{"id":303489,"date":"2023-10-04T14:30:44","date_gmt":"2023-10-04T09:00:44","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=303489"},"modified":"2023-10-04T14:29:02","modified_gmt":"2023-10-04T08:59:02","slug":"khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/","title":{"rendered":"Khaitan &amp; Co represents Emami Limited in its strategic investment in Axiom Ayurveda Private Limited"},"content":{"rendered":"<div style=\"text-align: justify; line-height: 150%;\">\n<p style=\"margin-bottom: 3%; text-align: center; font-weight: bold; font-size: 14.0pt;\">DEAL DETAILS<\/p>\n<table style=\"border-bottom-style: none; border-left-style: none; border-right-style: none; border-collapse: collapse; border-top-style: none; margin-left: 0.16mm; margin-right: auto; table-layout: auto; width: 197.67mm;\">\n<colgroup>\n<col width=\"747\"\/>\n<\/colgroup>\n<tbody>\n<tr>\n<td valign=\"top\" colspan=\"1\" style=\"background-color: #d3d3d3; border-bottom-width: 0.85pt; border-bottom-style: solid; border-bottom-color: #000000; border-left-width: 0.85pt; border-left-style: solid; border-left-color: #000000; border-right-width: 0.85pt; border-right-style: solid; border-right-color: #000000; border-top-width: 0.85pt; border-top-style: solid; border-top-color: #000000; padding-bottom: 0.69mm; padding-left: 0.69mm; padding-right: 0.69mm; padding-top: 0.69mm; vertical-align: top; width: 197.67mm; margin-bottom: 2%;\">\n<p style=\"font-weight: bold;\">Emami Limited | Strategic investment in Axiom Ayurveda Private Limited<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"margin-bottom: 3%;\">Khaitan &amp; Co represented Emami Limited in its strategic investment in Axiom Ayurveda Private Limited and its associate companies (Axiom) for an equity stake of 26% through secondary purchase from the promoter and subscription to equity shares. Through this strategic investment, Emami announced its foray into juice category. Axiom markets beverage products under the brand name &#8220;AloFrut&#8221;.<\/p>\n<p style=\"margin-bottom: 3%;\">The core team consisted of Kumar Surbhi Kejriwal (Partner), Kartikeya Prakash (Partner), Vedika Bhandari (Senior Associate), Dipshikha Dhar (Associate), Nikhil Singh (Associate) with assistance from Aman Dwivedi (Principal Associate) on certain aspects of the transaction and assistance on Banking and Finance from: Siddharth Srivastava (Partner), Henna Vadhera (Principal Associate), Yash Patel (Associate)<\/p>\n<p style=\"margin-bottom: 3%;\">Khaitan &amp; Co. drafted the consolidated investment agreement which included the mechanism for share subscription for the primary shares, share purchase from promoter and the shareholders&#8217; and governance related rights along with the employment agreement of the promoter.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>DEAL DETAILS Emami Limited | Strategic investment in Axiom Ayurveda Private Limited Khaitan &amp; Co represented Emami Limited in its strategic investment <\/p>\n","protected":false},"author":8808,"featured_media":303503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45282,2],"tags":[61562,50442,61561,6791],"class_list":["post-303489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-law-firms-news","category-news","tag-axiom-ayurveda-private-limited","tag-deal-details","tag-emami-limited","tag-khaitan-co"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Khaitan &amp; Co represents Emami Limited in its strategic investment in Axiom Ayurveda Private Limited | SCC Times<\/title>\n<meta name=\"description\" content=\"Khaitan &amp; Co represented Emami Limited in its strategic investment in Axiom Ayurveda Private Limited and its associate companies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Khaitan &amp; Co represents Emami Limited in its strategic investment in Axiom Ayurveda Private Limited\" \/>\n<meta property=\"og:description\" content=\"Khaitan &amp; Co represented Emami Limited in its strategic investment in Axiom Ayurveda Private Limited and its associate companies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/\" \/>\n<meta property=\"og:site_name\" content=\"SCC Times\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scc.online\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-04T09:00:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/Axiom-Ayurveda-Private-Limited.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"886\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bhumika Indulia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Khaitan &amp; Co represents Emami Limited in its strategic investment in Axiom Ayurveda Private Limited\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bhumika Indulia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2023\\\/10\\\/04\\\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2023\\\/10\\\/04\\\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\\\/\"},\"author\":{\"name\":\"Bhumika Indulia\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/919ec47cc1b871b362af05740398033a\"},\"headline\":\"Khaitan &amp; 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