{"id":303489,"date":"2023-10-04T14:30:44","date_gmt":"2023-10-04T09:00:44","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=303489"},"modified":"2023-10-04T14:29:02","modified_gmt":"2023-10-04T08:59:02","slug":"khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/","title":{"rendered":"Khaitan &amp; Co represents Emami Limited in its strategic investment in Axiom Ayurveda Private Limited"},"content":{"rendered":"<div style=\"text-align: justify; line-height: 150%;\">\n<p style=\"margin-bottom: 3%; text-align: center; font-weight: bold; font-size: 14.0pt;\">DEAL DETAILS<\/p>\n<table style=\"border-bottom-style: none; border-left-style: none; border-right-style: none; border-collapse: collapse; border-top-style: none; margin-left: 0.16mm; margin-right: auto; table-layout: auto; width: 197.67mm;\">\n<colgroup>\n<col width=\"747\"\/>\n<\/colgroup>\n<tbody>\n<tr>\n<td valign=\"top\" colspan=\"1\" style=\"background-color: #d3d3d3; border-bottom-width: 0.85pt; border-bottom-style: solid; border-bottom-color: #000000; border-left-width: 0.85pt; border-left-style: solid; border-left-color: #000000; border-right-width: 0.85pt; border-right-style: solid; border-right-color: #000000; border-top-width: 0.85pt; border-top-style: solid; border-top-color: #000000; padding-bottom: 0.69mm; padding-left: 0.69mm; padding-right: 0.69mm; padding-top: 0.69mm; vertical-align: top; width: 197.67mm; margin-bottom: 2%;\">\n<p style=\"font-weight: bold;\">Emami Limited | Strategic investment in Axiom Ayurveda Private Limited<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"margin-bottom: 3%;\">Khaitan &amp; Co represented Emami Limited in its strategic investment in Axiom Ayurveda Private Limited and its associate companies (Axiom) for an equity stake of 26% through secondary purchase from the promoter and subscription to equity shares. Through this strategic investment, Emami announced its foray into juice category. Axiom markets beverage products under the brand name &#8220;AloFrut&#8221;.<\/p>\n<p style=\"margin-bottom: 3%;\">The core team consisted of Kumar Surbhi Kejriwal (Partner), Kartikeya Prakash (Partner), Vedika Bhandari (Senior Associate), Dipshikha Dhar (Associate), Nikhil Singh (Associate) with assistance from Aman Dwivedi (Principal Associate) on certain aspects of the transaction and assistance on Banking and Finance from: Siddharth Srivastava (Partner), Henna Vadhera (Principal Associate), Yash Patel (Associate)<\/p>\n<p style=\"margin-bottom: 3%;\">Khaitan &amp; Co. drafted the consolidated investment agreement which included the mechanism for share subscription for the primary shares, share purchase from promoter and the shareholders&#8217; and governance related rights along with the employment agreement of the promoter.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>DEAL DETAILS Emami Limited | Strategic investment in Axiom Ayurveda Private Limited Khaitan &amp; Co represented Emami Limited in its strategic investment <\/p>\n","protected":false},"author":8808,"featured_media":303503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45282,2],"tags":[61562,50442,61561,6791],"class_list":["post-303489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-law-firms-news","category-news","tag-axiom-ayurveda-private-limited","tag-deal-details","tag-emami-limited","tag-khaitan-co"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Khaitan &amp; Co represents Emami Limited in its strategic investment in Axiom Ayurveda Private Limited | SCC Times<\/title>\n<meta name=\"description\" content=\"Khaitan &amp; Co represented Emami Limited in its strategic investment in Axiom Ayurveda Private Limited and its associate companies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Khaitan &amp; Co represents Emami Limited in its strategic investment in Axiom Ayurveda Private Limited\" \/>\n<meta property=\"og:description\" content=\"Khaitan &amp; Co represented Emami Limited in its strategic investment in Axiom Ayurveda Private Limited and its associate companies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/\" \/>\n<meta property=\"og:site_name\" content=\"SCC Times\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scc.online\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-04T09:00:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/Axiom-Ayurveda-Private-Limited.