{"id":316295,"date":"2024-03-07T09:00:03","date_gmt":"2024-03-07T03:30:03","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=316295"},"modified":"2024-03-14T15:07:55","modified_gmt":"2024-03-14T09:37:55","slug":"dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/","title":{"rendered":"[GOLD STEP v. GOLD FLAKE] Delhi High Court grants ad-interim injunction to ITC Ltd for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes"},"content":{"rendered":"<div style=\"text-align: justify; line-height: 150%;\">\n<p style=\"margin-bottom: 3%;\"><span style=\"font-weight: bold;\">Delhi High Court:<\/span> Plaintiff, ITC Ltd., proprietor of trade mark &#8220;GOLD FLAKE&#8221; and their corresponding trade dresses\/devices\/logos, filed the present suit seeking permanent injunction restraining defendants from using the trade mark &#8220;GOLD STEP&#8221; (&#8216;impugned mark&#8217;) and &#8220;<a href=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-1.png\" alt=\"\" width=\"70\" height=\"40\"\/><\/a>&#8221;, &#8220;<a href=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-2.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-2.png\" alt=\"\" width=\"60\" height=\"40\"\/><\/a>&#8221; (&#8216;roundel devices&#8217;) in respect of cigarettes on the ground of infringement and passing off of plaintiff&#8217;s trade mark and copyright. <span style=\"font-weight: bold;\">Sanjeev Narula, J.<\/span>, till the next date of hearing, restrained defendants from manufacturing, offering for sale, selling, displaying, advertising, marketing, using, exporting, printing, whether directly or indirectly, dealing in cigarettes under the trade mark &#8220;GOLD STEP&#8221; and impugned roundel device and\/or any marks\/packaging that were nearly identical\/similar to plaintiff&#8217;s marks that would amount to infringement and passing off of plaintiff&#8217;s trade marks and copyright, and unfair competition.<\/span><\/p>\n<p style=\"font-weight: bold;\">Background<\/p>\n<p style=\"margin-bottom: 3%;\">Plaintiff was one of the largest FMCG companies in the country with its cigarettes business dating back to the year 1910. The trade mark &#8220;GOLD FLAKE&#8221; was originally adopted by plaintiff&#8217;s predecessor-in-business on or about the year 1905 for use in relation to cigarettes, and subsequently, in 1910, it was assigned to plaintiff.<\/p>\n<p style=\"margin-bottom: 3%;\">The present suit pertained to intellectual property rights of plaintiff in &#8220;GOLD FLAKE&#8221;, and the &#8216;roundel device&#8217; associated with &#8220;GOLD FLAKE&#8221; i.e, &#8220;<a href=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-3.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-3.png\" alt=\"\" width=\"60\" height=\"40\"\/><\/a>&#8221;, &#8220;<a href=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-4.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-4.png\" alt=\"\" width=\"70\" height=\"40\"\/><\/a>&#8221;, and &#8220;<a href=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-5.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-5.png\" alt=\"\" width=\"60\" height=\"40\"\/><\/a>&#8221;. Plaintiff learned about defendants&#8217; infringing activities when it came across twitter posts about raid conducted on 5-12-2023 and 6-12-2023 by the Central Goods and Service Tax Authority (&#8216;CGST Authority&#8217;) where the goods under the brand &#8220;GOLD STEP&#8221;, &#8220;GOLD VIMAL&#8221; and &#8220;PARIS&#8221; worth 3.16 Crore of defendants were seized. Defendant 1, Gold Step Tobacco (P) Ltd. was the manufacturer and\/or marketer of cigarettes bearing impugned marks. Defendants 2, 3 and 4 were directors of Defendant 1.<\/p>\n<p style=\"font-weight: bold;\">Comparison of defendants&#8217; and plaintiff&#8217;s product<\/p>\n<table style=\"border-bottom-width: 0.5pt; border-bottom-style: solid; border-bottom-color: #000000; border-left-width: 0.5pt; border-left-style: solid; border-left-color: #000000; border-right-width: 0.5pt; border-right-style: solid; border-right-color: #000000; border-collapse: collapse; border-top-width: 0.5pt; border-top-style: solid; border-top-color: #000000; margin-left: auto; margin-right: auto; table-layout: fixed; width: 200.93mm; margin-bottom: 3%;\">\n<colgroup>\n<col width=\"312\"\/>\n<col width=\"312\"\/>\n<\/colgroup>\n<tbody>\n<tr>\n<td valign=\"top\" colspan=\"1\" style=\"border-bottom-width: 1.0pt; border-bottom-style: solid; border-bottom-color: #000000; border-left-width: 1.0pt; border-left-style: solid; border-left-color: #000000; border-right-width: 1.0pt; border-right-style: solid; border-right-color: #000000; border-top-width: 1.0pt; border-top-style: solid; border-top-color: #000000; padding-bottom: 0.0mm; padding-left: 1.91mm; padding-right: 1.91mm; padding-top: 0.0mm; vertical-align: top; width: 82.47mm;\">\n<p style=\"line-height: 1.25em; margin-bottom: 2.12mm; margin-left: -0.35mm; margin-right: -0.35mm; text-align: center; font-weight: bold; font-size: 11.0pt;\">Packaging of Defendants&#8217; Product &#8220;GOLD STEP&#8221;<\/p>\n<\/td>\n<td valign=\"top\" colspan=\"1\" style=\"border-bottom-width: 1.0pt; border-bottom-style: solid; border-bottom-color: #000000; border-left-width: 1.0pt; border-left-style: solid; border-left-color: #000000; border-right-width: 1.0pt; border-right-style: solid; border-right-color: #000000; border-top-width: 1.0pt; border-top-style: solid; border-top-color: #000000; padding-bottom: 0.0mm; padding-left: 1.91mm; padding-right: 1.91mm; padding-top: 0.0mm; vertical-align: top; width: 82.47mm;\">\n<p style=\"font-weight: bold;\">Packaging of Plaintiff&#8217;s Product &#8220;GOLD FLAKE&#8221;<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" colspan=\"1\" style=\"border-bottom-width: 1.0pt; border-bottom-style: solid; border-bottom-color: #000000; border-left-width: 1.0pt; border-left-style: solid; border-left-color: #000000; border-right-width: 1.0pt; border-right-style: solid; border-right-color: #000000; border-top-width: 1.0pt; border-top-style: solid; border-top-color: #000000; padding-bottom: 0.0mm; padding-left: 1.91mm; padding-right: 1.91mm; padding-top: 0.0mm; vertical-align: top; width: 82.47mm;\">\n<p style=\"line-height: 1.25em; margin-bottom: 2.12mm; margin-left: -0.35mm; margin-right: -0.35mm; text-align: center; font-weight: bold; font-size: 11.0pt;\"><a href=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-6.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-6.png\" alt=\"\" width=\"100\" height=\"300\"\/><\/a> &nbsp; &nbsp; &nbsp; <a href=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-7.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-7.png\" alt=\"\" width=\"100\" height=\"300\"\/><\/a><\/p>\n<\/td>\n<td valign=\"top\" colspan=\"1\" style=\"border-bottom-width: 1.0pt; border-bottom-style: solid; border-bottom-color: #000000; border-left-width: 1.0pt; border-left-style: solid; border-left-color: #000000; border-right-width: 1.0pt; border-right-style: solid; border-right-color: #000000; border-top-width: 1.0pt; border-top-style: solid; border-top-color: #000000; padding-bottom: 0.0mm; padding-left: 1.91mm; padding-right: 1.91mm; padding-top: 0.0mm; vertical-align: top; width: 82.47mm;\">\n<p style=\"line-height: 1.25em; margin-bottom: 2.12mm; margin-left: -0.35mm; margin-right: -0.35mm; text-align: center; font-weight: bold; font-size: 11.0pt;\"><a href=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-8.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-8.png\" alt=\"\" width=\"100\" height=\"300\"\/><\/a> &nbsp; &nbsp; &nbsp; <a href=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-9.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/03\/09_ITCs-mark-Gold-Flake-9.png\" alt=\"\" width=\"100\" height=\"300\"\/><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: bold;\">Analysis, Law, and Decision<\/p>\n<p style=\"margin-bottom: 3%;\">The Court opined that defendants&#8217; products were deceptively similar to plaintiff&#8217;s products. Defendants&#8217; intention to imitate plaintiff&#8217;s products and packaging was manifest by adoption of impugned marks and roundel device which were structurally, phonetically, and visually similar to plaintiff&#8217;s marks. The Court opined that plaintiff made out a <span style=\"font-style: italic;\">prima facie<\/span> case in its favour and in case an <span style=\"font-style: italic;\">ex-parte ad-interim<\/span> injunction was not granted, plaintiff would suffer an irreparable loss and balance of convenience also lies in favour of plaintiff and against defendant.<\/p>\n<p style=\"margin-bottom: 3%;\">Thus, the Court, till the next date of hearing, restrained defendants and any person acting on their behalf from manufacturing, offering for sale, selling, displaying, advertising, marketing, using, exporting, printing, whether directly or indirectly, dealing in cigarettes under the trade mark &#8220;GOLD STEP&#8221; and impugned roundel device and\/or any marks\/packaging that were nearly identical\/similar to plaintiff&#8217;s marks that would amount to infringement and passing off of plaintiff&#8217;s trade marks and copyright, and unfair competition.<\/p>\n<p style=\"margin-bottom: 3%;\">The Court appointed four Local Commissioners as plaintiff had contended that defendants were likely to remove all physical evidence or deny their involvement in the infringing activities. The Court stated that the Local Commissioners, along with representatives of plaintiff and its counsel, were permitted to enter upon the premises of defendants or any other location\/premises that might be identified during commissions, in order to conduct the search and seizure.<\/p>\n<p style=\"margin-bottom: 3%;\">The Court stated that the Local Commissioners should conduct search of the premises and seize products (including unfinished\/semi-finished goods) bearing the afore-noted defendant&#8217;s impugned marks and roundel devices identical or similar to plaintiff&#8217;s afore-noted marks and labels and other materials\/documents pertaining thereto. Since defendants were using different marks on outer packaging of the impugned products and identical roundel devices on the individual cigarette sticks, the Local Commissioner was permitted to open cigarette packs to inspect the logos\/devices on the individual cigarette sticks.