{"id":307579,"date":"2023-11-22T10:00:34","date_gmt":"2023-11-22T04:30:34","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=307579"},"modified":"2023-11-24T12:23:01","modified_gmt":"2023-11-24T06:53:01","slug":"dhc-acko-general-insurance-social-media-listings-humanity-mural-start-india-foundation-legal-news","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2023\/11\/22\/dhc-acko-general-insurance-social-media-listings-humanity-mural-start-india-foundation-legal-news\/","title":{"rendered":"Delhi High Court directs Acko General Insurance to take down social media listings displaying \u2018Humanity\u2019 mural of St+Art India Foundation"},"content":{"rendered":"<div style=\"text-align: justify; line-height: 150%;\">\n<p style=\"margin-bottom: 3%;\"><span style=\"font-weight: bold;\">Delhi High Court:<\/span> Plaintiff 1, St+Art India Foundation, and Plaintiff 2, Paola Delfin Gaytan had filed the present suit against defendant, Acko General Insurance objecting to defendant&#8217;s use of one of plaintiffs&#8217; artistic works titled &#8216;Humanity&#8217; in its advertisements. <span style=\"font-weight: bold;\">Prathiba M. Singh, J.<\/span>*, opined that since defendant had agreed to take down the Instagram posts and any other online postings of the mural, thus directed defendant to take down the said listings within 72 hours from the date of this order.<\/p>\n<p style=\"font-weight: bold;\">Background<\/p>\n<p style=\"margin-bottom: 3%;\">Plaintiffs were involved in urban regeneration by incorporating artistic works to make urban cities and spaces more interesting and artistic. Plaintiffs claimed that their name <span style=\"font-style: italic;\">&#8216;St+Art&#8217;<\/span> suggested that they play an instrumental role in embedding artistic elements in the streets of Indian urban centres, especially, in metropolitan cities such as Delhi, Mumbai, Hyderabad, and Bengaluru. Plaintiffs submitted that they aimed to make public spaces more vibrant and interactive and some of the urban regeneration activities undertaken by plaintiffs included projects like Lodhi Public Art District in Delhi, Swachh Bharat Mural, projects in Bengaluru, Delhi Urban Shelter Board Project etc. Plaintiffs also claimed to have created India&#8217;s largest mural on the MTNL building in Mumbai, known as &#8216;Dadasaheb Phalke&#8217;, and Gandhi Ji&#8217;s tallest mural on the Delhi Police Headquarters in New Delhi. Plaintiff 2, a Mexican painter, and muralist had been engaged in various artistic and social activities and she claimed to have drawn murals in Belgium, St. Petersburg, Florida, Finland, New Delhi, and Chennai.<\/p>\n<p style=\"\">The subject matter of the present suit was a mural titled <span style=\"font-style: italic;\">&#8216;Humanity&#8217;<\/span> and the said artwork was created by Plaintiff 2 in collaboration with Plaintiff 1, under an Artist Agreement dated 03-10-2022. Under the said Agreement, plaintiffs jointly owned the copyright and all related IP rights of the Works of Art created during the projects taken up by plaintiffs. It was submitted that the said Agreement included the artwork titled <span style=\"font-style: italic;\">&#8216;Humanity&#8217;<\/span>, for which admittedly no rights had been licensed to any third parties and Plaintiff 1 had the right to take actions to protect against any infringement of copyright subsisting in the works created, while Plaintiff 2 was obligated to render assistance.<\/p>\n<p style=\"margin-bottom: 3%; text-align: center;\"><a href=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/11\/10_Simran-humanity-mural-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/11\/10_Simran-humanity-mural-1.jpg\" alt=\"\" width=\"334\" height=\"163\"\/><\/a><\/p>\n<p style=\"margin-bottom: 3%;\">Plaintiffs asserted two main rights regarding the artwork titled <span style=\"font-style: italic;\">&#8216;Humanity&#8217;<\/span>. Firstly, they claimed copyright of the artistic work under Section <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0001532709\" target=\"_blank\" rel=\"noopener\">2(c)(i)<\/a> and Section <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0001532701\" target=\"_blank\" rel=\"noopener\">13(1)(a)<\/a> of the <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0002747171\" target=\"_blank\" rel=\"noopener\">Copyright Act, 1957<\/a> (&#8216;Act&#8217;) and secondly, Plaintiff 2 asserted moral rights over the work, as recognised in Section <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0001532770\" target=\"_blank\" rel=\"noopener\">57<\/a> of the <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0002747171\" target=\"_blank\" rel=\"noopener\">Act<\/a>.