{"id":271353,"date":"2022-08-08T09:00:07","date_gmt":"2022-08-08T03:30:07","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=271353"},"modified":"2022-08-08T08:59:05","modified_gmt":"2022-08-08T03:29:05","slug":"delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/","title":{"rendered":"Delhi High Court restrains Flipkart from allowing third-party sellers to \u2018latch on\u2019 to mark \u2018V Tradition\u2019; Directs to ensure \u2018Latching On\u2019 feature is disabled"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Delhi High Court: Flipkart (<\/strong>\u2018defendant\u2019) was sued by <strong>V Traditions<\/strong> (\u2018plaintiff\u2019) for infringing its mark by allowing third party sellers to latch on to the plaintiff product listings featured as best sellers, Prathiba M Singh J. restrains Flipkart from allowing any third-party sellers from \u2018<strong>latching on<\/strong>\u2019 to the mark \u2018V Tradition\u2019 used by the Plaintiff or the Plaintiff\u2019s product listings under the mark\/name \u2018V Tradition\u2019, so as to ensure that third-party unauthorized sellers are unable to misuse the name and product listings of the Plaintiff.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">The present suit was filed by the Plaintiff seeking various reliefs including permanent and mandatory injunction restraining trademark infringement and passing off etc against Defendant 1- Flipkart Internet Private Limited and various<em> John Doe sellers<\/em>. The suit was filed by the Plaintiff for the protection of its rights in the mark \u2018V Tradition\u2019 used in relation to clothing for women. It is the case of the Plaintiff that various sellers have unlawfully latched on to the product listings created by the Plaintiff on Flipkart platform as \u2018more sellers\u2019 of Plaintiff\u2019s products.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><strong>What is \u2018Latching of\u2019?<\/strong><\/p>\n<p style=\"text-align: justify;\">The Court noted that in the present case whenever a seller wishes to place some listings in a specific product category, a recommendation on the basis of the business conducted on its portal is given as to which are the <strong>\u2018Best Seller\u2019<\/strong> products. The caption <strong>\u201cGrow your business by 3x\u201d<\/strong> along with specific data, is also projected in order to entice the new seller to <strong>\u2018latch on\u2019 <\/strong>to popular product listings. The said seller is then permitted to ADD the LISTING to his listing page. While giving this recommendation, the mark \u2018<strong>V Tradition<\/strong>\u2019, as also, the product photographs of the Plaintiff is permitted to be added by the third-party seller, without the permission or consent of the Plaintiff. It is, thus, clear that <strong>product listings of the Plaintiff are being permitted to be used along with the Plaintiff\u2019s brand name and image\/s of the product created by the Plaintiff. The said brand name and photograph then becomes a part of the product listings of the third-party unauthorized seller who can then make similar looking products and sell them as though they originate from \u2018V Tradition\u2019.<\/strong><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">The Court observed by documents placed on record that the Flipkart platform is permitting other third-party sellers to \u2018latch on\u2019 to the best sellers in one particular segment of products, resulting in various third-party sellers misusing the Plaintiff\u2019s Brand\/mark. Such a feature cannot be allowed to be used or offered, to the detriment of the owner of the brand or the person who has created the original product. Consent and authorization of the brand owner and the listing owner would be required before such conduct by any seller is permitted, the Court held the Plaintiff has made out a prima facie case for the grant of an interim injunction against Flipkart. In the opinion of this Court, the balance of convenience lies in favour of the Plaintiff and irreparable injury would be caused to the Plaintiff if an interim injunction is not granted.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Thus, the Court noted that <strong>permitting a third-party seller to \u2018latch on\u2019, in this manner, to the Plaintiff\u2019s name\/mark and product listings is nothing but `riding piggyback\u2019 as is known in the traditional passing-off sense. It amounts to taking unfair advantage of the goodwill that resides in the Plaintiff\u2019s mark and business.<\/strong><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">The Court <strong>restrained Flipkart from allowing any third-party sellers from \u2018latching on\u2019 to the mark \u2018V Tradition\u2019 used by the Plaintiff or the Plaintiff\u2019s product listings under the mark\/name \u2018V Tradition\u2019<\/strong>, so as to ensure that third-party unauthorized sellers are unable to misuse the name and product listings of the Plaintiff.