{"id":286536,"date":"2023-03-07T16:00:09","date_gmt":"2023-03-07T10:30:09","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=286536"},"modified":"2023-03-14T14:17:45","modified_gmt":"2023-03-14T08:47:45","slug":"delhi-high-court-discusses-distinction-between-suggestive-marks-descriptive-trademarks-in-the-context-of-word-royal-in-related-to-rice-legal-news-research-awareness-law","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2023\/03\/07\/delhi-high-court-discusses-distinction-between-suggestive-marks-descriptive-trademarks-in-the-context-of-word-royal-in-related-to-rice-legal-news-research-awareness-law\/","title":{"rendered":"Delhi High Court discusses on the distinction between \u2018descriptive\u2019 and \u2018suggestive\u2019 trademarks in the context of the mark ROYAL and its use in relation to rice"},"content":{"rendered":"<p><script type=\"text\/javascript\">\n\tdocument.title = 'ROYAL on rice pack does not depict quality by TM: Delhi HC | SCC Blog'\n\tdocument.querySelector('meta[name=\"description\"]').setAttribute(\"content\", \"Delhi High Court discussed ROYAL mark on rice packaging while distinguishing between \\\u2018descriptive\\\u2019 and \\\u2018suggestive\\\u2019 trademarks.\u00a0\");\n<\/script><\/p>\n<div style=\"text-align: justify; line-height: 150%;\">\n<p style=\"margin-bottom: 3%;\"><b>Delhi High Court:<\/b> In an application filed by Lt. Overseas North America Inc. (plaintiff) seeking to restrain KRBL Limited (defendant) from producing, selling etc., bearing the impugned mark\/ package &#8216;ZABREEN ROYAL&#8217; which is identical\/deceptively like the plaintiff&#8217;s mark\/label &#8216;ROYAL&#8217; to result in infringement or passing off or unfair competition or their dilution, Navin Chawla, J., restrained the defendant from using the packaging complained of by the plaintiff during the pendency of the present suit.<\/p>\n<p style=\"margin-bottom: 3%;\">It is the case of the plaintiffs that they are in the business inter alia of processing, marketing and exporting rice. The plaintiffs are aggrieved by the adoption of the mark &#8216;ZABREEN ROYAL&#8217; by the defendant for the manufacture, sale, and distribution of its Basmati Rice. In April 2022, plaintiff 1 learned of the defendant&#8217;s use of the impugned mark through the plaintiff&#8217;s network of sales team. It was claimed that the adoption of the impugned mark, being deceptively similar to the plaintiff&#8217;s mark will cause irreparable harm and injury to the plaintiffs.<\/p>\n<p style=\"margin-bottom: 3%;\">The main issue under consideration is whether the word &#8216;ROYAL&#8217; is descriptive or suggestive of the product- rice and, therefore, if any exclusive right therein can be claimed by the plaintiffs.<\/p>\n<p style=\"margin-bottom: 3%;\">The Court noted that in <i>&#8216;McCarthy on Trademarks and Unfair Competition&#8217;<\/i>, the author explained that the most popular test with the Court to determine whether the mark is <b>&#8216;descriptive&#8217; or &#8216;suggestive&#8217;<\/b> is the <b>&#8216;Imagination Test&#8217;<\/b>. <i>The more imagination that is required on the customer&#8217;s part to get some direct description of the product from the term, the more likely the term is &#8216;suggestive&#8217;, and not &#8216;descriptive&#8217;<\/i>. A descriptive term directly and clearly conveys information about the ingredients, qualities or characteristics of the product or service, whereas the &#8216;suggestive&#8217; term only indirectly indicates the same.<\/p>\n<p style=\"margin-bottom: 3%;\">The second test suggested by the learned author is <b>&#8216;The Competitors Need Test&#8217;<\/b>, which is the word or words likely to be needed by competitive sellers to describe their goods? If the answer is positive, then the word\/words are descriptive, otherwise, they may just be suggestive.