{"id":302179,"date":"2023-09-22T17:00:28","date_gmt":"2023-09-22T11:30:28","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=302179"},"modified":"2023-09-27T13:27:22","modified_gmt":"2023-09-27T07:57:22","slug":"permanent-injunction-granted-to-imperial-blue-for-label-packaging-delhi-hc-legal-news","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2023\/09\/22\/permanent-injunction-granted-to-imperial-blue-for-label-packaging-delhi-hc-legal-news\/","title":{"rendered":"Delhi High Court grants permanent injunction to Pernod Ricard India for its packaging\/label\/get-up under the mark \u2018Imperial Blue\u2019"},"content":{"rendered":"
\n

Delhi High Court:<\/span> In a case wherein the plaintiff, Pernod Ricard India (P) Ltd, filed a suit seeking permanent injunction against the defendants for its product ‘Imperial Blue’ whiskey, Prathiba M. Singh, J.*<\/span>, granted permanent injunction, thereby restraining the defendants from manufacturing, selling, offering for sale, advertising or in any other manner using the impugned ‘Imperial VAT No. 1′ product label, packaging, get up and trade dress, including the shape of the bottle or any other packaging or label which was deceptive, or imitative of the plaintiff’s packaging\/label\/get up under the mark ‘Imperial Blue’.<\/p>\n

Background<\/p>\n

In the present case, Defendant 3, Galestorm Distillery (P) Ltd. was engaged in the bottling and blending of Indian Made Foreign Liquor such as Whisky. Defendant 3 was approached by Defendants 1 and 2, namely, Gagan Wine Trade and Financiers Ltd.; and Green Valley Town Planners (P) Ltd respectively, to manufacture and blend goods being whisky under the trade mark\/label ‘Imperial VAT No. 1’.<\/p>\n

The plaintiff’s suit related to the packaging, label, and the overall get-up of the plaintiff’s product labelled ‘Imperial Blue’ whiskey. The plaintiff submitted that it had trade mark registrations for the mark ‘Imperial Blue’; the label; the three-dimensional bottle; the packaging and had rights in respect of various other elements constituting the distinctive packaging of the plaintiff. The grievance of the plaintiff was that the defendants who were selling ‘Imperial VAT No. 1’ whiskey, had imitated the entire label, get-up, font size, manner of writing, colour combination and placement of elements including the shape of the bottles.<\/p>\n

Comparison of plaintiff’s and defendant’s product:<\/p>\n\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n
\n

\n<\/td>\n

\n

Plaintiff’s ‘Imperial Blue’<\/p>\n<\/td>\n

\n

Defendants’ ‘Imperial VAT No. 1’<\/p>\n<\/td>\n<\/tr>\n

\n

Trade mark<\/p>\n<\/td>\n

\n

\"\"<\/a><\/p>\n<\/td>\n

\n

\"\"<\/a><\/p>\n<\/td>\n<\/tr>\n

\n

Mono-carton<\/p>\n<\/td>\n

\n

\"\"<\/a><\/p>\n<\/td>\n

\n

\"\"<\/a><\/p>\n<\/td>\n<\/tr>\n

\n

Bottles<\/p>\n<\/td>\n

\n

\"\"<\/a><\/p>\n<\/td>\n

\n

\"\"<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The plaintiff submitted that the following features were imitative in nature-<\/p>\n

    \n
  1. \n

    The overall colour combination, comprising predominantly of a blue label, brands written in white colour, borders and textual material in golden colour;<\/p>\n<\/li>\n

  2. \n

    The identical manner of writing the brands with “Imperial” written in an arched-manner, and the remaining portion of the brand written below it;<\/p>\n<\/li>\n

  3. \n

    The insignia with the crest device placed on top of the label in golden colour, right above the depiction of the trade mark.<\/p>\n<\/li>\n<\/ol>\n