<\/p>\n<p style=\"margin-bottom: 3%;\">The matter would next be listed on 11-7-2024.<\/p>\n<p style=\"margin-bottom: 3%;\">[<span style=\"font-weight: bold; color: #632423;\">ITC Ltd. v. Gold Step Tobacco (P) Ltd., <a href=\"http:\/\/www.scconline.com\/DocumentLink\/7Hx5pX1U\" target=\"_blank\" rel=\"noopener\">2024 SCC OnLine Del 1603<\/a>, Order dated 8-2-2024<\/span>]<\/p>\n<hr\/>\n<p>Advocates who appeared in this case :<\/p>\n<p style=\"margin-left: 18pt;\">For the Plaintiff: Mukul Rohatgi, Senior Advocate; Suhrita Majumdar, Debjyoti Sarkar, Afzal B. Khan, Amit Mishra, Mitakshara Goyal, Sharad Besoya, Advocates<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"font-style: italic;\">&#8220;Since defendants are using different marks on outer packaging of the impugned products and identical roundel devices on the individual cigarette sticks, the Local Commissioner is permitted to open cigarette packs to inspect the logos\/devices on the individual cigarette sticks.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":314886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[53061,3250,52955,2543,66145,66146,2943,66144,59531,46158],"class_list":["post-316295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-ad-interim","tag-Cigarettes","tag-deceptively-similar","tag-Delhi_High_Court","tag-gold-flake","tag-gold-step","tag-injunction","tag-itc-ltd","tag-mark","tag-trade-mark-infringement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Delhi HC grants ad-interim injunction to ITC Ltd. for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes | SCC Times<\/title>\n<meta name=\"description\" content=\"Delhi High Court granted ex-parte ad-interim injunction to ITC Ltd. for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[GOLD STEP v. GOLD FLAKE] Delhi High Court grants ad-interim injunction to ITC Ltd for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes\" \/>\n<meta property=\"og:description\" content=\"Delhi High Court granted ex-parte ad-interim injunction to ITC Ltd. for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/\" \/>\n<meta property=\"og:site_name\" content=\"SCC Times\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scc.online\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-07T03:30:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-14T09:37:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"887\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simranjeet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"[GOLD STEP v. GOLD FLAKE] Delhi High Court grants ad-interim injunction to ITC Ltd for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simranjeet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/\",\"url\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/\",\"name\":\"Delhi HC grants ad-interim injunction to ITC Ltd. for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes | SCC Times\",\"isPartOf\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp\",\"datePublished\":\"2024-03-07T03:30:03+00:00\",\"dateModified\":\"2024-03-14T09:37:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/aaee99423671d3377042373c5dcdabbd\"},\"description\":\"Delhi High Court granted ex-parte ad-interim injunction to ITC Ltd. for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/#primaryimage\",\"url\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp\",\"contentUrl\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp\",\"width\":887,\"height\":591,\"caption\":\"Delhi High Court\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.scconline.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[GOLD STEP v. GOLD FLAKE] Delhi High Court grants ad-interim injunction to ITC Ltd for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.scconline.com\/blog\/#website\",\"url\":\"https:\/\/www.scconline.com\/blog\/\",\"name\":\"SCC Times\",\"description\":\"Bringing you the Best Analytical Legal News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.scconline.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/aaee99423671d3377042373c5dcdabbd\",\"name\":\"Simranjeet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/03d92c7ef8267a8c57730c194d10ea045f0dc6cb00ce27a633a2e25adccce1c9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/03d92c7ef8267a8c57730c194d10ea045f0dc6cb00ce27a633a2e25adccce1c9?s=96&d=mm&r=g\",\"caption\":\"Simranjeet\"},\"url\":\"https:\/\/www.scconline.com\/blog\/post\/author\/scc\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Delhi HC grants ad-interim injunction to ITC Ltd. for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes | SCC Times","description":"Delhi High Court granted ex-parte ad-interim injunction to ITC Ltd. for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/","og_locale":"en_US","og_type":"article","og_title":"[GOLD