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The Court further directed Flipkart <strong>to ensure that the \u2018latching on\u2019 feature is disabled qua the mark \u2018V Tradition\u2019 used by the Plaintiff till the next date of hearing.<\/strong> The Court passed restrain orders against all such third-party sellers from \u2018latching on\u2019 to the product listings of the Plaintiff and misusing the product listings and mark\/name \u2018V Tradition\u2019, for promoting their products which are not connected to the Plaintiff, in any manner.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">It was further directed to the counsel of Flipkart to supply a list of URLs and any other available details of all such infringing third-party product listings within two days. Upon receipt of the same, all the said product listings shall be disabled or taken down, within 48 hours along with a list having contact details, of all the third-party sellers, who have availed themselves of the<strong> \u2018latching on\u2019<\/strong> feature in respect of the Plaintiff\u2019s mark\/name \u2018<strong>V Tradition\u2019<\/strong> and products sold under the said mark, to the Counsel for the Plaintiff.<\/p>\n<p style=\"text-align: justify;\">[<strong><span style=\"color: #000080;\">Akash Agarwal v Flipkart Internet Private Limited, CS (COMM) 492 of 2022, decided on 02-08-2022<\/span><\/strong>]<\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><span style=\"color: #800000;\"><strong>Advocates before Court-<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">For Plaintiff: Mr. Anshuman Upadhyay and Mr. Naseem Prashant, Advocates.<\/p>\n<p style=\"text-align: justify;\">For Defendant: Mr. Rajiv Nayyar, Sr. Advocate with Ms. Manjra, Mr. Sidharth Chopra, Ms. Shilpa Gupta, Ms. Surabhi Pande and Mr. Kuber, Advocates<\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>*Arunima Bose, Editorial Assistant has reported this brief.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delhi High Court: Flipkart (\u2018defendant\u2019) was sued by V Traditions (\u2018plaintiff\u2019) for infringing its mark by allowing third party sellers to latch <\/p>\n","protected":false},"author":121,"featured_media":269599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[2543,35497,14321,11771,50751],"class_list":["post-271353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-Delhi_High_Court","tag-flipkart","tag-interim-injunction","tag-third-party","tag-v-tradition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Delhi High Court restrains Flipkart from allowing third-party sellers to \u2018latch on\u2019 to mark \u2018V Tradition\u2019; Directs to ensure \u2018Latching On\u2019 feature is disabled | SCC Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delhi High Court restrains Flipkart from allowing third-party sellers to \u2018latch on\u2019 to mark \u2018V Tradition\u2019; Directs to ensure \u2018Latching On\u2019 feature is disabled\" \/>\n<meta property=\"og:description\" content=\"Delhi High Court: Flipkart (\u2018defendant\u2019) was sued by V Traditions (\u2018plaintiff\u2019) for infringing its mark by allowing third party sellers to latch\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/\" \/>\n<meta property=\"og:site_name\" content=\"SCC Times\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scc.online\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-08T03:30:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1331\" \/>\n\t<meta property=\"og:image:height\" content=\"888\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prachi Bhardwaj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prachi Bhardwaj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/\",\"url\":\"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/\",\"name\":\"Delhi High Court restrains Flipkart from allowing third-party sellers to \u2018latch on\u2019 to mark \u2018V Tradition\u2019; Directs to ensure \u2018Latching On\u2019 feature is disabled | SCC Times\",\"isPartOf\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg\",\"datePublished\":\"2022-08-08T03:30:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/de579aff4bc6dd24b68d6d472ac92942\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/#primaryimage\",\"url\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg\",\"contentUrl\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg\",\"width\":1331,\"height\":888,\"caption\":\"Delhi High Court\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.scconline.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Delhi High Court restrains Flipkart from allowing third-party sellers to \u2018latch on\u2019 to mark \u2018V Tradition\u2019; Directs to ensure \u2018Latching On\u2019 feature is disabled\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.scconline.com\/blog\/#website\",\"url\":\"https:\/\/www.scconline.com\/blog\/\",\"name\":\"SCC Times\",\"description\":\"Bringing you the Best Analytical Legal News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.scconline.