    The plaintiff claimed that it had the rights for the mark ‘Imperial Blue’, and various elements forming the part of the whole product including the label, packaging, colour combination, get up, various depicted on the said product. It was alleged that the defendants had deliberately imitated the distinctive elements of the plaintiff’s packaging and products, and hence an injunction was sought in the suit along with the damages and other relief.<\/p>\n

    Analysis, Law, and Decision<\/p>\n

    The Court noted that the defendants had agreed to modify the packaging, the colour and the other writing styles, fonts, etc and the proposed label, carton, colour scheme, packaging and shape of bottle was acceptable to the plaintiff. As far as the already manufactured stock was concerned, the Court permitted the defendants to dispose the 2806 bottles of manufactured\/packed whiskey, within three months by either destroying or recycling and thereafter giving confirmation of the same to the plaintiff. The Court directed the defendants to not use the manufactured stock of packaging or labels bearing the mark ‘Imperial VAT No.1’ under the impugned packaging, which were infringing in nature. Further, the defendants agreed to use the coat of arms \"\"<\/a>, that was used earlier, without the words ‘Green Valley’. Thus, the Court held that the defendants shall not manufacture any fresh stock carrying the impugned cartons\/labels and packaging.<\/p>\n

    The Court granted permanent injunction, thereby restraining the defendants, their directors, distributors, retailers, assigns etc., or any one acting for or on their behalf, from manufacturing, selling, offering for sale, advertising or in any other manner using the impugned ‘Imperial VAT No.1′ product label, packaging, get up and trade dress, including the shape of the bottle or any other packaging or label which was deceptive, or imitative of the plaintiff’s packaging\/label\/get up under the mark ‘Imperial Blue’. The Court allowed the defendants to use the mark ‘Imperial Vat No.1’ as their trade mark for any fresh manufacture under the label\/get-up\/trade dress. The Court further allowed the defendants to use the proposed packaging\/label\/get up along with the emblem\/coat of arms without the mark\/name ‘Green Valley’.<\/p>\n

    [Pernod Ricard India (P) Ltd. v. Gagan Wine Trade and Financiers Ltd., 2023 SCC OnLine Del 5711<\/a>, decided on 13-09-2023<\/span>]<\/p>\n

    *Judgement authored by – Justice Prathiba M. Singh<\/span><\/strong><\/p>\n\n

    Advocates who appeared in this case :<\/p>\n

    For the Petitioner: Mr. Hemant Singh, Mr. Sambhav Jain, Mr. Anuraj Tirthankar, Mr. Akhil Saxena, Advocates<\/p>\n