STEP v. GOLD FLAKE] Delhi High Court grants ad-interim injunction to ITC Ltd for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes","og_description":"Delhi High Court granted ex-parte ad-interim injunction to ITC Ltd. for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes.","og_url":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/","og_site_name":"SCC Times","article_publisher":"https:\/\/www.facebook.com\/scc.online\/","article_published_time":"2024-03-07T03:30:03+00:00","article_modified_time":"2024-03-14T09:37:55+00:00","og_image":[{"width":887,"height":591,"url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.jpg","type":"image\/jpeg"}],"author":"Simranjeet","twitter_card":"summary_large_image","twitter_title":"[GOLD STEP v. GOLD FLAKE] Delhi High Court grants ad-interim injunction to ITC Ltd for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes","twitter_misc":{"Written by":"Simranjeet","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/","url":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/","name":"Delhi HC grants ad-interim injunction to ITC Ltd. for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes | SCC Times","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/#primaryimage"},"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp","datePublished":"2024-03-07T03:30:03+00:00","dateModified":"2024-03-14T09:37:55+00:00","author":{"@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/aaee99423671d3377042373c5dcdabbd"},"description":"Delhi High Court granted ex-parte ad-interim injunction to ITC Ltd. for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes.","breadcrumb":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/#primaryimage","url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp","contentUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp","width":887,"height":591,"caption":"Delhi High Court"},{"@type":"BreadcrumbList","@id":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/07\/dhc-grants-injunction-to-itc-ltd-for-mark-gold-flake-in-relation-to-cigarettes-legal-news-scc-times\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.scconline.com\/blog\/"},{"@type":"ListItem","position":2,"name":"[GOLD STEP v. GOLD FLAKE] Delhi High Court grants ad-interim injunction to ITC Ltd for its mark \u2018GOLD FLAKE\u2019 in relation to cigarettes"}]},{"@type":"WebSite","@id":"https:\/\/www.scconline.com\/blog\/#website","url":"https:\/\/www.scconline.com\/blog\/","name":"SCC Times","description":"Bringing you the Best Analytical Legal News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scconline.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/aaee99423671d3377042373c5dcdabbd","name":"Simranjeet","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/03d92c7ef8267a8c57730c194d10ea045f0dc6cb00ce27a633a2e25adccce1c9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03d92c7ef8267a8c57730c194d10ea045f0dc6cb00ce27a633a2e25adccce1c9?s=96&d=mm&r=g","caption":"Simranjeet"},"url":"https:\/\/www.scconline.com\/blog\/post\/author\/scc\/"}]}},"jetpack_featured_media_url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":368007,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/11\/28\/del-hc-grants-injunction-in-favour-of-gold-flake-trade-mark\/","url_meta":{"origin":316295,"position":0},"title":"Delhi HC protects well-known trade mark &#8216;GOLD FLAKE&#8217;; restrains use of mark &#8216;GOLD FLAME&#8217; in sale of cigarettes","author":"Editor","date":"November 28, 2025","format":false,"excerpt":"\u201cSubstituting \u2018K\u2019 with \u2018M\u2019 to form \u2018GOLD FLAME\u2019 from \u2018GOLD FLAKE\u2019 does not make the competing Marks dissimilar. A consumer of average intelligence and imperfect recollection or not well-versed in English would be unable to distinguish between the competing products.\u201d","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Gold Flake trade mark","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Gold-Flake-trade-mark.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Gold-Flake-trade-mark.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Gold-Flake-trade-mark.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Gold-Flake-trade-mark.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":366924,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/11\/17\/bom-hc-bars-manufacture-sale-fake-gold-flake-cigarettes\/","url_meta":{"origin":316295,"position":1},"title":"Bombay HC grants interim relief to ITC; bars manufacture &amp; sale of counterfeit &#8216;GOLD FLAKE&#8217; cigarettes","author":"Editor","date":"November 17, 2025","format":false,"excerpt":"\u201cThe proprietary right of the plaintiff in the registered trade mark \u2018GOLD FLAKE\u2019 was prima facie demonstrated through the registrations and uninterrupted use since 1905, and its reputation and goodwill were evident from the sales turnover and the leading presence in the cigarette manufacturing industry.