{"id":270052,"date":"2022-07-13T18:00:55","date_gmt":"2022-07-13T12:30:55","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=270052"},"modified":"2025-05-15T16:25:56","modified_gmt":"2025-05-15T10:55:56","slug":"delhi-high-court-grants-permanent-injunction-against-facebake-or-facecake-from-using-the-well-known-trademark-facebook","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2022\/07\/13\/delhi-high-court-grants-permanent-injunction-against-facebake-or-facecake-from-using-the-well-known-trademark-facebook\/","title":{"rendered":"Delhi High Court grants permanent injunction against Facebake or Facecake from using the well known trademark Facebook"},"content":{"rendered":"<div style=\"text-align: justify; line-height: 150%;\">\n<p style=\"text-indent: 18pt;\">&#160; &#160;<\/p>\n<p style=\"text-indent: 18pt; margin-bottom: 3%;\"><span style=\"font-weight: bold;\">Delhi High Court<\/span>: Navin Chawla J. restrains <span style=\"font-weight: bold;\">Facebake<\/span> and <span style=\"font-weight: bold;\">Facecake<\/span> based in Bangalore which sells confectionary items like cakes etc. from using a deceptively similar and a &#8216;well known trademark&#39; as per Section <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0001563661\">2(1)(zg)<\/a> <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0002776236\">Trade Marks Act, 1999<\/a>, <span style=\"font-weight: bold;\">Facebook<\/span> which is a popular social media networking site.<\/p>\n<p style=\"text-indent: 18pt; margin-bottom: 3%;\">Meta Platforms Inc. &#8216;plaintiff&#8217;, the parent company of <span style=\"font-weight: bold;\">Facebook<\/span> which is a popular social media giant is inter-alia seeking a decree of permanent injunction restraining the defendants from using the mark &#8216;<span style=\"font-weight: bold;\">Facebake<\/span>&#8217; and\/or the domain name www.facebake.in; the email IDs facebake.mail@gmail.com; facebake649@gmail.com, as also for seeking rendition of accounts. Despite two restraining orders being passed earlier by the Court, the Defendant 1 incorporated a company by the name of &#8216;Ehrlich Foods and Beverages Pvt. Ltd&#8217; and is one of its directors seeking the registration of a deceptively-similar mark &#8216;<span style=\"font-weight: bold;\">Facecake<\/span>&#8217;.<\/p>\n<p style=\"text-indent: 18pt; margin-bottom: 3%;\">Meta Inc. submitted that it has successfully enforced its rights in the &#8216;Facebook&#8217; marks in context of opposition or other challenges filed by the plaintiff against third parties, including with respect to food and\/or food services in other cases alike. It further asserted that it is a &#8220;well-known trade mark&#8221; as defined under Section <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0001563661\">2(1)(zg)<\/a> of the <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0002776236\">Trade Marks Act, 1999<\/a>.<\/p>\n<p style=\"text-indent: 18pt; margin-bottom: 3%;\">The grievance is regarding the adoption of the mark &#8216;Facebake&#8217; by Defendant 1, which is allegedly mimicking the visual presentation by copying the colour scheme, font, commercial impression, and overall look and feel, and thus intentionally trading off the significant goodwill that the plaintiff has established in its &#8216;Facebook&#8217; marks. Thus, it constitutes infringement of its statutory as well as common law rights as also results in passing off, dilution and unfair competition by the defendants.<\/p>\n<p style=\"text-indent: 18pt; margin-bottom: 3%;\">The Court noted that a &#8216;wellknown trade mark&#8217; as defined under Section <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0001563661\">2(1)(zg)<\/a> <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0002776236\">Trade Marks Act, 1999<\/a> is a mark which is widely known to the relevant general public and enjoys a comparatively high reputation amongst them. It further held that when a person uses another person&#8217;s &#8216;wellknown trade mark&#8217;, he tries to take advantage of the goodwill that such a &#8216;well-known trade mark&#8217; enjoys. Such an act constitutes as unfair competition.<\/p>\n<p style=\"text-indent: 18pt; margin-bottom: 3%;\">Placing reliance on <i>Tata Sons Ltd.<\/i> v. <i>Manoj Dodia<\/i>, <span style=\"font-weight: bold;\"><a href=\"http:\/\/www.scconline.com\/DocumentLink\/rLAzCO43\">2011 SCC OnLine Del 1520<\/a><\/span>, the Court applied the test laid down in it to observe that the plaintiff has been able to pass the test as set out for it to be declared as a &#8216;well-known trade mark&#8217;, as defined under Section <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0001563661\">2(1)(zg)<\/a> <a href=\"https:\/\/www.scconline.com\/DocumentLink.aspx?q=JTXT-0002776236\">Trade Marks Act, 1999<\/a>.