<\/p>\n<p style=\"margin-bottom: 3%;\">Placing reliance on <i>Bata India Limited<\/i> v. <i>Chawla Boot House<\/i>, <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-9000070424\">2019 SCC OnLine Del 8147<\/a>, the Court observed that a laudatory word, &#8216;ROYAL&#8217; is not immediately connectable to rice, it would require a large amount of imagination for the consumer to form a connection of the word &#8216;ROYAL&#8217; to rice. It would require a reasoning process to determine the attributes of rice. Further, applying the <i>&#8216;Competitor&#8217;s Need Test&#8217;<\/i> again, the word &#8216;ROYAL&#8217; per se is not required by the competitors to be used to describe the product-rice or its quality. The word &#8216;ROYAL&#8217; is neither a natural synonym for the product nor its attribute.<\/p>\n<p style=\"margin-bottom: 3%;\">Thus, the Court held that the packaging would show that the word &#8216;ROYAL&#8217; has been used prominently in the packaging and does not depict the quality of the rice of the defendant but comes across as a trademark. The use of the same would also lead to dilution of the mark of the plaintiffs and, therefore, cannot be permitted in such a manner.<\/p>\n<p style=\"margin-bottom: 3%;\">[<span style=\"font-weight: bold; color: #632423;\">Lt Overseas North America Inc. v. KRBL Limited, <a href=\"http:\/\/www.scconline.com\/DocumentLink\/u5axbc64\">2023 SCC OnLine Del 1121<\/a>, decided on 24-02-2023<\/span>]<\/p>\n<hr\/>\n<p>Advocates who appeared in this case:<\/p>\n<p style=\"margin-left: 18pt;\">Mr. J. Sai Deepak &amp; Mr. Avinash K. Sharma &amp; Ms. Shaktiki Sharma, Mr. R. Abhishek, Advocates for the Plaintiffs;<\/p>\n<p style=\"margin-left: 18pt;\">Mr. Anirudh Bakhru, Mr. Ayush Puri, Ms. Tejaswini Chandrasekhar, Mr. Umang Tyagi &amp; Mr. Prateek Kumar Jha, Advocates for the Defendant.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><i>Delhi High Court observed that the use of the word &#8216;ROYAL&#8217; appears to be only in the form of depicting the quality of the rice. The use of the word &#8216;ZABREEN&#8217; prominently on its packaging is sufficient to take the defendant out of the mischief of infringement and passing off.<\/i><\/p>\n","protected":false},"author":67516,"featured_media":284692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[55827,2543,54554,55828,2943,53991,55826,3221],"class_list":["post-286536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-competitors-need-test","tag-Delhi_High_Court","tag-descriptive","tag-imagination-test","tag-injunction","tag-rice","tag-suggestive","tag-Trademark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Delhi High Court discusses on the distinction between \u2018descriptive\u2019 and \u2018suggestive\u2019 trademarks in the context of the mark ROYAL and its use in relation to rice | SCC Times<\/title>\n<meta name=\"description\" content=\"In an application filed by Lt. 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mark as descriptive and non-distinctive","author":"Arunima","date":"June 13, 2025","format":false,"excerpt":"\u201cMere reliance on sales figures, promotional expenditure, or broad assertions of popularity, without cogent documentary substantiation connecting such use exclusively to the mark \u201cONE FOR ALL\u201d, is insufficient.\u201d","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":284203,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/02\/17\/kfc-cannot-have-exclusive-right-in-the-word-chicken-delhi-high-court-directs-trade-mark-registry-to-consider-application-for-advertisement-of-mark-chicken-zinger-in-class-29\/","url_meta":{"origin":286536,"position":1},"title":"KFC cannot have exclusive right in the word \u201cCHICKEN\u201d; Delhi High Court directs Trade Mark Registry to instead consider application for advertisement of the mark \u201cCHICKEN ZINGER\u201d in Class 29","author":"Editor","date":"February 17, 2023","format":false,"excerpt":"The Delhi High Court held that KFC cannot have any exclusive right in the word \u201cCHICKEN\u201d, but the Court directed the Trade Mark Registry to proceed for advertisement of application for the mark \u201cCHICKEN ZINGER\u201d in Class 29.","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-418.