<\/p>\n<p style=\"margin-bottom: 3%;\">Defendant was a subsidiary of Acko Technology and Services (P) Ltd., collectively referred to as the &#8216;Acko Group&#8217; which was an insurance technology start-up that developed and licensed technology products specifically for the insurance sector. Plaintiffs alleged that the said artwork was created in collaboration with the Mumbai Port Authority vide Memorandum of Understanding dated 09-06-2022 and plaintiffs were the holder of the copyright in the said mural. In February 2023, defendant had published a hoarding as part of its advertisement campaign <span style=\"font-style: italic;\">&#8216;Welcome Change&#8217;<\/span>, in which defendant had reproduced the entire mural for commercial benefit.<\/p>\n<p style=\"margin-bottom: 3%;\">On 14-02-2023 and 03-03-2023, plaintiffs issued a legal notice calling upon defendant to remove the said hoarding and to take down the related Instagram posts and other online media posts. Defendant vide letter dated 03-04-2023 replied claiming that the act of defendant was exempt from infringement in view of Section <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0001532762\" target=\"_blank\" rel=\"noopener\">52(i)(t)<\/a> and <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0001532762\" target=\"_blank\" rel=\"noopener\">52(i)(u)<\/a> of the <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0002747171\" target=\"_blank\" rel=\"noopener\">Act<\/a>.<\/p>\n<p style=\"font-weight: bold;\">Analysis, Law, and Decision<\/p>\n<p style=\"margin-bottom: 3%;\">The Court opined that the hoarding incorporating the said mural would reveal that it was clearly an advertisement. The Court noted that defendant had confirmed its removal, but it continued to remain on online platforms, but defendant was willing to take down any related social media listings, including on Instagram, Facebook, etc.<\/p>\n<p style=\"margin-bottom: 3%;\">The issue for consideration before the Court was <span style=\"font-style: italic;\">&#8220;whether defendant&#8217;s conduct would constitute fair dealing or not under the provisions of the Act?&#8221;<\/span>. The Court opined that there was no doubt that the advertisement of defendant reproduced the mural and there could not have been a presumption that the same was a public domain work that could be used in the manner as defendant had done as the same was not for a mere public messaging but for an advertisement, though with a social cause.<\/p>\n<p style=\"margin-bottom: 3%;\">The Court further opined that since defendant had agreed to take down the Instagram posts and any other online postings of the mural, thus directed defendant to take down the said listings within 72 hours from the date of this order. The Court further directed that the URLs displaying the said mural on defendant&#8217;s posts, if any, might also be communicated to defendant by plaintiffs.<\/p>\n<p style=\"margin-bottom: 3%;\">The matter would next be listed on 02-02-2024.<\/p>\n<p style=\"margin-bottom: 3%;\">[<span style=\"font-weight: bold; color: #632423;\">St+ Art India Foundation v. Acko General Insurance, <a href=\"http:\/\/www.scconline.com\/DocumentLink\/t6fgyXKx\" target=\"_blank\" rel=\"noopener\">2023 SCC OnLine Del 7277<\/a>, Order dated 10-11-2023<\/span>]<\/p>\n<hr\/>\n<p>Advocates who appeared in this case :<\/p>\n<p style=\"margin-left: 18pt;\">For the Plaintiffs: Pravin Anand, Dhruv Anand, Udita Patro, Sampurnaa Sanyal, Nimrat Singh, Advocates<\/p>\n<p style=\"margin-left: 18pt;\">For the Defendant: Peeyoosh Kalra, V. Mohini, Aarti Aggarwal, Advocates<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"font-style: italic;\">&#8220;The hoarding incorporating the mural would reveal that it is clearly an advertisement and that defendant&#8217;s advertisement reproduced plaintiff&#8217;s mural titled &#8216;Humanity&#8217;.