<\/p>\n<p style=\"text-indent: 18pt; margin-bottom: 3%;\">The Court observed that though there is some distinction between the marks of the plaintiff and of the defendants, the overall visual representation adopted by the defendants, clearly depicts the mala fide intent of the defendants which is also evident from the fact that <span style=\"font-weight: bold;\">upon the knowledge of the ad-interim injunction passed by the Court, the defendants changed the mark from &#8216;facebake&#8217; to &#8216;facecake&#8217; thereby changing only one alphabet, however, chose not to appear before the Court to defend the suit in spite of service<\/span>.<\/p>\n<p style=\"text-indent: 18pt; margin-bottom: 3%;\">Thus the Court restrained the defendants, its directors, proprietors, subsidiaries, affiliates, franchisees, officers, servants, agents, distributors, representatives and anyone acting for or on its behalf from using the Facebake marks, the domain name, email ids and any other &#8216;Facebook&#8217; formative trademarks of the plaintiff, or any other mark deceptively similar thereto in relation to products and services related to confectionary items, or any other goods or services, in any manner, including on social media.<\/p>\n<p style=\"text-indent: 18pt; margin-bottom: 3%;\">The Court further held the plaintiff has not led any substantial evidence for relief regarding rendition of accounts, a nominal damages of Rs. 50, 000 to be awarded in favour of the plaintiff and against the defendants.<\/p>\n<p style=\"text-indent: 18pt; margin-bottom: 3%\">[<span style=\"font-weight: bold; color: #632423;\">Meta Platforms Inc. v. Naoufel Malol, <a href=\"http:\/\/www.scconline.com\/DocumentLink\/KuhN1oS9\" target=\"_blank\" rel=\"noopener\">2022 SCC OnLine Del 1988<\/a>, decided on 06-07-2022<\/span>]<\/p>\n<hr\/>\n<p>Advocates who appeared in this case :<\/p>\n<p style=\"text-indent: 18pt;\">Mr. Pravin Anand, Ms. Vaishali Mittal, Mr. Siddhant Chamola, Mr. Shivang Sharma, Advocates, for the Plaintiffs.<\/p>\n<hr\/>\n<p style=\"text-indent: 18pt;\"><strong><span style=\"color: #000080;\">*Arunima bose, Editorial Assistant has reported this brief.<\/span><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#160; &#160; Delhi High Court: Navin Chawla J. restrains Facebake and Facecake based in Bangalore which sells confectionary items like cakes etc. <\/p>\n","protected":false},"author":67011,"featured_media":268833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[2543,50196,3871,50195,29953,2943,23384,3221,50194],"class_list":["post-270052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-Delhi_High_Court","tag-facebake","tag-facebook","tag-facecake","tag-food-services","tag-injunction","tag-social-media","tag-Trademark","tag-well-known-trademark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Delhi High Court grants permanent injunction against Facebake or Facecake from using the well known trademark Facebook | SCC Times<\/title>\n<meta name=\"description\" content=\"Facebake and Facecake 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High Court restrains Voltas Care from using VOLTAS trademark\/Logo; Ex-parte injunction granted","author":"Editor","date":"June 28, 2022","format":false,"excerpt":"Delhi High Court: Dinesh Kumar Sharma J. granted an ex parte injunction to Voltas Limited restraining a website from using their registered trademark and logo VOLTAS and block and suspend the website. The present application was filed under Order XXXIX Rule 1 and 2 read with Section 151 Civil Procedure\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-2.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/delhi_high_court-2.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":273586,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/09\/13\/delhi-high-court-grants-ex-parte-ad-interim-injunction-against-jamshedpur-based-restaurant-social-75-for-using-the-registered-trademark-social\/","url_meta":{"origin":270052,"position":1},"title":"Delhi High Court grants ex parte ad interim injunction against Jamshedpur based restaurant SOCIAL 75 for using the registered trademark SOCIAL","author":"Editor","date":"September 13, 2022","format":false,"excerpt":"Delhi High Court: In a trademark infringement suit filed by a company namely, Impresario Entertainment and Hospitality Pvt Ltd. (\u2018plaintiff') running a well-known restaurant, SOCIAL against