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":272153,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/24\/delhi-high-court-grants-permanent-injunction-royal-champ-compensates-damages-royal-stag-copyright-trademark-infrigement\/","url_meta":{"origin":286536,"position":2},"title":"Delhi High Court injuncts Royal Champ from using Royal Stag\/ Seagram marks; Similar label also amounts to copyright infringement; Directs Rs 20 lakh as damages","author":"Editor","date":"August 24, 2022","format":false,"excerpt":"Delhi High Court: In a case where permanent injunction was sought against use of Royal Champs, a Gwalior Distilleries Private Limited product (\u2018defendants'), selling whiskeys under a deceptively similar name and label design and using the goodwill of Royal Stag, a Seagram India Private Limited product (plaintiffs), Navin Chawla, J.\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":278661,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/11\/17\/delhi-high-court-awards-rs-25-lakhs-damages-to-daawat-basmati-rice-in-a-trade-mark-infringement-suit-restrains-manufacturer-from-selling-counterfeit-daawat-products\/","url_meta":{"origin":286536,"position":3},"title":"Delhi High Court awards Rs. 25 lakhs damages to \u2018Daawat\u2019 Basmati Rice in a trade mark infringement suit; restrains manufacturer from selling counterfeit \u2018Daawat\u2019 Products","author":"Editor","date":"November 17, 2022","format":false,"excerpt":"\u00a0 \u00a0 Delhi High Court: In a suit for permanent injunction and damages for infringement of marks, passing off and unfair competition in relation to the mark \u2018DAWAT\/DAWAAT\u2019, the Single Judge Bench of Prathiba M. Singh, J. awarded Rs. 25 lakhs as damages and costs in favour of the plaintiff\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"competitive exam","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":306227,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/11\/03\/indian-stag-deceptively-similar-to-pernod-ricard-indias-royal-stag-dhc-legal-news\/","url_meta":{"origin":286536,"position":4},"title":"\u2018INDIAN STAG\u2019 deceptively similar to \u2018ROYAL STAG\u2019, but no case of passing off made out in favour of Pernod Ricard India: Delhi High Court","author":"Simranjeet","date":"November 3, 2023","format":false,"excerpt":"\u201cIn view of pictorial depiction of stag, the \u201cSTAG\u201d part of plaintiff\u2019s mark has necessarily to be held to be its essential and dominating feature and the use, by defendant, of word STAG along with pictorial depiction of stag, clearly indicates imitation, by defendant, of essential features of plaintiff\u2019s mark.\u201d","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/10\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":275184,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/10\/07\/tag-line-pehle-check-karen-phir-vishwas-karen-is-identical-and-deceptively-similar-to-tag-line-pehle-istemal-karen-phir-vishwas-karen-delhi-court-restrains-gtm-jewelry-mar\/","url_meta":{"origin":286536,"position":5},"title":"Tag line \u2018PEHLE CHECK KAREN PHIR VISHWAS KAREN\u2019 is identical and deceptively similar to tag line \u2018PEHLE ISTEMAL KAREN PHIR VISHWAS KAREN\u2019; Delhi Court restrains GTM Jewelry Mart","author":"Editor","date":"October 7, 2022","format":false,"excerpt":"While determining whether there is infringement of trademark, one is not required to see dissimilarity, but one is required to see similarity and there is similarity of all words except one word, in the present case.","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-113-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-113-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-113-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-113-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-113-1.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-113-1.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/286536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67516"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=286536"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/286536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/284692"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=286536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=286536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=286536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}