras HC directs Bar Councils to initiate disciplinary proceedings against Advocates advertising and soliciting work through Online Service Providers","author":"Apoorva","date":"July 4, 2024","format":false,"excerpt":"\u201cBranding culture in the legal profession is detrimental to society. 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