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/de579aff4bc6dd24b68d6d472ac92942\",\"name\":\"Prachi Bhardwaj\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2021\/04\/Prachi-Image2-150x150.png\",\"contentUrl\":\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2021\/04\/Prachi-Image2-150x150.png\",\"caption\":\"Prachi Bhardwaj\"},\"description\":\"Senior Associate Editor\",\"url\":\"https:\/\/www.scconline.com\/blog\/post\/author\/editor_3\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Delhi High Court restrains Flipkart from allowing third-party sellers to \u2018latch on\u2019 to mark \u2018V Tradition\u2019; Directs to ensure \u2018Latching On\u2019 feature is disabled | SCC Times","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/","og_locale":"en_US","og_type":"article","og_title":"Delhi High Court restrains Flipkart from allowing third-party sellers to \u2018latch on\u2019 to mark \u2018V Tradition\u2019; Directs to ensure \u2018Latching On\u2019 feature is disabled","og_description":"Delhi High Court: Flipkart (\u2018defendant\u2019) was sued by V Traditions (\u2018plaintiff\u2019) for infringing its mark by allowing third party sellers to latch","og_url":"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/","og_site_name":"SCC Times","article_publisher":"https:\/\/www.facebook.com\/scc.online\/","article_published_time":"2022-08-08T03:30:07+00:00","og_image":[{"width":1331,"height":888,"url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg","type":"image\/jpeg"}],"author":"Prachi Bhardwaj","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Prachi Bhardwaj","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/","url":"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/","name":"Delhi High Court restrains Flipkart from allowing third-party sellers to \u2018latch on\u2019 to mark \u2018V Tradition\u2019; Directs to ensure \u2018Latching On\u2019 feature is disabled | SCC Times","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/#primaryimage"},"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg","datePublished":"2022-08-08T03:30:07+00:00","author":{"@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/de579aff4bc6dd24b68d6d472ac92942"},"breadcrumb":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/#primaryimage","url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg","contentUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg","width":1331,"height":888,"caption":"Delhi High Court"},{"@type":"BreadcrumbList","@id":"https:\/\/www.scconline.com\/blog\/post\/2022\/08\/08\/delhi-high-court-restrains-flipkart-from-allowing-third-party-sellers-to-latch-on-to-mark-v-tradition-directs-to-ensure-latching-on-feature-is-di\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.scconline.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Delhi High Court restrains Flipkart from allowing third-party sellers to \u2018latch on\u2019 to mark \u2018V Tradition\u2019; Directs to ensure \u2018Latching On\u2019 feature is disabled"}]},{"@type":"WebSite","@id":"https:\/\/www.scconline.com\/blog\/#website","url":"https:\/\/www.scconline.com\/blog\/","name":"SCC Times","description":"Bringing you the Best Analytical Legal News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scconline.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/de579aff4bc6dd24b68d6d472ac92942","name":"Prachi Bhardwaj","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2021\/04\/Prachi-Image2-150x150.png","contentUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2021\/04\/Prachi-Image2-150x150.png","caption":"Prachi Bhardwaj"},"description":"Senior Associate Editor","url":"https:\/\/www.scconline.com\/blog\/post\/author\/editor_3\/"}]}},"jetpack_featured_media_url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":292523,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/05\/18\/delhi-high-court-restrains-biogen-serums-from-using-product-using-betnol-marks-being-similar-to-glaxo-group-betnesol-legal-updates\/","url_meta":{"origin":271353,"position":0},"title":"[Betnesol v Betnol]: Delhi High Court grants permanent injunction in favour of Glaxo Group Limited on failure to file written statement by Biogen Serums","author":"Arunima","date":"May 18, 2023","format":false,"excerpt":"Delhi High Court observed that the defendant has used the infringing mark \u2018BETNOL\u2019, which is identical to the plaintiff's mark \u2018BETNESOL\u2019 with the intent to springboard its business by drawing association with the plaintiff and its trademark to ride on the goodwill and reputation of the mark of the plaintiff.","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":300920,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/09\/06\/delhi-hc-grants-permanent-injunction-to-mattel-inc-for-word-mark-kickand-play-for-baby-gym-products-legal-news\/","url_meta":{"origin":271353,"position":1},"title":"Delhi HC grants permanent injunction to Mattel Inc. for \u2018Rainforest Family\u2019 characters and word mark \u2018KICK AND PLAY\u2019 for its baby gym products","author":"Simranjeet","date":"September 6, 2023","format":false,"excerpt":"\u201cThe plaintiff\u2019s baby gym product is quite a distinctive product which is designed in a particular form along with depiction of characters which are known loosely as a \u2018Rainforest Family\u2019 characters.