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":303940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[62902,9461,2543,62900,62901,62903,62904,62899],"class_list":["post-307579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-acko-general-insurance","tag-copyright-act","tag-Delhi_High_Court","tag-humanity","tag-mural","tag-social-media-listings","tag-start-india-foundation","tag-take-down"],"yoast_head":"<!-- This site is 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Haveli\u2019 advertisements\/listings","author":"Editor","date":"September 5, 2025","format":false,"excerpt":"\u201cThe defendant has affixed the plaintiff\u2019s trade mark HAVELI with another word i.e., \u2018PUNJABI\u2019 and the word \u2018PUNJABI\u2019 has been incorporated in such a small font, that it remains insignificant to the eyes of the viewers misleading the customers into believing that the defendant\u2019s restaurant is associated with the plaintiff.\u201d","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Haveli restaurants trade mark","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/09\/Haveli-restaurants-trade-mark.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/09\/Haveli-restaurants-trade-mark.webp?resize=350%2C200&ssl=1 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Additionally, Rs. 5 lakhs were awarded as damages.","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-472.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-472.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-472.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-472.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":324133,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/06\/11\/delhi-high-court-restrains-baap-ki-adalat-for-infringement-rajat-sharma-aap-ki-adalat-show-legal-news\/","url_meta":{"origin":307579,"position":3},"title":"Delhi High Court restrains \u2018Baap Ki Adalat\u2019 for infringing Rajat Sharma\u2019s popular show \u2018Aap Ki Adalat\u2019 marks","author":"Arunima","date":"June 11, 2024","format":false,"excerpt":"Independent News Service Private Limited was incorporated in the year 1997 by its Chairman and Editor-in-Chief, Rajat Sharma and got the permission from the Ministry of Information and Broadcasting, Government to uplink its 24 hours Hindi News channel called INDIA TV.","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Aap Ki Adalat","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/06\/Aap-Ki-Adalat.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/06\/Aap-Ki-Adalat.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/06\/Aap-Ki-Adalat.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/06\/Aap-Ki-Adalat.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":305709,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/26\/dhc-restrains-grey-mantra-solutions-from-manufacturing-tea-products-in-trade-dress-identical-to-chaayos-legal-news\/","url_meta":{"origin":307579,"position":4},"title":"\u2018Listings play crucial role in online marketing, sales\u2019; Delhi High Court restrains Grey Mantra Solutions from manufacturing tea products in trade dress identical to \u2018Chaayos\u2019","author":"Simranjeet","date":"October 26, 2023","format":false,"excerpt":"\u201cListings play a crucial role in online marketing and sales. Copying of listings also indicates that defendant is trying to pass off its products as that of plaintiff, in view of the point-of-sale confusion that becomes clearly possible.\u201d","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":277602,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/11\/16\/delhi-high-court-directs-amazon-to-take-down-pakistani-rooh-afza-from-its-website-grants-permanent-injunction-to-the-hamdard-group\/","url_meta":{"origin":307579,"position":5},"title":"Delhi High Court directs Amazon to take down Pakistani Rooh Afza from its website; grants permanent injunction to the Hamdard Group","author":"Editor","date":"November 16, 2022","format":false,"excerpt":"\u00a0 \u00a0 Delhi High Court: While deciding a case related to the product and mark \u2018ROOH AFZA\u2019, the Single Judge Bench of Prathiba M. 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