{"id":311198,"date":"2024-01-11T14:00:01","date_gmt":"2024-01-11T08:30:01","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=311198"},"modified":"2024-01-18T12:21:52","modified_gmt":"2024-01-18T06:51:52","slug":"dhc-restrains-manufacturers-from-selling-cosmetic-products-imitative-of-blue-heavens-products-packaging-legal-news","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2024\/01\/11\/dhc-restrains-manufacturers-from-selling-cosmetic-products-imitative-of-blue-heavens-products-packaging-legal-news\/","title":{"rendered":"Delhi High Court restrains manufacturers from selling cosmetic products imitative of Blue Heaven\u2019s products and packaging"},"content":{"rendered":"
\n

Delhi High Court: Prathiba M. Singh, J.<\/span>, opined that the products involved in the present case were cosmetics, and the use of identical artwork and packaging was likely to create deception amongst the consumers that defendants’ products also emanated from that of plaintiff. Thus, the Court restrained defendants and anyone acting for and\/or on their behalf from using, manufacturing, offering for sale, the cosmetic products under the mark ‘NAMO NAVKAR’, which were imitative of plaintiff’s ‘BLUE HEAVEN’ products and packaging.<\/p>\n

Background<\/p>\n

Plaintiff’s ‘BLUE HEAVEN’ mark was an established brand since 1972 in India and overseas in respect of cosmetic products included in Classes 3 and 35 under the provisions of the Trade Marks Act, 1999<\/a>. Plaintiff had protected its rights in its packaging\/label etc., by seeking registration of its trade mark\/trade-dress\/colour combination and copyright registration.<\/p>\n

Plaintiff submitted that it had adopted extremely distinctive packaging for various products including Eye Liner, Kajal, Mascara, and other cosmetic products which were used regularly, and the packaging had several distinctive elements including the white background, stylized writing, and other creative elements in the packaging. It was also submitted that the colour combination and the writing style of various descriptive matters and of distinctive matters was also unique.<\/p>\n

Plaintiff submitted that Defendant 1, Anish Jain trading as Navkar Cosmo and Defendant 2, Atinder Kumar Jain were manufacturing and selling cosmetics under the mark ‘NAMO NAVKAR’ which had identical packaging to that of plaintiff’s packaging. It was submitted that, in respect of the cosmetic products i.e., Eyeliner, Mascara and Kajal, defendants had adopted similar expressions by using words ‘GET BOLD’ which was changed to ‘NEW BOLD’ and including the writing style which was completely copied. Further, the artwork used for packaging the kajal was also fully copied.<\/p>\n\n\n\n\n\n\n<\/colgroup>\n\n\n\n\n
\n

Plaintiff’s trade mark\/product\/packaging\/label<\/p>\n<\/td>\n

\n

Defendants trade mark\/product\/packaging\/label<\/p>\n<\/td>\n<\/tr>\n

\n

Eyeliner\/Mascara<\/p>\n<\/td>\n

\n

Kajal<\/p>\n<\/td>\n

\n

Eyeliner\/Mascara<\/p>\n<\/td>\n

\n

Kajal<\/p>\n<\/td>\n<\/tr>\n

\n

\"\"<\/a><\/p>\n<\/td>\n

\n

\"\"<\/a><\/p>\n<\/td>\n

\n

\"\"<\/a><\/p>\n<\/td>\n

\n

\"\"<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Analysis, Law, and Decision<\/p>\n

The Court noted that defendants had copied the exact packaging and the artwork, and their product artwork did not even bear the expiry date and they had even copied the descriptive matter from plaintiff’s artwork.<\/p>\n

The Court opined that since the products involved were cosmetics, the use of such identical artwork and packaging was likely to create deception amongst the consumers that defendants’ products also emanated from that of plaintiff. Defendants’ use of a similar mark\/packaging in similar combinations not only raised concerns about potential confusion but also suggested an attempt to free ride on plaintiff’s established reputation.<\/p>\n

The Court held that plaintiff had made out a prima facie<\/span> case for grant of an ad interim<\/span> injunction and considering the products in question were cosmetic products, the balance of convenience was also clearly in plaintiff’s favour. Further, irreparable injury would be caused not just to plaintiff, but to public at large as well, in case products with deceptively similar packaging as that of plaintiff were allowed to continue. Therefore, the Court held that plaintiff had made out a case for the grant of an ex-parte ad-interim<\/span> injunction against defendants.<\/p>\n

