{"id":291824,"date":"2023-05-11T14:30:56","date_gmt":"2023-05-11T09:00:56","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=291824"},"modified":"2023-05-16T18:09:58","modified_gmt":"2023-05-16T12:39:58","slug":"delhi-high-court-grants-injunction-in-favour-of-pepsico-mirinda-for-transliteration-of-its-marks-in-hindi-legal-update","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2023\/05\/11\/delhi-high-court-grants-injunction-in-favour-of-pepsico-mirinda-for-transliteration-of-its-marks-in-hindi-legal-update\/","title":{"rendered":"Mirinda v \u092e\u093f\u0930\u093f\u0902\u0921\u093e: Delhi High Court grants injunction in favour of PepsiCo Mirinda for transliteration of its mark in Hindi"},"content":{"rendered":"<div style=\"text-align: justify; line-height: 150%;\">\n<p style=\"margin-bottom: 3%;\"><span style=\"font-weight: bold;\">Delhi High Court<\/span>: In a suit filed by PepsiCo Inc. (plaintiff) seeking permanent injunction restraining the defendants from using the trademark &#8216;MIRINDA&#39;, transliteration thereof in Hindi and\/or any other language and\/or any deceptive variation thereof in relation to their product i.e. country-made liquor and\/or in relation to any other business activity in a manner that it infringes plaintiff 1&#39;s statutory and common law rights in its registered and well- known mark and\/or variants thereof including MIRINDA Marks, as well as passing off their goods as that of the plaintiffs. Jyoti Singh, J., granted ex parte ad interim injunction against the defendants restraining them from using the mark &#8216;Mirinda&#39; and its transliteration in Hindi, I.e., \u092e\u093f\u0930\u093f\u0902\u0921\u093e in relation to a country-made liquor.<\/p>\n<p style=\"margin-bottom: 3%;\">MIRINDA marks are registered trademarks of plaintiff 1, a corporation, duly incorporated under laws of the State of North Carolina, USA, and is engaged in the business of manufacturing and distributing, non-alcoholic beverages, packaged and aerated water, and snack foods. In India, products under MIRINDA marks have been available since 1996 and plaintiff 1 and have been registered or &#8216;applied&#39; for registrations as trademarks by plaintiff 1 or its subsidiaries in about 190 countries in the world including USA, Australia, Canada, Egypt, Germany, etc.<\/p>\n<p style=\"margin-bottom: 3%;\">Plaintiffs learned in December 2021 that Defendant 2 applied for registration of the mark &#8216;CONTINENTAL MIRINDA BEER&#39;. Defendant 2 is a Director in Defendant 1 company, which is currently using Hindi transliteration of the mark MIRINDA i.e., <span style=\"font-weight: bold;\">\u092e\u093f\u0930\u093f\u0902\u0921\u093e <\/span>in relation to country-made liquor and Defendant 2 had applied for registration of the mark but the application was abandoned.<\/p>\n<p style=\"margin-bottom: 3%;\">Counsel for the plaintiff submitted that the use of the impugned marks by the Defendants carries in it an inherent misrepresentation to the consumers that the products offered by them have an association with the Plaintiffs and is causing damage to the goodwill of the MIRINDA marks, amounting to passing off and violation of the common law rights of the plaintiffs.<\/p>\n<p style=\"margin-bottom: 3%;\">Counsel for the defendants submitted that the defendants have been extensively using the mark since 2007 in relation to liquor for nearly 15 years now and there has not been a single instance or complaint by any customer alleging that he was confused into buying the defendants&#39; product under an impression that it emanated from plaintiffs&#39; stable. The marks are neither identical\/similar nor deceptively similar, the consumer base and the trade channels are also different.<\/p>\n<p style=\"margin-bottom: 3%;\">On the aspect of acquiescence, the Court observed that the Plaintiff that there is a delay in approaching the Court, and in any event, assuming there is some delay, that is not enough by itself to deter this Court from granting an injunction, more so when the adoption is dishonest.<\/p>\n<p style=\"margin-bottom: 3%;\">The Court noted that the entire structure of Section 29(4) is different from the earlier provisions in Section 29, and this is because the &#8216;likelihood of confusion&#39; test, which is the essential basis of trademark law, is not incorporated in relation to infringement of the kind Section 29(4) envisions. Section 29 (2) emphasizes similar goods however; Section 29(4) posits the identity or similarity of the mark but in relation to dissimilar goods. Thus, what the Plaintiff is required to establish are cumulative conditions of similarity or identity of marks, repute in India, use of the mark without cause and intent to take unfair advantage, or the use of the impugned mark being detrimental to the distinctive character\/repute of the registered mark.<\/p>\n<p style=\"margin-bottom: 3%;\">The Court further noted that a bare comparison of the rival marks shows that they are phonetically identical and conceptually like each other and therefore the first ingredient of Section 29(4) stands satisfied. there is disingenuous use of the Plaintiffs&#39; mark MIRINDA by the Defendants, with the intent to encash on the goodwill and reputation associated with their brand and to benefit out of the same, which would be detrimental to the distinctive character of the Plaintiffs&#39; marks and dilute the same.<\/p>\n<p style=\"margin-bottom: 3%;\">The Court concluded that the case of the Plaintiffs falls within the scope and ambit of Section 29(4) of the Act, given the strength and repute of MIRINDA marks, degree of similarity with the impugned mark and the chance of the Plaintiffs bridging the gap between soft drinks and country made liquor. The plaintiffs have made out a case of infringement against the Defendants. The balance of convenience also lies in favour of the Plaintiffs and irreparable harm and injury shall be caused to the Plaintiffs if the interim injunction is not confirmed.