{"id":309087,"date":"2023-12-12T17:00:10","date_gmt":"2023-12-12T11:30:10","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=309087"},"modified":"2023-12-14T12:54:44","modified_gmt":"2023-12-14T07:24:44","slug":"dhc-declares-burger-king-as-a-well-known-trade-mark-legal-news","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2023\/12\/12\/dhc-declares-burger-king-as-a-well-known-trade-mark-legal-news\/","title":{"rendered":"Delhi High Court declares \u2018BURGER KING\u2019 as a well-known trade mark"},"content":{"rendered":"
\n

Delhi High Court: Prathiba M. Singh, J.*<\/span>, after considering the long period, during which the ‘BURGER KING’ mark and its variations had been used for fast foods specially for Burgers, opined that the said mark had achieved the status of a ‘well-known mark’. Accordingly, the Court declared ‘BURGER KING’ as a ‘well-known’ mark.<\/p>\n

Plaintiff, Burger King Company LLC was proprietor of mark ‘BURGER KING’, adopted in 1954. Plaintiff submitted that based on reputation of the mark ‘BURGER KING’, it should acquire a ‘well-known’ status and the mark had acquired a secondary meaning in respect of burgers, keeping in mind the extent of usage of the said device mark for the said purposes. In 2011, plaintiff came to know that defendants had started using the mark ‘BURGER KING’ both as a part of the trading style and as a mark.<\/p>\n\n\n\n\n<\/colgroup>\n\n\n\n\n
\n

Plaintiff’s Trade Mark and Logo<\/p>\n<\/td>\n

\n

Defendants’ Trade Mark and Logo<\/p>\n<\/td>\n<\/tr>\n

\n

BURGER KING<\/p>\n<\/td>\n

\n

BURGER KING<\/p>\n<\/td>\n<\/tr>\n

\n

\"\"<\/a><\/p>\n<\/td>\n

\n

\"\"<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

A cease-and-desist notice was sent to defendants by plaintiff’s in 2011, and in 2013, plaintiff’s again sent a letter as per which an additional six months’ time was given to phase out any residual usage of the products bearing the trade mark\/name ‘BURGER KING’, but defendants did not send any reply.<\/p>\n

Thereafter, a suit was filed by plaintiff against defendants and initially, an ex parte order of injunction was granted against defendants in 2014 and later the matter was referred to mediation, however the mediation was unsuccessful. This Court noticed that defendants had adopted an almost identical logo and an identical mark as that of plaintiff. It was observed that defendants’ website with the domain name www.burgerkingfamilyrestaurant.com showed the manner of use of the mark was identical and a complete imitation of plaintiff’s mark and logo.<\/p>\n

This Court observed an uncanny resemblance between the two logos of the parties. This Court noted that defendants’ had filed an application under Section 124<\/a> of Trade Marks Act, 1999<\/a>, raising an issue as to the validity of plaintiff’s marks ‘BURGER KING’ and the Single Judge had concluded that defendants themselves had sought registrations of the said marks and were therefore estopped from taking the plea that the trade mark ‘BURGER KING’ was generic. However, the Single Judge permitted defendants to use the name\/mark ‘BURGER EMPEROR’.<\/p>\n

This Court noted that the parties had agreed to settle their disputes in respect of the marks ‘BURGER KING’ and ‘BURGER EMPEROR’ on the following terms:<\/p>\n

    \n
  1. \n

    Defendants shall not in any manner use the trade mark ‘Burger King’ and other Burger King formative marks of plaintiff or any other marks deceptively similar thereto, including \"\"<\/a>\/Burger King Family Restaurant or logos \"\"<\/a> and \"\"<\/a>.<\/p>\n<\/li>\n

  2. \n

    Defendants were free to use the trade mark “BURGER EMPEROR”\/and other “BURGER EMPEROR”\/ formative marks as also logo\/device \"\"<\/a>. Defendants shall be entitled to use the ‘BURGER EMPEROR’ marks for all food items, non-alcoholic drinks, aerated water, snacks, sauces, namkeen and other cognate\/allied products.<\/p>\n<\/li>\n<\/ol>\n

