{"id":318667,"date":"2024-03-29T11:00:03","date_gmt":"2024-03-29T05:30:03","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=318667"},"modified":"2024-04-03T12:14:44","modified_gmt":"2024-04-03T06:44:44","slug":"dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/","title":{"rendered":"Delhi High Court restrains use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019"},"content":{"rendered":"
\n

Delhi High Court:<\/span> The present application was filed seeking permanent injunction restraining infringement of trade mark, passing off, unfair trade practice, rendition of accounts, damages against defendant, Wow Punjabi. Anish Dayal, J.<\/span>, passed an ex parte ad interim<\/span> injunction against defendant and accordingly, defendant, and all others acting for and, on their behalf, were restrained from using, advertising, directly or indirectly dealing in any goods or services under defendant’s trade mark ‘WOW’\/‘WOW PUNJABI’\/\"\"<\/a> or any other trade mark which was identical or deceptively similar to plaintiff’s registered trade mark ‘WOW’\/‘WOW!MOMO’\/\"\"<\/a>.<\/p>\n

Background<\/p>\n

Plaintiff claimed that they were registered proprietor of the marks ‘WOW’\/’WOW! MOMO’\/\"\"<\/a>. Plaintiff submitted that it coined and adopted the trade marks ‘WOW!’\/’WOW! MOMO’ in 2008 for providing products and services in the food industry. Plaintiff’s house mark was ‘WOW!’, which formed the essential and significant feature of all the trade marks and its various marks included \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n

Plaintiff’s grievance was against defendant who was running a restaurant\/outlet under the trade mark ‘WOW’\/’WOW PUNJABI’\/\"\"<\/a>. Plaintiff submitted that defendant had adopted the essential and dominant feature of plaintiff’s trade mark ‘WOW’, and the trade dress adopted was also identical with a yellow background, font style and the letter “O” filled with red colour.<\/p>\n

On 12-12-2023, plaintiff issued a cease-and-desist notice asking defendant to restrain themselves from using the trade mark ‘WOW’\/’WOW PUNJABI’, or any other trade mark deceptively similar to plaintiff’s trade mark. A follow up legal notice was sent on 23-1-2024, however, defendant did not reply to the said legal notice and hence plaintiff filed the present suit.<\/p>\n

Comparison between plaintiff and defendant’s trade marks<\/p>\n

\"\"<\/a><\/p>\n

Analysis, Law, and Decision<\/p>\n

The Court opined that plaintiff had made out a prima facie case for grant of an ex parte ad interim<\/span> injunction and balance of convenience lies in favour of plaintiff and plaintiff was likely to suffer irreparable harm in case the injunction was not granted.<\/p>\n

Thus, till the next the next date of hearing, the Court passed an ex parte ad interim<\/span> injunction against defendant and accordingly, defendant, and all others acting for and, on their behalf, were restrained from using, advertising, directly or indirectly dealing in any goods or services under defendant’s trade mark ‘WOW’\/‘WOW PUNJABI’\/\"\"<\/a> or any other trade mark which was identical or deceptively similar to plaintiff’s registered trade mark ‘WOW’\/‘WOW!MOMO’\/\"\"<\/a>.<\/p>\n

[Wow Momo Foods (P) Ltd. v. Wow Punjabi, 2024 SCC OnLine Del 2146<\/a>, Order dated 22-3-2024<\/span>]<\/p>\n\n