\u201d","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/05\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":276023,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/10\/20\/allahabad-high-court-flipkart-section-7-it-act-intermediary-e-commerce-consumer-protection-it-rules-fir-legal-research-legal-news-updates\/","url_meta":{"origin":271353,"position":2},"title":"Intermediaries complying with the requirements of Section 79 of IT Act and Rules exempted from liability; Allahabad High Court quashes FIR against Flipkart","author":"Editor","date":"October 20, 2022","format":false,"excerpt":"Allahabad High Court: In a writ petition filed by Flipkart, seeking quashing of the First Information Report (FIR) for offences under Sections 406, 420, 467, 468, 471, 474 and 474-A of the Penal Code, 1860 (IPC), the division bench of Suneet Kumar and Syed Waiz Mian, JJ. while quashing the\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Allahabad High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/allahabad_high_court.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/allahabad_high_court.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/allahabad_high_court.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/allahabad_high_court.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/allahabad_high_court.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":269167,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/06\/28\/delhi-high-court-restrains-voltas-care-from-using-voltas-trademark-logo-ex-parte-injunction-granted\/","url_meta":{"origin":271353,"position":3},"title":"Delhi High Court restrains Voltas Care from using VOLTAS trademark\/Logo; Ex-parte injunction granted","author":"Editor","date":"June 28, 2022","format":false,"excerpt":"Delhi High Court: Dinesh Kumar Sharma J. granted an ex parte injunction to Voltas Limited restraining a website from using their registered trademark and logo VOLTAS and block and suspend the website. The present application was filed under Order XXXIX Rule 1 and 2 read with Section 151 Civil Procedure\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-2.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-2.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":293523,"url":"https:\/\/www.scconline.com\/blog\/post\/2023\/05\/31\/delhi-high-court-grants-injunction-to-mayo-clinic-usa-for-its-mark-mayo-legal-news\/","url_meta":{"origin":271353,"position":4},"title":"Delhi High Court restrains Bodhisatva Charitable Trust from using the mark \u2018MAYO\u2019; grants injunction to Mayo Clinic, USA","author":"Simranjeet","date":"May 31, 2023","format":false,"excerpt":"The founder of the defendant institutions was not only aware of \u2018Mayo Clinic\u2019 in the USA but drew inspiration from the founder of \u2018Mayo Clinic\u2019, USA. Thus, the defendants have dishonestly adopted the \u2018MAYO\u2019 mark of the plaintiff as they are fully aware of the prior existence and use of\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"delhi high court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2023\/04\/delhi-high-court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":278074,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/11\/26\/delhi-high-court-grants-ex-parte-ad-interim-injunction-to-tata-sia-airlines-limited-in-a-trade-mark-infringement-suit-restrains-vistara-media-private-limited-from-using-the-mark-vistara\/","url_meta":{"origin":271353,"position":5},"title":"Delhi High Court grants ex-parte ad-interim injunction to Tata Sia Airlines Limited in a trade mark infringement suit; restrains Vistara Media Private Limited from using the mark \u2018VISTARA\u2019","author":"Editor","date":"November 26, 2022","format":false,"excerpt":"\u00a0 \u00a0 Delhi High Court: In a case where Tata Sia Airlines Limited filed an application under Order 39 Rules 1 and 2 of CPC for grant of an ex-parte ad-interim injunction, the Single Judge Bench of Jyoti Singh, J. passed an interim order restraining Vistara Media Private Limited from\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/11\/Delhi-High-Court-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/271353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/121"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=271353"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/271353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/269599"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=271353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=271353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=271353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}