{"id":316485,"date":"2024-03-08T14:30:27","date_gmt":"2024-03-08T09:00:27","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=316485"},"modified":"2024-03-11T13:11:07","modified_gmt":"2024-03-11T07:41:07","slug":"lks-acts-for-premion-llc-in-connection-with-the-indian-leg-of-the-global-equity-and-asset-purchase-of-octillion-media-llc","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/08\/lks-acts-for-premion-llc-in-connection-with-the-indian-leg-of-the-global-equity-and-asset-purchase-of-octillion-media-llc\/","title":{"rendered":"LKS acts for Premion LLC in connection with the Indian leg of the global equity and asset purchase of Octillion Media LLC"},"content":{"rendered":"
\n

Lakshmikumaran and Sridharan Attorneys (LKS) advised Premion LLC, an industry leading connected TV (CTV)\/Over-the-Top (OTT) advertising platform, for acquisition of Octillion Media India Private Limited, as part of its global acquisition of equity interests and assets of Octillion Media LLC. Octillion Media LLC is a next generation demand side platform focused on CTV and OTT advertising.<\/p>\n

The Corporate and M&A team comprised of Mr. Gaurav Dayal, Partner, Mr. Sushrut Biswal, Partner, Mr. Suhaas Arora, Principal Associate, Mr. Yashraj Chauhan, Associate and Mr. Nehal Kharyal, Associate.<\/p>\n

The Direct Tax team comprised of Mr. Karanjot Singh Khurana, Associate Partner, Mr. Harshit Khurana, Principal Associate and Ms. Sonali Bansal, Senior Associate<\/p>\n

About Lakshmikumaran & Sridharan<\/p>\n

Lakshmikumaran & Sridharan (LKS) is a premier full-service Indian law firm specializing in areas such as corporate & M&A, PE\/VC transactions, dispute resolution, taxation and intellectual property. The firm, through its 14 offices across India, works closely on litigation and commercial law matters, advising and representing clients both in India and abroad. The firm has handled more than 30,000 litigation cases before various fora including 2,000 cases before the Supreme Court of India. Over the last 37 years, the firm has worked with over 15,500 clients which range from start-ups, small & medium enterprises, to large Indian corporates and multinational companies.<\/p>\n

The professionals within the firm bring diverse experience to service clients across sectors such as commodities, automobile, manufacturing, healthcare, IT\/ITeS, FMCG, hospitality, real estate, petrochemicals, e-commerce, fintech, big data, renewables, cryptocurrency, gaming, and sports. The firm takes pride in the value-based, client-focused approach that combines knowledge of the law with industry experience to design bespoke legal solutions.<\/p>\n

The firm\u2019s driving principles to achieve our vision are integrity, knowledge, innovation, and collaboration.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

(LKS) advised Premion LLC, an industry leading connected TV (CTV)\/Over-the-Top (OTT) advertising platform, for acquisition of Octillion Media India Private Limited.<\/p>\n","protected":false},"author":8808,"featured_media":316517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45282,2],"tags":[55512,66196,66194,26504,55513,55172,63715,31497,66195,51345,55514,66193,4132],"class_list":["post-316485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-law-firms-news","category-news","tag-automobile","tag-fmcg","tag-global-equity","tag-healthcare","tag-hospitality","tag-ites","tag-lakshmikumaran-and-sridharan-attorneys","tag-manufacturing","tag-octillion-media-llc","tag-over-the-top","tag-petrochemicals","tag-premion-llc","tag-real-estate"],"yoast_head":"\nLKS acts for Premion LLC in connection with the Indian leg 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The role involved advising on the structure of the transaction and assisting in the negotiation and finalization of the transaction documents from a regulatory and\u2026","rel":"","context":"In "Law Firms News"","block_context":{"text":"Law Firms News","link":"https:\/\/www.scconline.com\/blog\/post\/category\/news\/law-firms-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/01\/MicrosoftTeams-image-44.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":381318,"url":"https:\/\/www.scconline.com\/blog\/post\/2026\/04\/17\/lakshmikumaran-sloan-essel-bath-fittings-deal-2026\/","url_meta":{"origin":316485,"position":1},"title":"Lakshmikumaran & Sridharan Attorneys advised Sloan on its strategic investment in Essel Bath Fittings","author":"Editor","date":"April 17, 2026","format":false,"excerpt":"Lakshmikumaran & Sridharan Attorneys advised Sloan Global Holdings LLC on acquiring a controlling stake in Essel Bath Fittings Private Limited.","rel":"","context":"In "New releases"","block_context":{"text":"New releases","link":"https:\/\/www.scconline.com\/blog\/post\/category\/news\/book-releases\/"},"img":{"alt_text":"Lakshmikumaran Sloan Essel Bath Fittings deal 2026","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/Lakshmikumaran-Sloan-Essel-Bath-Fittings-deal-2026.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/Lakshmikumaran-Sloan-Essel-Bath-Fittings-deal-2026.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/Lakshmikumaran-Sloan-Essel-Bath-Fittings-deal-2026.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/04\/Lakshmikumaran-Sloan-Essel-Bath-Fittings-deal-2026.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":336019,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/11\/26\/lakshmikumaran-sridharan-attorneys-advises-indiqus-technologies-on-strategic-acquisition-by-yotta\/","url_meta":{"origin":316485,"position":2},"title":"Lakshmikumaran & Sridharan attorneys advises IndiQus Technologies on strategic acquisition by Yotta","author":"Bhumika Indulia","date":"November 26, 2024","format":false,"excerpt":"Lakshmikumaran & Sridharan Attorneys (LKS) acted as legal counsel for IndiQus Technologies in connection with its acquisition by Yotta Data Services","rel":"","context":"In "Law Firms News"","block_context":{"text":"Law Firms News","link":"https:\/\/www.scconline.com\/blog\/post\/category\/news\/law-firms-news\/"},"img":{"alt_text":"IndiQus Technologies","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/11\/IndiQus-Technologies.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/11\/IndiQus-Technologies.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/11\/IndiQus-Technologies.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/11\/IndiQus-Technologies.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":297622,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/07\/25\/ls-advises-niine-private-limited-to-raise-funds-from-angel-investors\/","url_meta":{"origin":316485,"position":3},"title":"L&S advises Niine Private Limited to raise funds from Angel Investors","author":"Bhumika Indulia","date":"July 25, 2023","format":false,"excerpt":"Lakshmikumaran and Sridharan Attorneys (LKS) acted as legal advisors to Niine Private Limited for raising funds from angel investors, by way of issuing compulsory convertible preference shares of the company for expanding its business across India. The team assisted and advised Niine Private Limited on the legal, regulatory, and direct\u2026","rel":"","context":"In "Law Firms News"","block_context":{"text":"Law Firms News","link":"https:\/\/www.scconline.com\/blog\/post\/category\/news\/law-firms-news\/"},"img":{"alt_text":"RAISE-FUN","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/07\/RAISE-FUN.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/07\/RAISE-FUN.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/07\/RAISE-FUN.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/07\/RAISE-FUN.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":297132,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/07\/18\/ls-advises-educational-testing-service-ets-on-series-c-funding-round-in-leverage-edu-along-with-other-investors\/","url_meta":{"origin":316485,"position":4},"title":"L&S advises Educational Testing Service (ETS) on Series C funding round in Leverage Edu along with other investors","author":"Bhumika Indulia","date":"July 18, 2023","format":false,"excerpt":"Lakshmikumaran and Sridharan (LKS) acted as legal advisors to ETS and another co-investor on the Series C funding round for Leverage Edu. 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