<\/p>\n<p style=\"margin-bottom: 3%;\">Thus, the Court passed an ex parte ad interim injunction restraining defendants from using the trademark &#8216;MIRINDA&#39;, transliteration thereof in Hindi <span style=\"font-weight: bold;\">\u092e\u093f\u0930\u093f\u0902\u0921\u093e<\/span> and\/or in any other language and\/or any deceptive variation thereof in relation to their product i.e. country-made liquor and\/or in relation to any other business activity in a manner that it infringes plaintiff&#39;s statutory and common law rights in its registered and well-known mark and\/or variants thereof including MIRINDA Marks.<\/p>\n<p style=\"text-indent: 18pt; margin-bottom: 3%;\">[<span style=\"font-weight: bold; color: #632423;\">PepsiCo Inc. V. Jagpin Breweries Limited, <a href=\"http:\/\/www.scconline.com\/DocumentLink\/JJjhp4Yt\" target=\"_blank\" rel=\"noopener\">2023 SCC OnLine Del 2542<\/a>, decided on 01-05-2023<\/span>]<\/p>\n<hr\/>\n<p>Advocates who appeared in this case :<\/p>\n<p style=\"margin-left: 18pt;\">Mr. Dayan Krishnan, Senior Advocate with Mr. Dheeraj Nair, Mr. Manish K. Jha, Ms. Shruti Dass and Ms. Ridhima Sharma, Advocates for plaintiff<\/p>\n<p style=\"margin-left: 18pt;\">Ms. Kiran Suri, Senior Advocate with Ms. Aishwarya Kumar and Ms. Prem Lata, Advocates for defendants<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"font-style: italic;\">Transliteration is the conversion of a text from one script or alphabet to another, as opposed to translation from one language to another. Shorter Oxford Dictionary 5th Edition defines &#8216;transliteration&#39; as a noun to mean rendering of letters or characters of one alphabet in those of another.<\/p>\n","protected":false},"author":67516,"featured_media":290500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[2543,5881,57528,3221,18071,57527],"class_list":["post-291824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-Delhi_High_Court","tag-ipr","tag-mirinda","tag-Trademark","tag-trademark-infringement","tag-transliteration-of-mark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mirinda v \u092e\u093f\u0930\u093f\u0902\u0921\u093e: Delhi HC grants injunction in favour of 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Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":343418,"url":"https:\/\/www.scconline.com\/blog\/post\/2025\/03\/10\/delhi-high-court-ramada-trademark-infringement-case-clubramada-restrained-legal-news\/","url_meta":{"origin":291824,"position":2},"title":"Delhi High Court grants \u20b910 Lakh damages in Ramada Trademark infringement case; ClubRamada restrained from using \u2018Ramada\u2019 Mark&#8221;","author":"Arunima","date":"March 10, 2025","format":false,"excerpt":"It is manifest that defendant 1 had direct knowledge of the plaintiffs\u2019 RAMADA brand at the time of adoption of the impugned mark. The defendant\u2019s justification for adopting the mark \u2018RAMADA\u2019 is an afterthought, and lacks bona fide intent, as it fails to provide any tenable rationale for its selection.","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":290452,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/04\/24\/delhi-high-court-grants-injunction-in-favour-of-boeing-company-legal-updates-research-news-law\/","url_meta":{"origin":291824,"position":3},"title":"Delhi High Court restrains Advance Technologies from using logo similar to The Boeing Company; Directs costs upto 5 lakhs","author":"Arunima","date":"April 24, 2023","format":false,"excerpt":"Delhi High Court observed that customers are being misled by the defendants and the entire effort is deliberate and dishonest amounting to dilution of the reputation and goodwill of the trademark\/logo of the plaintiffs.","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-472.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-472.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-472.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-472.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":202366,"url":"https:\/\/www.scconline.com\/blog\/post\/2018\/09\/28\/explaining-use-of-mark-by-reverse-deduction-trivialize-trademark-rights-injunction-granted-against-use-of-burger-king\/","url_meta":{"origin":291824,"position":4},"title":"Explaining use of mark by reverse deduction trivialize trademark rights; injunction granted against use of BURGER KING","author":"Bhumika Indulia","date":"September 28, 2018","format":false,"excerpt":"Delhi High Court: A Single Judge Bench comprising of Pratibha M. Singh, J. granted injunction in favour of the plaintiff restraining the defendant from using the mark BURGER KING. The plaintiff, Burger King Corporation, was the registered owner of the mark BURGER KING and its logo. It started its first\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":324136,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/06\/11\/delhi-high-court-grants-injunction-against-fabindia-emporium-trademark-infringement-fabindia-legal-news\/","url_meta":{"origin":291824,"position":5},"title":"Delhi High Court grants injunction against Fab India Emporium for trademark infringement of Fab India marks","author":"Arunima","date":"June 11, 2024","format":false,"excerpt":"\u201cInvoices issued by the defendant have also been procured which exhibit that they are selling products not only in their store under the name of \u201cFAB INDIA EMPORIUM\u201d but they are also selling their products under the same tradename.\u201d","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/291824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67516"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=291824"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/291824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/290500"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=291824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=291824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=291824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}