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"886\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bhumika Indulia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Khaitan &amp; Co represents Emami Limited in its strategic investment in Axiom Ayurveda Private Limited\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bhumika Indulia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/\",\"url\":\"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/\",\"name\":\"Khaitan &amp; Co represents Emami Limited in its strategic investment in Axiom Ayurveda Private Limited | SCC Times\",\"isPartOf\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/Axiom-Ayurveda-Private-Limited.webp\",\"datePublished\":\"2023-10-04T09:00:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/919ec47cc1b871b362af05740398033a\"},\"description\":\"Khaitan & Co represented Emami Limited in its strategic investment in Axiom Ayurveda Private Limited and its associate companies\",\"breadcrumb\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/#primaryimage\",\"url\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/Axiom-Ayurveda-Private-Limited.webp\",\"contentUrl\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/Axiom-Ayurveda-Private-Limited.webp\",\"width\":886,\"height\":590,\"caption\":\"Axiom Ayurveda Private Limited\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2023\/10\/04\/khaitan-co-represents-emami-limited-in-its-strategic-investment-in-axiom-ayurveda-private-limited\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.scconline.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Khaitan &amp; 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Co represents Emami Limited in its strategic investment in Axiom Ayurveda Private Limited"}]},{"@type":"WebSite","@id":"https:\/\/www.scconline.com\/blog\/#website","url":"https:\/\/www.scconline.com\/blog\/","name":"SCC Times","description":"Bringing you the Best Analytical Legal News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scconline.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/919ec47cc1b871b362af05740398033a","name":"Bhumika Indulia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2021\/04\/Me-150x150.jpg","contentUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2021\/04\/Me-150x150.jpg","caption":"Bhumika Indulia"},"url":"https:\/\/www.scconline.com\/blog\/post\/author\/editor_1\/"}]}},"jetpack_featured_media_url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/Axiom-Ayurveda-Private-Limited.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":322723,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/05\/22\/khaitan-co-advises-sidbi-venture-capital-limited-sidbi\/","url_meta":{"origin":303489,"position":0},"title":"Khaitan &amp; Co advises SIDBI Venture Capital Limited (SIDBI), in relation to its investment in OTPLess Solutions Private Limited as a lead investor in the Pre-Series A funding round","author":"Bhumika Indulia","date":"May 22, 2024","format":false,"excerpt":"DEAL DETAILS SIDBI Venture Capital Limited | Investment in Transformative Learning Solutions Private Limited Khaitan & Co advised SIDBI Venture Capital Limited (SIDBI) in its investment in Transformative Learning Solutions Private Limited (The Ayurveda Experience), pursuant to the Series C funding round of approximately USD 27 million led by Jungle\u2026","rel":"","context":"In &quot;Law Firms News&quot;","block_context":{"text":"Law Firms News","link":"https:\/\/www.scconline.com\/blog\/post\/category\/news\/law-firms-news\/"},"img":{"alt_text":"SIDBI Venture Capital Limited","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/05\/SIDBI-Venture-Capital-Limited.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/05\/SIDBI-Venture-Capital-Limited.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/05\/SIDBI-Venture-Capital-Limited.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/05\/SIDBI-Venture-Capital-Limited.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":231871,"url":"https:\/\/www.scconline.com\/blog\/post\/2020\/07\/07\/glow-handsome-hul-v-emami-trademark-suit-bom-hc-emami-cannot-initiate-any-legal-proceedings-without-giving-7-days-prior-notice-to-hul\/","url_meta":{"origin":303489,"position":1},"title":"[Glow &#038; Handsome] HUL v. Emami | Trademark Suit | Bom HC | Emami cannot initiate any legal proceedings without giving 7 days prior notice to HUL","author":"Bhumika Indulia","date":"July 7, 2020","format":false,"excerpt":"Bombay High Court:\u00a0B.P. Colabawalla, J., granted interim relief in a matter between HUL and Emami over the use of \"Glow & Handsome\" and held that Emami before initiating any legal proceedings shall give 7 days prior notice to Hindustan Unilever Limited. Present suit was filed under Section 142 of