{"id":275184,"date":"2022-10-07T12:00:30","date_gmt":"2022-10-07T06:30:30","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=275184"},"modified":"2022-10-07T12:00:30","modified_gmt":"2022-10-07T06:30:30","slug":"tag-line-pehle-check-karen-phir-vishwas-karen-is-identical-and-deceptively-similar-to-tag-line-pehle-istemal-karen-phir-vishwas-karen-delhi-court-restrains-gtm-jewelry-mar","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2022\/10\/07\/tag-line-pehle-check-karen-phir-vishwas-karen-is-identical-and-deceptively-similar-to-tag-line-pehle-istemal-karen-phir-vishwas-karen-delhi-court-restrains-gtm-jewelry-mar\/","title":{"rendered":"Tag line \u2018PEHLE CHECK KAREN PHIR VISHWAS KAREN\u2019 is identical and deceptively similar to tag line \u2018PEHLE ISTEMAL KAREN PHIR VISHWAS KAREN\u2019; Delhi Court restrains GTM Jewelry Mart"},"content":{"rendered":"
\n

\n

Rohini Court, Delhi<\/b>: In a suit filed seeking ad interim injunction against defendant restraining defendant from using tag line \u2018PEHLE CHECK KAREN PHIR VISHWAS KAREN\u2019 against plaintiff tag line \/ \u2018PEHLE ISTEMAL KAREN PHIR VISHWAS KAREN\u2019 with respect to detergent powder, soap etc. under trade mark Ghari, Gurdeep Singh, J. restrained the defendant from using, selling, soliciting, exporting, displaying, advertising or by any other mode or manner dealing in or using the impugned trade mark\/ label\/ punch line\/ tagline\/ literary work \u2018PEHLE CHECK KAREN PHIR VISHWAS KAREN\u2019 or any other trade mark\/ label\/ punch line\/ tagline\/ literary work which are identical with and \/ or confusingly or deceptively similar to plaintiff’s trademarks\/ label\/ punch line\/ tagline\/ literary work \/ \u2018PEHLE ISTEMAL KAREN PHIR VISHWAS KAREN\u2019 in relation to their impugned goods and business of manufacturing, trading, procuring, supplying, distributions, import and export of all kinds of jewellery and other allied and cognate goods and services or from doing any other acts or deeds amounting to or likely to infringing plaintiff’s registered trademarks and copyright; and passing off its goods and business as that of the goods and business of the plaintiff.<\/p>\n

The plaintiff is a company engaged in the business of manufacturing and marketing of washing soap, detergent powder, detergent cake, Salt, Shampoo, Hair oil, Toothpaste, Moisturizer, Shaving Cream, Liquid Hand Wash, Floor Cleaner, Liquid Detergent, Toilet Cleaner and other allied and cognate goods. In 1988, the plaintiff adopted and started using trademark\/punch line\/tagline\/ literary work \u2018PEHLE ISTEMAL KAREN PHIR VISHWAS KAREN<\/b>\u2019 on its said goods and business.<\/p>\n

The grievance of the plaintiff is that the that defendant is engaged in the business of manufacturing, trading, procuring, supplying, distributions, import and export of all kinds of Jewelry and other allied and cognate goods & services and has started using the trademark\/labels\/punch line\/tagline\/ literary work \u2018PEHLE CHECK KAREN PHIR VISHWAS KAREN<\/b>\u2019 in relation to its impugned goods and business.<\/p>\n

The Court noted that mark of the plaintiff is well established and on account of wide publicity of trademark, the tagline is identified with the goods coming from the house of plaintiff and it has acquired distinctiveness on account of long user and extensive publicity through celebrities \/ film stars like Mr. Amitabh Bachan and Nagarjun.<\/p>\n

On the contention by the defendant that that trademark \/tagline of the plaintiff is descriptive in nature and therefore it cannot be Protected, the Court noted that It does not lie in the mouth of the defendant as defendant has himself applied for registration of the same type of mark which according to them are descriptive and therefore, they cannot take advantage of the descriptive Mark.<\/p>\n

On the contention by the defendant that adoption of tagline is not identical as their taglines means \u2018first check and then trust\u2019 whereas tagline of the plaintiff means \u2018first use and then trust\u2019, the Court observed that if one reads in Hindi, it will immediately remind \/ attract his attention to the tagline of the plaintiff and mere change of one word does not in any manner show that tagline\/mark is different.<\/p>\n

The Court remarked that the tag line \u2018PEHLE CHECK KAREN PHIR VISHWAS KAREN\u2019 is identical and deceptively similar to tag line \u2018PEHLE ISTEMAL KAREN PHIR VISHWAS KAREN\u2019 which is likely to cause confusion amongst the purchasing public and trader that goods under the trademark are also coming from the house of the plaintiff.<\/p>\n

Thus, the Court held that a prima facie case of infringement of trademark, copyright and passing off is made out in favour of the plaintiff and balance of convenience is also lying in its favour as well as irreparable loss in terms of goodwill would be caused to the plaintiff if no interim injunction is passed in its favour.<\/p>\n

[RSPL Limited v. GTM Jewellery Mart, 2022 SCC OnLine Dis Crt (Del) 39<\/a>, decided on 20-09-2022<\/span>]<\/p>\n<\/div>\n

\n

Counsel for plaintiff<\/strong>: Anil Kumar Sahu<\/p>\n

Counsel for defendant<\/strong> : Kapil Yadav<\/p>\n

\n
\n

*Arunima Bose, Editorial Assistant has put this report together.<\/span><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