    This Court, after considering the long period, during which the ‘BURGER KING’ mark and its variations had been used for fast foods specially for Burgers, opined that the said mark had achieved the status of a ‘well-known mark’. Accordingly, this Court declared ‘BURGER KING’ as a ‘well-known’ mark.<\/p>\n

    [Burger King Company LLC v. Virendra Kumar Gupta, 2023 SCC OnLine Del 7735<\/a>, decided on 29-11-2023<\/span>]<\/p>\n

    *Judgment authored by: Justice Prathiba M. Singh<\/span><\/strong><\/p>\n\n

    Advocates who appeared in this case :<\/p>\n

    For the Plaintiff: Raunaq Kamath, Aditya Gupta, Mukul Kochhar, Rahul Bajaj, Advocates<\/p>\n

    For the Defendants: Harish Vaidyanathan Shankar, CGSC; Shailen Bhatia, Raghav Bhalla, Srish Kumar Mishra, Alexander Mathai Paikaday, Krishnan V., Advocates<\/p>\n

    Buy Trade Marks Act, 1999   HERE<\/a><\/h3>\n

    \"trade<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    “Defendants are free to use trade mark “BURGER EMPEROR”\/and other “BURGER EMPEROR”\/ formative marks and logo\/device \"\"<\/a>.”<\/p>\n","protected":false},"author":1,"featured_media":303940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[31886,2543,59531,53200],"class_list":["post-309087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-burger-king","tag-Delhi_High_Court","tag-mark","tag-well-known"],"yoast_head":"\nDelhi HC declares 'BURGER KING' as a well-known trade mark | SCC Blog<\/title>\n<meta name=\"description\" content=\"Delhi High Court declared 'BURGER KING' as well-known mark after considering the long period during which the mark was used for fast foods specially for Burgers.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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High Court restrains fraudulent websites from using \u2018Burger King\u2019 mark under the garb of issuing franchise","author":"Simranjeet","date":"September 21, 2023","format":false,"excerpt":"\u201cThe Court recognises the need to take stringent action as the application reveals that there is misuse of the domain names and the two logos - Crescent Logo Design and Hamburger Refresh Design Logo.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, 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Singh, J. granted injunction in favour of the plaintiff restraining the defendant from using the mark BURGER KING. The plaintiff, Burger King Corporation, was the registered owner of the mark BURGER KING and its logo. 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LLC against a family restaurant","author":"Simranjeet","date":"April 26, 2023","format":false,"excerpt":"In a rectification petition filed by Burger King Co. LLC against a family restaurant, the Delhi High Court stayed the operation of the mark \u2018BURGER KING\u2019 in Class 43 as it was identical to the well-known mark \u2018BURGER KING\u2019 and was likely to deceive public and create confusion.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":324200,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/06\/12\/delhi-high-court-grants-interim-injunction-to-dominos-selling-pizzas-burger-scctimes\/","url_meta":{"origin":309087,"position":4},"title":"[Domino\u2019s v. Donito\u2019s] Delhi HC grants interim injunction to Dominos IP Holder for its mark Domino\u2019s in relation to pizzas and burgers","author":"Editor","date":"June 12, 2024","format":false,"excerpt":"The Court was satisfied that plaintiff 1 \u2014 Domino's IP Holder LLC had made out a prima facie case for grant of an ex-parte ad interim injunction, as they were likely to suffer irreparable harm in case the injunction was not granted.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"interim injunction to Dominos","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/06\/interim-injunction-to-Dominos.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/06\/interim-injunction-to-Dominos.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/06\/interim-injunction-to-Dominos.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/06\/interim-injunction-to-Dominos.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":364536,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/10\/23\/del-hc-grants-interim-relief-to-wow-momo-in-trade-mark-case\/","url_meta":{"origin":309087,"position":5},"title":"Delhi High Court grants relief to WOW! MOMOS; restrains use of mark WOW BURGER","author":"Editor","date":"October 23, 2025","format":false,"excerpt":"\u201cThe dominant feature of the marks WOW MOMO and WOW BURGER is clearly the prefix \u2018WOW\u2019, as the suffix in each mark merely refers to the food item in respect of which the mark is being used. The dominant feature of the two marks, i.e. WOW, is identical.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"WOW! 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