the\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":232365,"url":"https:\/\/www.scconline.com\/blog\/post\/2020\/07\/17\/glow-handsome-trademark-suit-bom-hc-dismisses-emamis-appeal-against-single-judges-ad-interim-order\/","url_meta":{"origin":303489,"position":2},"title":"[Glow &#038; Handsome] | Trademark Suit | Bom HC dismisses Emami&#8217;s appeal against Single Judge&#8217;s ad-interim order","author":"Bhumika Indulia","date":"July 17, 2020","format":false,"excerpt":"Bombay High Court:\u00a0A Division Bench of R.D. Dhanuka and V.G. Bisht, JJ., dismissed \"Emami's\" appeal against the ad-interim order passed by the Single Judge Bench of this Court on 6-07-2020, wherein the following was held, Emami before initiating any legal proceedings shall give 7 days prior notice to Hindustan Unilever\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":300899,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/09\/06\/khaitan-co-advises-house-of-kieraya-pvt-ltd-strategic-acquisition-of-35-stake-by-sheela-foam-ltd\/","url_meta":{"origin":303489,"position":3},"title":"Khaitan &amp; Co. advises House of Kieraya Pvt. Ltd. in relation to Strategic acquisition of 35% stake by Sheela Foam Ltd. in House of Kieraya Pvt. Ltd.","author":"Bhumika Indulia","date":"September 6, 2023","format":false,"excerpt":"The core team consisted of Kumar Kartikeya Prakash (Partner), Rohan Shrivastava (Principal Associate), Sivananda Pingali (Senior Associate), Tanvi Tekriwal (Senior Associate)","rel":"","context":"In &quot;Law Firms News&quot;","block_context":{"text":"Law Firms News","link":"https:\/\/www.scconline.com\/blog\/post\/category\/news\/law-firms-news\/"},"img":{"alt_text":"Khaitan & Co.","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/09\/sheela.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/09\/sheela.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/09\/sheela.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/09\/sheela.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":326491,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/07\/13\/khaitan-co-advises-capital-2b-fund-i-in-relation-to-its-investment-in-matter-motor-works-private-limited\/","url_meta":{"origin":303489,"position":4},"title":"Khaitan &amp; Co. advises Capital 2B Fund I in relation to its investment in Matter Motor Works Private Limited.","author":"Bhumika Indulia","date":"July 13, 2024","format":false,"excerpt":"DEAL DETAILS Capital 2B Fund 1 | Investment in Matter Motor Works Private Limited Khaitan & Co. advises Capital 2B Fund I in relation to its investment in Matter Motor Works Private Limited. The core team consisted of Sanchit Agarwal (Partner), Pulkit Chaturvedi (Principal Associate) and Prerna Kapur (Senior Associate).","rel":"","context":"In &quot;Law Firms News&quot;","block_context":{"text":"Law Firms News","link":"https:\/\/www.scconline.com\/blog\/post\/category\/news\/law-firms-news\/"},"img":{"alt_text":"Capital 2B Fund","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/07\/Capital-2B-Fund.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/07\/Capital-2B-Fund.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/07\/Capital-2B-Fund.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/07\/Capital-2B-Fund.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":234269,"url":"https:\/\/www.scconline.com\/blog\/post\/2020\/08\/20\/trademark-suit-bom-hc-emami-restrained-from-use-of-trademark-glow-hul-prima-facie-prior-adopter-of-the-trademark\/","url_meta":{"origin":303489,"position":5},"title":"[Trademark Suit] Bom HC | Emami restrained from use of trademark &#8220;Glow &#038; Handsome&#8221;; HUL prima facie prior adopter of the trademark","author":"Bhumika Indulia","date":"August 20, 2020","format":false,"excerpt":"Bombay High Court:\u00a0S.C. Gupte, J., granted an interim injunction to Hindustan Unilever Limited while restraining \"Emami\" from the use of trademark \"Glow & Handsome\" till the final disposal of hearing. Hindustan Unilever Limited by the present interim application claimed to be a proprietor and prior user of the mark \"Glow\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/303489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/8808"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=303489"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/303489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/303503"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=303489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=303489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=303489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}