    For the Respondents: Mr. Shailen Bhatia, Ms. Ekta Nayyar Saini, Mr. Arnav Chatterjee, Mr. Nakul Mehta, Advocates<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    “The defendants are allowed to use the mark ‘Imperial Vat No.1’ as their trade mark for any fresh manufacture, along with the proposed packaging\/label\/get up and with the emblem\/coat of arms, without the mark\/name ‘Green Valley’.”<\/p>\n","protected":false},"author":1,"featured_media":293503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[2543,61288,61286,61285,46074,31792,34707,61287,59047,46073,30611],"class_list":["post-302179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-Delhi_High_Court","tag-get-up","tag-imperial-blue","tag-imperial-vat-no-1","tag-label","tag-manufacture","tag-packaging","tag-pernod-ricard-india","tag-trad-mark","tag-trade-dress","tag-whiskey"],"yoast_head":"\nDelhi HC grants permanent injunction to Pernod Ricard India for 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High Court injuncts Royal Champ from using Royal Stag\/ Seagram marks; Similar label also amounts to copyright infringement; Directs Rs 20 lakh as damages","author":"Editor","date":"August 24, 2022","format":false,"excerpt":"Delhi High Court: In a case where permanent injunction was sought against use of Royal Champs, a Gwalior Distilleries Private Limited product (\u2018defendants'), selling whiskeys under a deceptively similar name and label design and using the goodwill of Royal Stag, a Seagram India Private Limited product (plaintiffs), Navin Chawla, J.\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High 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trade mark infringement case","author":"Simranjeet","date":"August 22, 2025","format":false,"excerpt":"The products in the present case are premium and ultra-premium whiskies, targeted at a discerning consumer base, that are likely to exercise greater care in their purchase decisions. The distinct trade dress and packaging reduce any likelihood of confusion.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Blenders Pride trade mark","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/08\/blog-49-1.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/08\/blog-49-1.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/08\/blog-49-1.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2025\/08\/blog-49-1.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":306227,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/11\/03\/indian-stag-deceptively-similar-to-pernod-ricard-indias-royal-stag-dhc-legal-news\/","url_meta":{"origin":302179,"position":2},"title":"\u2018INDIAN STAG\u2019 deceptively similar to \u2018ROYAL STAG\u2019, but no case of passing off made out in favour of Pernod Ricard India: Delhi High Court","author":"Simranjeet","date":"November 3, 2023","format":false,"excerpt":"\u201cIn view of pictorial depiction of stag, the \u201cSTAG\u201d part of plaintiff\u2019s mark has necessarily to be held to be its essential and dominating feature and the use, by defendant, of word STAG along with pictorial depiction of stag, clearly indicates imitation, by defendant, of essential features of plaintiff\u2019s mark.\u201d","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":279082,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/12\/05\/delhi-high-court-restrains-a-ludhiana-based-company-from-further-manufacture-of-bicycles-under-the-mark-rallies-allows-to-sell-the-existing-stock\/","url_meta":{"origin":302179,"position":3},"title":"Delhi High Court restrains a Ludhiana based company from further manufacture of bicycles under the mark \u2018RALLIES\u2019; allows to sell the existing stock","author":"Editor","date":"December 5, 2022","format":false,"excerpt":"Swiss Bike Vertriebs GMBH, a subsidiary of ACCELL Group filed a suit against Imperial Cycle Manufacturing Company for seeking permanent injunction restraining them from committing acts of trademark infringement and passing off with respect to the Swiss Bike's mark \u2018RALEIGH\u2019 which was used for bicycles\/cycles\/bikes.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/11\/Delhi-High-Court-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":297283,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/07\/20\/delhi-hc-dismisses-plea-pernod-ricard-renewal-liquor-licence-on-ground-non-maintainability\/","url_meta":{"origin":302179,"position":4},"title":"Delhi High Court dismisses plea of Pernod Ricard for renewal of its liquor licence on ground of non-maintainability","author":"Simranjeet","date":"July 20, 2023","format":false,"excerpt":"\u201cA reasoned order dated 13-4-2023 had been passed rejecting the L-1 License application of the petitioner, Pernod Ricard India (P) Ltd. on the ground that documents had been received from investigating agencies alleging the participation of the petitioner and its employees in commonly referred to as the \u2018Delhi Excise Policy\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":280579,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/12\/29\/delhi-high-court-grants-permanent-injunction-to-rpg-enterprises-ltd-for-its-mark-rpg-in-a-trade-mark-infringement-suit-awards-rs-3-lakhs-as-damages\/","url_meta":{"origin":302179,"position":5},"title":"Delhi High Court grants permanent injunction to RPG Enterprises Ltd. for its mark \u2018RPG\u2019 in a trade mark infringement suit; awards Rs. 3 lakhs as damages","author":"Editor","date":"December 29, 2022","format":false,"excerpt":"The Delhi High Court granted permanent injunction to RPG Enterprises Ltd. for its mark \u2018RPG\u2019. Further, RPG Developers (P) Ltd. were restrained from offering\/rendering any services using the impugned trade mark \u2018RPG\u2019 and\/or \u2018RPG DEVELOPERS\u2019 and\/or artistic work which was a colourable imitation of the plaintiff's artistic work or any\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-418.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/302179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=302179"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/302179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/293503"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=302179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=302179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=302179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}