Advocates who appeared in this case :<\/p>\n

For the plaintiff: Ankur Sangal, Ankit Arvind, Shashwat Rakshit, Advocates<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Plaintiff, Wow Momo made out prima facie case for grant of ex parte ad interim injunction and balance of convenience also lies in favour of plaintiff.<\/p>\n","protected":false},"author":1,"featured_media":318686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[52955,2543,52945,3215,59531,62026,2616,51749,66924],"class_list":["post-318667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-deceptively-similar","tag-Delhi_High_Court","tag-identical","tag-infringement","tag-mark","tag-restrains","tag-Trade_Mark","tag-wow-momo","tag-wow-punjabi"],"yoast_head":"\nDelhi HC restrains use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019 | SCC Times<\/title>\n<meta name=\"description\" content=\"Delhi High Court restrained use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delhi High Court restrains use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019\" \/>\n<meta property=\"og:description\" content=\"Delhi High Court restrained use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/\" \/>\n<meta property=\"og:site_name\" content=\"SCC Times\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scc.online\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-29T05:30:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-03T06:44:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/wow-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"886\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simranjeet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Delhi High Court restrains use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simranjeet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/\",\"url\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/\",\"name\":\"Delhi HC restrains use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019 | SCC Times\",\"isPartOf\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-20-1-1.webp\",\"datePublished\":\"2024-03-29T05:30:03+00:00\",\"dateModified\":\"2024-04-03T06:44:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/aaee99423671d3377042373c5dcdabbd\"},\"description\":\"Delhi High Court restrained use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/#primaryimage\",\"url\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-20-1-1.webp\",\"contentUrl\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-20-1-1.webp\",\"width\":886,\"height\":590,\"caption\":\"Wow Punjabi mark and Wow! Momo mark\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.scconline.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Delhi High Court restrains use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.scconline.com\/blog\/#website\",\"url\":\"https:\/\/www.scconline.com\/blog\/\",\"name\":\"SCC Times\",\"description\":\"Bringing you the Best Analytical Legal News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.scconline.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/aaee99423671d3377042373c5dcdabbd\",\"name\":\"Simranjeet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/03d92c7ef8267a8c57730c194d10ea045f0dc6cb00ce27a633a2e25adccce1c9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/03d92c7ef8267a8c57730c194d10ea045f0dc6cb00ce27a633a2e25adccce1c9?s=96&d=mm&r=g\",\"caption\":\"Simranjeet\"},\"url\":\"https:\/\/www.scconline.com\/blog\/post\/author\/scc\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Delhi HC restrains use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019 | SCC Times","description":"Delhi High Court restrained use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/","og_locale":"en_US","og_type":"article","og_title":"Delhi High Court restrains use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019","og_description":"Delhi High Court restrained use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019.","og_url":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/","og_site_name":"SCC Times","article_publisher":"https:\/\/www.facebook.com\/scc.online\/","article_published_time":"2024-03-29T05:30:03+00:00","article_modified_time":"2024-04-03T06:44:44+00:00","og_image":[{"width":886,"height":590,"url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/wow-2.jpg","type":"image\/jpeg"}],"author":"Simranjeet","twitter_card":"summary_large_image","twitter_title":"Delhi High Court restrains use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019","twitter_misc":{"Written by":"Simranjeet","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/","url":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/","name":"Delhi HC restrains use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019 | SCC Times","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/#primaryimage"},"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-20-1-1.webp","datePublished":"2024-03-29T05:30:03+00:00","dateModified":"2024-04-03T06:44:44+00:00","author":{"@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/aaee99423671d3377042373c5dcdabbd"},"description":"Delhi High Court restrained use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019.","breadcrumb":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/#primaryimage","url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-20-1-1.webp","contentUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-20-1-1.webp","width":886,"height":590,"caption":"Wow Punjabi mark and Wow! Momo mark"},{"@type":"BreadcrumbList","@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/29\/dhc-restrains-use-of-mark-wow-punjabi-being-identical-deceptively-similar-to-mark-wow-momo-legal-news\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.scconline.