While determining whether there is infringement of trademark, one is not required to see dissimilarity, but one is required to see similarity and there is similarity of all words except one word, in the present case.<\/p>\n","protected":false},"author":67011,"featured_media":275188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4721],"tags":[11391,36595,45700,52229,3215,2943,52230,52231,52232,52233,52234,18071],"class_list":["post-275184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-district-court","tag-copyright-infringement","tag-deceptive-similarity","tag-delhi-court","tag-ghadi-detergent","tag-infringement","tag-injunction","tag-pehle-check-karein-fir-vishwas-karein","tag-pehle-istemaal-karein-fir-vishwas-karein","tag-rohini-court","tag-slogan","tag-tagline","tag-trademark-infringement"],"yoast_head":"\nTag line \u2018PEHLE CHECK KAREN PHIR VISHWAS KAREN\u2019 is identical and deceptively similar to tag line \u2018PEHLE ISTEMAL KAREN PHIR VISHWAS KAREN\u2019; 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It is an Act to provide for resolution of disputed tax and for matters connected therewith or incidental thereto. The Direct Tax Vivad se Vishwas Bill, 2020 for dispute resolution\u2026","rel":"","context":"In "Legislation Updates"","block_context":{"text":"Legislation Updates","link":"https:\/\/www.scconline.com\/blog\/post\/category\/legislationupdates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2017\/09\/Parliament_Colour.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2017\/09\/Parliament_Colour.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2017\/09\/Parliament_Colour.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2017\/09\/Parliament_Colour.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2017\/09\/Parliament_Colour.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":225453,"url":"https:\/\/www.scconline.com\/blog\/post\/2020\/02\/11\/the-direct-tax-vivad-se-vishwas-bill-2020-introduced-in-lok-sabha\/","url_meta":{"origin":275184,"position":2},"title":"The Direct Tax Vivad se Vishwas Bill, 2020 — introduced in Lok Sabha","author":"Bhumika Indulia","date":"February 11, 2020","format":false,"excerpt":"The Direct Tax Vivad se Vishwas Bill, 2020 was introduced in Lok Sabha by the Finance Minister Nirmala Sitharam on 05-02-2020. A bill to provide for the resolution of disputed tax and for matters connected therewith or incidental thereto. This will not only benefit the Government by generating timely revenue\u2026","rel":"","context":"In "Legislation Updates"","block_context":{"text":"Legislation Updates","link":"https:\/\/www.scconline.com\/blog\/post\/category\/legislationupdates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2017\/02\/PARLIAMENT.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2017\/02\/PARLIAMENT.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2017\/02\/PARLIAMENT.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2017\/02\/PARLIAMENT.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2017\/02\/PARLIAMENT.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":226546,"url":"https:\/\/www.scconline.com\/blog\/post\/2020\/03\/05\/lok-sabha-passes-the-direct-tax-vivad-se-vishwas-bill-2020\/","url_meta":{"origin":275184,"position":3},"title":"Lok Sabha passes — The Direct Tax Vivad se Vishwas Bill, 2020","author":"Bhumika Indulia","date":"March 5, 2020","format":false,"excerpt":"The Direct Tax Vivad se Vishwas Bill, 2020 has been passed by Lok Sabha on\u00a004-03-2020 in order to provide for resolution of disputed tax and for matters connected therewith or incidental thereto. Direct Tax Vivad se Vishwas Bill, 2020 for dispute resolution related to direct taxes provides for the following,\u2026","rel":"","context":"In "Legislation Updates"","block_context":{"text":"Legislation Updates","link":"https:\/\/www.scconline.com\/blog\/post\/category\/legislationupdates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/02\/tax.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/02\/tax.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/02\/tax.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/02\/tax.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/02\/tax.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":279674,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/12\/15\/delhi-high-court-grants-permanent-injunction-to-lifelong-online-retail-p-ltd-for-its-mark-lifelong-in-a-trade-mark-infringement-suit\/","url_meta":{"origin":275184,"position":4},"title":"Delhi High Court grants permanent injunction to Lifelong Online Retail (P) Ltd for its mark \u2018Lifelong\u2019 in a trade mark infringement suit","author":"Editor","date":"December 15, 2022","format":false,"excerpt":"The Delhi High Court restrained the defendant from dealing in any goods, under the impugned trade mark \u2018Lifelong\u2019 or any other mark as may be identical to or deceptively similar with the plaintiff's (Lifelong Online Retail (P) Ltd.) registered trade mark \u2018Lifelong\u2019, to cause infringement of the plaintiff's trade marks.","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-418.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":275536,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/10\/13\/allegations-violation-penaloffences-quashed-fir-disruption-of-investigation-should-not-constitute-stifling-of-investigation-punjabandharyanahighcourt-legal-news-research-update\/","url_meta":{"origin":275184,"position":5},"title":"“Disruption of investigation should not constitute the stifling of investigation”; Punjab and Haryana High Court quashes investigation again Kumar Vishwas","author":"Editor","date":"October 13, 2022","format":false,"excerpt":"\u00a0 \u00a0 Punjab and Haryana High Court: While deciding the instant petition against the FIR wherein allegations of violation of several penal offences were made against the petitioner, Anoop Chitkara, J., quashed the FIR and subsequent criminal proceedings saying that the disruption of the investigation should not constitute the stifling\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Punjab and Haryana High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/punjab_and_haryana_high_court.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/punjab_and_haryana_high_court.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/punjab_and_haryana_high_court.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/punjab_and_haryana_high_court.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/punjab_and_haryana_high_court.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/275184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=275184"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/275184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/275188"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=275184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=275184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=275184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}