the offending trademark SOCIAL 75 (\u2018defendant'), Jyoti Singh J. granted ex parte ad-interim injunction, as the impugned trademark is deceptively similar to the registered\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/Delhi-High-Court-grants-ex-parte-ad-interim-injunction-against-Jamshedpur-based-restaurant-SOCIAL-75-for-using-the-registered-trademark-SOCIAL-2-1-1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":205486,"url":"https:\/\/www.scconline.com\/blog\/post\/2018\/11\/19\/use-of-aaj-tak-in-name-of-fortnightly-magazine-held-to-be-in-violation-of-trademark-injunction-granted-thereagainst\/","url_meta":{"origin":270052,"position":2},"title":"Use of AAJ TAK in name of fortnightly magazine held to be in violation of trademark; injunction granted thereagainst","author":"Bhumika Indulia","date":"November 19, 2018","format":false,"excerpt":"Delhi High Court: A Single Judge Bench comprising of Jayant Nath, J. passed a permanent injunction decree against the defendants, restraining them from using the trademark \u201cAAJ TAK AAMNE SAAMNE\u201d; \u201cAAJ TAK\u201d; \u201caajtakaamnesaamne.com\u201d or any other trademark deceptively or phonetically similar to registered trademark \u201cAAJ TAK\u201d. In the present case,\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":273352,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/09\/09\/delhi-high-court-granted-injunction-favour-gym-crossfit-trademark-direction-costs-compensation-damages-contempt-notice-violation-interim-injunction-exparte-legalnews-updates-legal-research\/","url_meta":{"origin":270052,"position":3},"title":"Delhi High Court grants injunction in favour of CROSSFIT gym ; Directs cost of Rs 10 Lakhs against infringers; Issues contempt notice for brazen violation of interim injunction","author":"Editor","date":"September 9, 2022","format":false,"excerpt":"Delhi High Court: In a case filed by CROSSFIT gym (\u2018Plaintiff\u2019) having CROSSFIT trademarks seeking permanent injunction against defendant gym using the identical mark, Prathiba Singh, J. granted permanent injunction against defendants and imposed a cost of Rs 10 lakhs to be paid to the plaintiff within three months. The\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-62-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-62-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-62-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-62-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-62-1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":203212,"url":"https:\/\/www.scconline.com\/blog\/post\/2018\/10\/06\/court-free-to-invoke-provisions-of-order-8-rule-10-cpc-if-defendant-fails-to-file-ws-permanent-injunction-granted-against-use-of-trademark-cbn-news\/","url_meta":{"origin":270052,"position":4},"title":"Court free to invoke provisions of Order 8 Rule 10 CPC if defendant fails to file WS; permanent injunction granted against use of trademark CBN NEWS","author":"Bhumika Indulia","date":"October 6, 2018","format":false,"excerpt":"Delhi High Court: A Single Judge Bench comprising of Jayant Nath, J. decreed a suit for permanent injunction by invoking the provisions of Order 8 Rule 10 CPC. The plaintiff was involved in broadcasting activities such as news reporting, producing TV shows and other media content in various parts of\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":232874,"url":"https:\/\/www.scconline.com\/blog\/post\/2020\/07\/27\/delhi-high-court-rejects-trademark-injunction-sought-by-pharmaceutical-company-creating-typhoid-vaccines\/","url_meta":{"origin":270052,"position":5},"title":"Delhi High Court rejects trademark injunction sought by pharmaceutical company creating Typhoid vaccines  \u00a0","author":"Editor","date":"July 27, 2020","format":false,"excerpt":"Delhi High Court: V. Kameswar Rao J. rejected an application for permanent injunction by a pharmaceutical company against a rival brand, seeking an order to restraint it from infringing its registered trade mark. The plaintiff had trademarked the terms \u2018TCV\u2019 and \u2018Typbar-TCV\u2019 in 2012 in relation to a revolutionary Typhoid\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/270052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=270052"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/270052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/268833"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=270052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=270052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=270052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}