\u201d","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"fake GOLD FLAKE","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/fake-GOLD-FLAKE.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/fake-GOLD-FLAKE.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/fake-GOLD-FLAKE.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/fake-GOLD-FLAKE.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":368662,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/12\/04\/legal-roundup-ipr-november-2025-copyright-trademark-personality-rights-patent-high-court\/","url_meta":{"origin":316295,"position":2},"title":"Intellectual Property Rights November 2025: Key IPR rulings of the Month","author":"Soumya Yadav","date":"December 4, 2025","format":false,"excerpt":"Compiling key judgments from High Courts across India, this roundup presents November\u2019s significant developments in copyright, trade mark, trade dress, and personality rights, reflecting evolving trends in IP protection and enforcement.","rel":"","context":"In &quot;Legal RoundUp&quot;","block_context":{"text":"Legal RoundUp","link":"https:\/\/www.scconline.com\/blog\/post\/category\/columns-for-roundup\/"},"img":{"alt_text":"Intellectual Property Rights November 2025","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/12\/Intellectual-Property-Rights-November-2025.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/12\/Intellectual-Property-Rights-November-2025.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/12\/Intellectual-Property-Rights-November-2025.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/12\/Intellectual-Property-Rights-November-2025.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":366584,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/11\/13\/del-hc-grants-interim-relief-to-itc-in-bukhara-trade-mark-case\/","url_meta":{"origin":316295,"position":3},"title":"Delhi High Court grants ad-interim injunction in favour of ITC restraining defendants from using well-known mark &#8216;BUKHARA&#8217;.","author":"Editor","date":"November 13, 2025","format":false,"excerpt":"The defendants were operating an 11-room hotel by the name of \u2018Bukhara Inn\u2019 and had refused to comply with the cease and desist notice sent by ITC Ltd.","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Bukhara trade mark","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Bukhara-trade-mark.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Bukhara-trade-mark.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Bukhara-trade-mark.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/11\/Bukhara-trade-mark.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":352720,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/07\/08\/legal-roundup-intellectual-property-right-roundup-june-2025-copyright-infringement-trade-mark-infringement-scc-legal-news\/","url_meta":{"origin":316295,"position":4},"title":"INTELLECTUAL PROPERTY RIGHTS ROUNDUP: A quick recap of the latest Intellectual Property Rights rulings from June 2025.","author":"Editor","date":"July 8, 2025","format":false,"excerpt":"Covering all the important intellectual property rights cases across various High Courts and the Supreme Court, this roundup provides a quick summary of cases, latest legal updates in intellectual property rights and links to other roundups.","rel":"","context":"In &quot;Legal RoundUp&quot;","block_context":{"text":"Legal RoundUp","link":"https:\/\/www.scconline.com\/blog\/post\/category\/columns-for-roundup\/"},"img":{"alt_text":"Intellectual Property Rights Roundup June 2025","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Intellectual-Property-Rights-Roundup-June-2025.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Intellectual-Property-Rights-Roundup-June-2025.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Intellectual-Property-Rights-Roundup-June-2025.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/07\/Intellectual-Property-Rights-Roundup-June-2025.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":337758,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/12\/23\/delhi-hc-grants-ex-parte-ad-interim-injunction-mankind-pharma-restrain-infringement-trade-mark\/","url_meta":{"origin":316295,"position":5},"title":"Delhi High Court grants ex-parte ad-interim injunction in favour of Mankind Pharma Ltd. to restrain infringement of trade mark","author":"Editor","date":"December 23, 2024","format":false,"excerpt":"It was said that if no ex-parte ad-interim injunction is granted, Mankind Pharma would suffer an irreparable loss.","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/316295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=316295"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/316295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/314886"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=316295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=316295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=316295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}