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Delhi High Court restrains use of mark \u2018Wow Punjabi\u2019 being identical\/deceptively similar to mark \u2018Wow! Momo\u2019"}]},{"@type":"WebSite","@id":"https:\/\/www.scconline.com\/blog\/#website","url":"https:\/\/www.scconline.com\/blog\/","name":"SCC Times","description":"Bringing you the Best Analytical Legal News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scconline.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/aaee99423671d3377042373c5dcdabbd","name":"Simranjeet","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/03d92c7ef8267a8c57730c194d10ea045f0dc6cb00ce27a633a2e25adccce1c9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03d92c7ef8267a8c57730c194d10ea045f0dc6cb00ce27a633a2e25adccce1c9?s=96&d=mm&r=g","caption":"Simranjeet"},"url":"https:\/\/www.scconline.com\/blog\/post\/author\/scc\/"}]}},"jetpack_featured_media_url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-20-1-1.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":298794,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/08\/07\/delhi-high-court-injuncts-wow-momo-from-using-deceptively-similar-mark-wow-china-bistro\/","url_meta":{"origin":318667,"position":0},"title":"Delhi High Court grants injunction against WOW MOMO from using WOW CHINA BISTRO marks","author":"Arunima","date":"August 7, 2023","format":false,"excerpt":"Delhi High Court observed that the composite mark CHINA BISTRO cannot be said to be lacking in distinctiveness, when seen as a whole, in the absence of any evidence or material to that effect led by Wow Momo Foods Limited.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":305979,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/30\/delhi-hc-grants-interim-injunction-to-wow-momos-foods-private-limited-legal-news\/","url_meta":{"origin":318667,"position":1},"title":"Delhi High Court restrains Franchisebyte from advertising, publishing video reflecting WOW! MOMO mark","author":"Editor","date":"October 30, 2023","format":false,"excerpt":"\u201cIn a case such as this, if injunction is not granted ex parte, it would result in the defendant continuing to defraud the public at the expense of the plaintiff.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":364536,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/10\/23\/del-hc-grants-interim-relief-to-wow-momo-in-trade-mark-case\/","url_meta":{"origin":318667,"position":2},"title":"Delhi High Court grants relief to WOW! MOMOS; restrains use of mark WOW BURGER","author":"Editor","date":"October 23, 2025","format":false,"excerpt":"\u201cThe dominant feature of the marks WOW MOMO and WOW BURGER is clearly the prefix \u2018WOW\u2019, as the suffix in each mark merely refers to the food item in respect of which the mark is being used. The dominant feature of the two marks, i.e. WOW, is identical.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"WOW! Momo trade mark","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/10\/WOW-Momo-trade-mark.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/10\/WOW-Momo-trade-mark.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/10\/WOW-Momo-trade-mark.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/10\/WOW-Momo-trade-mark.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":309789,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/12\/20\/delhi-high-court-grants-john-doe-injunction-order-restraining-use-wow-momos-legal-news\/","url_meta":{"origin":318667,"position":3},"title":"Delhi High Court passes John Doe injunction order restraining use of mark WOW MOMO","author":"Arunima","date":"December 20, 2023","format":false,"excerpt":"There are unknown entities holding themselves as authorized franchise agents of Wow Momo Private Limited, whereas it has, in fact, no franchisees.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"WOW MOMO Injunction order","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/12\/WOW-MOMO-Injunction-order.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/12\/WOW-MOMO-Injunction-order.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/12\/WOW-MOMO-Injunction-order.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/12\/WOW-MOMO-Injunction-order.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":309474,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/12\/16\/delhi-high-court-grants-injunction-in-favour-wow-marks-legal-news\/","url_meta":{"origin":318667,"position":4},"title":"\u2018Just looking like a wow!\u2019; Delhi High Court grants injunction in favour of Body Cupid Private Limited for its \u2018WOW\u2019 mark","author":"Arunima","date":"December 16, 2023","format":false,"excerpt":"The plaintiff\u2019s case is that it uses the brand \u2018WOW\u2019 for many products, including supplements, herbal blends, creams, serums, lotions, shampoos, bath & body products, essential oils, etc.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":299380,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/08\/16\/delhi-hc-restrains-hi-tech-pvt-ltd-from-using-the-marks-hta-or-ars-hta-legal-news\/","url_meta":{"origin":318667,"position":5},"title":"Delhi High Court restrains Hi Tech Private Limited from using the marks HTA or ARS-HTA","author":"Editor","date":"August 16, 2023","format":false,"excerpt":"\u201cthere is no requirement, in law, of a mark having to be registered under the Trade Marks Act, 1999 and the fact of non-registration is, at best, an extremely weak ground on which user of the mark can be doubted.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/318667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=318667"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/318667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/318686"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=318667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=318667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=318667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}