{"id":295192,"date":"2023-06-22T13:30:42","date_gmt":"2023-06-22T08:00:42","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=295192"},"modified":"2023-06-22T13:02:15","modified_gmt":"2023-06-22T07:32:15","slug":"ministry-of-consumer-affairs-revises-direct-selling-rules-legal-news","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2023\/06\/22\/ministry-of-consumer-affairs-revises-direct-selling-rules-legal-news\/","title":{"rendered":"Principal Entity to sell goods through network of sellers"},"content":{"rendered":"<div style=\"text-align: justify; line-height: 150%;\">\n<p style=\"margin-bottom: 3%;\">On 21-6-2023, the Ministry of Consumer Affairs, Food and Public Distribution notified the Consumer Protection (Direct Selling) (Amendment) Rules, 2023 to amend the <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-9001003531\" target=\"_blank\" rel=\"noopener\">Consumer Protection (Direct Selling) Rules, 2021<\/a>,<\/p>\n<p style=\"\">The definition of <b>&#8220;network of sellers&#8221;<\/b> has been inserted in Rule 3(1) which provides that:<\/p>\n<p style=\"margin-left: 36pt; margin-bottom: 3%;\"><i>&#8220;a network of direct sellers formed by a direct selling entity to sell goods or services for the purpose of receiving consideration solely from such sale&#8221;.<\/i><\/p>\n<p style=\"margin-bottom: 3%;\">Accordingly, in Rule 3(1)(d) where a <b>&#8220;direct selling entity&#8221;<\/b> is defined, instead of principal entity selling or offering to sell goods\/services through direct sellers, they will have to sell through a network of sellers.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On 21-6-2023, the Ministry of Consumer Affairs, Food and Public Distribution notified the Consumer Protection (Direct Selling) (Amendment) Rules, 2023 to amend <\/p>\n","protected":false},"author":67515,"featured_media":286548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,1193],"tags":[11241,58709,58710,34729,58711],"class_list":["post-295192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legislationupdates","category-notifications","tag-consumer-protection","tag-dca","tag-direct-selling-rules","tag-mca","tag-network-of-sellers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Definition of &#039;network of sellers introduced | SCC Blog<\/title>\n<meta name=\"description\" content=\"Principal entity will sell goods through a Network of Sellers vide Consumer Protection Direct Selling Rules 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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Pradesh Consumer Protection (Direct Selling) Rules, 2021","author":"Editor","date":"July 18, 2022","format":false,"excerpt":"On 15-07-2022, the Consumer Affairs, Food & Civil Supplies Department, Andhra Pradesh has notified AP Consumer Protection (Direct Selling) Rules, 2021 to define direct selling entity, cooling off period, money circulation scheme, etc. Applicability: The Rule is applicable to all goods and services bought or sold through direct selling, and\u2026","rel":"","context":"In &quot;Legislation Updates&quot;","block_context":{"text":"Legislation Updates","link":"https:\/\/www.scconline.com\/blog\/post\/category\/legislationupdates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2018\/10\/Consumer-Protection.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2018\/10\/Consumer-Protection.jpg?resize=350%2C200&ssl=1 1x, 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Consumer Disputes Redressal Commission (NCDRC): While deciding upon the instant complaint concerning alleged unfair trade practice followed by Flipkart of tampering with a product's MRP, the Bench of Mamidi Christopher (President), S. Sandhya Rani and K. Venkateshwarlu (Members) observed that there is tripartite contract between the seller, service provider\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"NCDRC","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/National-Consumer-Disputes-Redressal-Commission-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/National-Consumer-Disputes-Redressal-Commission-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/National-Consumer-Disputes-Redressal-Commission-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/National-Consumer-Disputes-Redressal-Commission-2.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/National-Consumer-Disputes-Redressal-Commission-2.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":232776,"url":"https:\/\/www.scconline.com\/blog\/post\/2020\/07\/24\/consumer-protection-e-commerce-rules-2020-comes-into-force-no-cancellation-charges-on-consumers-cancelling-after-confirming-purchase-read-notification\/","url_meta":{"origin":295192,"position":2},"title":"Consumer Protection (E-Commerce) Rules, 2020 comes into force; No cancellation charges on consumers cancelling after confirming purchase","author":"Bhumika Indulia","date":"July 24, 2020","format":false,"excerpt":"Consumer Protection (E-Commerce) Rules, 2020 comes into force.