{"id":268235,"date":"2022-06-10T18:00:51","date_gmt":"2022-06-10T12:30:51","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=268235"},"modified":"2022-06-10T18:10:13","modified_gmt":"2022-06-10T12:40:13","slug":"guidelines-for-prevention-of-misleading-advertisements-and-endorsements-for-misleading-advertisements-2022","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2022\/06\/10\/guidelines-for-prevention-of-misleading-advertisements-and-endorsements-for-misleading-advertisements-2022\/","title":{"rendered":"Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022"},"content":{"rendered":"<p style=\"text-align: justify;\"><span id=\"page10R_mcid155\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">The Central Consumer Protection Authority has issued Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 <\/span><span dir=\"ltr\" role=\"presentation\">to provide for the prevention of false or misleading advertisements and making endorsements.\u00a0 They are applicable <\/span><\/span><span id=\"page15R_mcid9\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">to<\/span> <\/span><span id=\"page15R_mcid10\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">all advertisements regardless of form, format or medium;<\/span><\/span><span id=\"page15R_mcid11\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\">a manufacturer, service provider or trader whose goods, product or service is the subject of an <\/span><span dir=\"ltr\" role=\"presentation\">advertisement, or to an advertising agency or endorser whose service is availed for the advertisement of <\/span><span dir=\"ltr\" role=\"presentation\">such goods, product or service.<\/span><\/span><\/p>\n<h4 style=\"text-align: justify;\">Key points:<\/h4>\n<ul style=\"text-align: justify;\">\n<li><span id=\"page15R_mcid12\" class=\"markedContent\"><strong><span dir=\"ltr\" role=\"presentation\">Conditions for non-misleading and valid advertisement<\/span><\/strong>: <span dir=\"ltr\" role=\"presentation\">An advertisement shall be considered to be <\/span><span dir=\"ltr\" role=\"presentation\">valid and not misleading, if<\/span> <\/span><span id=\"page15R_mcid13\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">it contains truthful and honest representation;<\/span><\/span><span id=\"page15R_mcid14\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\">does not mislead consumers by exaggerating the accuracy, scientific validity or practical usefulness or <\/span><span dir=\"ltr\" role=\"presentation\">capability or performance or service of the goods or product;<\/span><\/span><span id=\"page15R_mcid15\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\">does not present rights conferred on consumers by any law as a distinctive feature of advertiser\u2019s <\/span><span dir=\"ltr\" role=\"presentation\">offer;<\/span><\/span><span id=\"page15R_mcid16\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\">does not suggest that the claims made in such advertisement are universally accepted if there is a <\/span><span dir=\"ltr\" role=\"presentation\">significant division of informed or scientific opinion pertaining to such claims;<\/span><\/span><span id=\"page15R_mcid17\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\">does not mislead about the nature or extent of the risk to consumers\u2019 personal security, o<\/span><span dir=\"ltr\" role=\"presentation\">r that of their <\/span><span dir=\"ltr\" role=\"presentation\">family if they fail to purchase the advertised goods, product or service;<\/span><\/span><span id=\"page15R_mcid18\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\">ensures that the claims that have not been independently substantiated but are based merely on the<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">content of a publication do not mislead consumers;<\/span><\/span><span id=\"page15R_mcid19\" class=\"markedContent\"><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\"><br \/>\n<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span id=\"page17R_mcid0\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><strong>Bait Advertisement:<\/strong> <span id=\"page15R_mcid24\" class=\"markedContent\">A bait advertisement <\/span><\/span><span dir=\"ltr\" role=\"presentation\">shall not seek to entice consumers to purchase goods, products or services without a <\/span><span dir=\"ltr\" role=\"presentation\">reasonable prospect of selling such advertised goods, products or services at the price offered and <\/span><\/span><span id=\"page17R_mcid1\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">the advertiser shall ensure that there is adequate supply of goods, products or services to meet <\/span><span dir=\"ltr\" role=\"presentation\">foreseeable demand generated by such advertisement.<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span id=\"page17R_mcid2\" class=\"markedContent\"><\/span><span id=\"page17R_mcid7\" class=\"markedContent\"><strong><span dir=\"ltr\" role=\"presentation\">Prohibition of surrogate advertising<\/span><\/strong><span dir=\"ltr\" role=\"presentation\">.<\/span> <span dir=\"ltr\" role=\"presentation\">\u2014<\/span> <span dir=\"ltr\" role=\"presentation\">No surrogate advertisement or indirect advertisement shall be <\/span><\/span><span id=\"page17R_mcid7\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">made for goods or services whose advertising is otherwise prohibited or restricted by law, by circumventing such <\/span><\/span><span id=\"page17R_mcid7\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">prohibition or restriction and portraying it to be an advertisement for other goods or services, the advertising of which <\/span><\/span><span id=\"page17R_mcid7\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">is not prohibited or restricted by law.<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span id=\"page17R_mcid8\" class=\"markedContent\"><\/span><span id=\"page17R_mcid12\" class=\"markedContent\"><strong><span dir=\"ltr\" role=\"presentation\">Free claims advertisements<\/span><\/strong><span dir=\"ltr\" role=\"presentation\">:<\/span> <span dir=\"ltr\" role=\"presentation\">A free claims advertisement shall<\/span>\u00a0<\/span><span id=\"page17R_mcid13\" class=\"markedContent\"><\/span><span id=\"page17R_mcid13\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">not describe any goods, product or service to be \u2018free\u2019, \u2018without charge\u2019 or use such other terms if the <\/span><\/span><span id=\"page17R_mcid13\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">consumer has to pay anything other than the unavoidable cost of responding to such advertisement and <\/span><\/span><span id=\"page17R_mcid13\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">collecting or paying for the delivery of such item; or <\/span><\/span><span id=\"page17R_mcid14\" class=\"markedContent\"><\/span><span id=\"page17R_mcid14\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">make clear the extent of commitment that a consumer shall make to take advantage of a free offer. <\/span><\/span><span id=\"page17R_mcid15\" class=\"markedContent\"><\/span><br role=\"presentation\" \/><span id=\"page17R_mcid15\" class=\"markedContent\"><\/span><\/li>\n<li><strong><span id=\"page17R_mcid21\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">Children targeted advertisements<\/span><\/span><\/strong>: A<span id=\"page17R_mcid21\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">n advertisement that addresses or targets or uses children shall <\/span><span dir=\"ltr\" role=\"presentation\">not<\/span> <\/span><span id=\"page17R_mcid22\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">condone, encourage, inspire or unreasonably emulate behaviour that could be dangerous for children or <span id=\"page19R_mcid0\" class=\"markedContent\">take advantage of children&#8217;s inexperience, credulity or sense of loyalty<\/span>. <\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span id=\"page17R_mcid15\" class=\"markedContent\"><\/span><span id=\"page17R_mcid20\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Central Consumer Protection Authority has issued Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 to provide for <\/p>\n","protected":false},"author":8808,"featured_media":268239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,1193],"tags":[49670,42625,30701,30465,45998],"class_list":["post-268235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legislationupdates","category-notifications","tag-advertisments","tag-central-consumer-protection-authority","tag-children","tag-prohibition","tag-restriction"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 | SCC Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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