Thus, the Court restrained defendants and anyone acting for and\/or on their behalf from using, manufacturing, offering for sale, the cosmetic products under the mark ‘NAMO NAVKAR’, which were imitative of plaintiff’s ‘Blue Heaven’ products and packaging.<\/p>\n

The matter would next be listed on 15-05-2024.<\/p>\n

[Blue Heaven Cosmetics (P) Ltd. v. Anish Jain, 2023 SCC OnLine Del 8509<\/a>, Order dated 20-12-2023<\/span>]<\/p>\n\n

Advocates who appeared in this case :<\/p>\n

For the Plaintiff: Rishab Srivastva, Sanjay Aggarwal, Yasheswini Sharma, Sahil Gupta, Advocates<\/p>\n

Buy Trade Marks Act, 1999   HERE<\/a><\/h3>\n

\"trade<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

“Defendants’ use of a similar mark\/packaging in similar combinations not only raises concerns about potential confusion but also suggests an attempt to free ride on plaintiff’s established reputation.”<\/p>\n","protected":false},"author":1,"featured_media":303940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[64280,51039,2543,64286,64283,64284,45188,64285,34707,64281,64282,53539],"class_list":["post-311198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-blue-heaven","tag-cosmetic","tag-Delhi_High_Court","tag-eyeliner","tag-imitative","tag-kajal","tag-manufacturer","tag-mascara","tag-packaging","tag-product","tag-retrain","tag-similar"],"yoast_head":"\nDelhi HC restrains manufacturers from selling cosmetic products imitative of Blue Heaven\u2019s 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Body Cupid Private Limited for its \u2018WOW\u2019 mark","author":"Arunima","date":"December 16, 2023","format":false,"excerpt":"The plaintiff\u2019s case is that it uses the brand \u2018WOW\u2019 for many products, including supplements, herbal blends, creams, serums, lotions, shampoos, bath & body products, essential oils, etc.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, 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Oykaa] Delhi High Court restrains use of mark \u2018Oykaa\u2019 in respect of cosmetic, healthcare products","author":"Simranjeet","date":"October 25, 2023","format":false,"excerpt":"\u201cThe mark, the name, and the overall look and feel of the website gave a clear impression that defendants are making a deliberate attempt to imitate and copy plaintiffs name\/mark \u2018NYKAA\u2019 only to gain monetarily by such deception.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"nykaa oykaa mark","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/nykaa-oykaa-mark.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/nykaa-oykaa-mark.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/nykaa-oykaa-mark.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/nykaa-oykaa-mark.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":279621,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/12\/15\/delhi-high-court-grants-ex-parte-ad-interim-injunction-to-sukam-systems-p-ltd-for-its-trade-mark-su-kam-against-lithium-power-energy-p-ltd-in-a-trade-mark-infringement-suit\/","url_meta":{"origin":311198,"position":4},"title":"Delhi High Court grants ex parte ad interim injunction to Sukam Systems (P) Ltd. for its trade mark \u2018Su-Kam\u2019 against Lithium Power Energy (P) Ltd in a trade mark infringement suit","author":"Editor","date":"December 15, 2022","format":false,"excerpt":"In the present case, Sukam Systems (P) Ltd. alleged infringement and passing of by Lithium Power Energy (P) Ltd. of its registered trade marks \u2018Su-Kam\u2019, \u2018BIG conqueror Tubular Battery\u2019 and \u2018BIG Warrior Tubular Battery\u2019.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-418.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":298130,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/07\/31\/prestige-cannot-be-granted-permanent-injunction-as-suit-design-expired-delhi-hc-legal-news\/","url_meta":{"origin":311198,"position":5},"title":"No permanent injunction to Prestige after expiration of suit design; entitled to rendition of accounts against Gupta Light House: Delhi High Court","author":"Simranjeet","date":"July 31, 2023","format":false,"excerpt":"\u201cThe defendant's pressure cookers are imitative of the suit designs of the plaintiff and the case of piracy under Section 22(1) of the Designs Act, 2000 exists, but due to the expiry, the suit design is now in the public domain and there can be no judgment or decree restraining\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/311198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=311198"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/311198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/303940"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=311198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=311198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=311198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}