\u00a0 What is the scope of these rules? (1) Save as otherwise expressly provided by the Central Government by notification, these rules shall apply to: (a) all goods and services bought or sold over digital or electronic network including digital products; (b) all\u2026","rel":"","context":"In &quot;Legislation Updates&quot;","block_context":{"text":"Legislation Updates","link":"https:\/\/www.scconline.com\/blog\/post\/category\/legislationupdates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2020\/07\/e-coomerce.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2020\/07\/e-coomerce.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2020\/07\/e-coomerce.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2020\/07\/e-coomerce.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2020\/07\/e-coomerce.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":70471,"url":"https:\/\/www.scconline.com\/blog\/post\/2016\/09\/17\/model-guidelines-on-direct-selling-formulated\/","url_meta":{"origin":295192,"position":3},"title":"Model Guidelines on Direct Selling formulated","author":"Saba","date":"September 17, 2016","format":false,"excerpt":"Model Guidelines on Direct Selling Shri Ram Vilas Paswan, Minister of Consumer Affairs, Food and Public Distribution today informed the media that the Model Guidelines on Direct Selling had been formulated and sent to State Governments.\u00a0State Governments\/UTs may kindly take necessary action to implement the same. It is envisaged in\u2026","rel":"","context":"In &quot;Legislation Updates&quot;","block_context":{"text":"Legislation Updates","link":"https:\/\/www.scconline.com\/blog\/post\/category\/legislationupdates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Direct-selling.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Direct-selling.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Direct-selling.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Direct-selling.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Direct-selling.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":376355,"url":"https:\/\/www.scconline.com\/blog\/post\/2026\/02\/21\/legal-metrology-packaged-commodities-amendment-rules-2026-explained\/","url_meta":{"origin":295192,"position":4},"title":"New Rule Requires E-commerce Platforms to Clearly Display Country of Origin for Imported Products","author":"Shubhi","date":"February 21, 2026","format":false,"excerpt":"Govt notified the Legal Metrology (Packaged Commodities) Amendment Rules introducing mandatory country-of-origin filters for imported products sold via e-commerce to improve consumer awareness.","rel":"","context":"In &quot;Legislation Updates&quot;","block_context":{"text":"Legislation Updates","link":"https:\/\/www.scconline.com\/blog\/post\/category\/legislationupdates\/"},"img":{"alt_text":"Legal Metrology (Packaged Commodities) Amendment Rules","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Legal-Metrology-Packaged-Commodities-Amendment-Rules.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Legal-Metrology-Packaged-Commodities-Amendment-Rules.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Legal-Metrology-Packaged-Commodities-Amendment-Rules.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2026\/02\/Legal-Metrology-Packaged-Commodities-Amendment-Rules.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":316437,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/03\/08\/obligation-upon-e-commerce-platforms-to-ensure-that-sellers-complete-details-are-available-dhc-legal-news-scc-times\/","url_meta":{"origin":295192,"position":5},"title":"Look-alike products undermine integrity of fair trade; Obligation upon e-commerce platforms to ensure that sellers\u2019 complete details are available: Delhi HC","author":"Simranjeet","date":"March 8, 2024","format":false,"excerpt":"\u201cIrreparable harm will be caused if injunction is not granted, as on online platforms and marketplaces, it is extremely easy for sellers to proliferate the images and continue to dupe customers.\u201d","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/295192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67515"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=295192"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/295192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/286548"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=295192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=295192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=295192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}