{"id":265360,"date":"2022-04-13T09:00:32","date_gmt":"2022-04-13T03:30:32","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=265360"},"modified":"2022-04-15T14:47:03","modified_gmt":"2022-04-15T09:17:03","slug":"red-bull-sting-pespi-trademark-infringement-delhi-high-court","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2022\/04\/13\/red-bull-sting-pespi-trademark-infringement-delhi-high-court\/","title":{"rendered":"Red Bull v. Sting | Injunction application against Pepsico\u2019s tagline \u201cSTIMULATES MIND ENERGIZES BODY\u201d: Whether Pepsi has committed infringement? Del HC decides"},"content":{"rendered":"

Delhi High Court: <\/strong>Amit Bansal, J., observed that the taglines of \u2018Red Bull\u2019 and \u2018Sting\u2019 are descriptive and laudatory in nature.<\/p>\n

Interim injunction against the defendants, restraining the defendants from using the tagline \u201cSTIMULATES MIND ENERGIZES BODY\u201d, was sought as it was deceptively similar to the plaintiff\u2019s registered trademark\/tagline \u201cVITALIZES BODY AND MIND\u201d.<\/p>\n

\n

Analysis, Law and Decision<\/span><\/h4>\n
\n<\/blockquote>\n

Whether a case of passing off has been made out by the plaintiff against the defendants?<\/span><\/h4>\n

The basic premise for passing off is deception caused on account of the defendant attempting to show its goods as that of the plaintiff.<\/p>\n

The Bench referred to the Supreme Court decision in Satyam Infoway Ltd. v. Siffynet Solutions (P) Ltd., <\/em>(2004) 6 SCC 145<\/a>.<\/p>\n

As per the observation in the above decision, the common law remedy of passing off restrains a defendant from riding on the reputation and goodwill earned by a plaintiff, being the prior user\/owner of a distinctive mark. The purpose of an action of passing off is to prevent confusion and deception amongst consumers and the public at large.<\/p>\n

On comparison of the two products, it was observed that there was no similarity between the two products and the layout of the two cans was totally different.<\/p>\n

Further, the Court noted that,<\/p>\n

(i) the brand names of both the products, \u201cRed Bull\u201d and \u201cSTING\u201d are prominently displayed on the cans;<\/p>\n

(ii) the color scheme of the two products is completely different;<\/p>\n

(iii) the fonts used in the two products are also different;<\/p>\n

(iv) the taglines used, which are subject matter of the present dispute, are used in very small fonts on both the cans in comparison to \u201cRed Bull\u201d and \u201cSTING\u201d; and,<\/p>\n

(v) the colour in which the taglines are written and the backgrounds in which the taglines appear are also completely different.<\/p>\n

Hence, in view of the above Court stated that, no confusion or deception would be caused to the customers of both the parties in respect of their products. Therefore, no case of passing off was made out.<\/p>\n

Claim of Infringement<\/strong>\u00a0<\/strong><\/span><\/h4>\n

Plaintiff claimed that it had been using the tagline for a long period of time and has spent enormous amounts on its promotion. Registration for the same has been granted to the plaintiff not only in India but in various other countries. The defendants adopted the plaintiff\u2019s tagline in a malafide<\/em> manner so as to communicate the same idea.<\/p>\n

High Court stated that undoubtedly, the tagline of the plaintiff, has been granted registration in India in 2010, with effect from the date of the Trademark Application. However, the rights granted upon registration under Section 28 of the Trade Marks Act are not absolute, being subject to other provisions of the Trade arks Act and upon the registration of the trademark being valid.<\/p>\n

In Court\u2019s opinion, the tagline of the plaintiff, which is a phrase or an expression, has a direct reference to the quality, intended purpose, values and other characteristics of the plaintiff\u2019s products.<\/p>\n

In Court\u2019s prima facie view, the tagline used by the plaintiff was of descriptive\/laudatory character, which ought not to have been granted registration in view of Section 9(1)(b) of the Trade Marks Act.<\/p>\n

The use of the impugned tagline by the defendants was also in a descriptive\/laudatory manner and not as a trademark.<\/p>\n

The Bench added that, the tagline used by the defendants, \u201cSTIMULATES MIND. ENERGIZES BODY.\u201d is a phrase or an expression comprising four words of the English language that aims to describe the features and quality of its drink. In comparison to the brand name of the defendants\u2019 product, \u201cSTING\u201d, which is displayed prominently on the cans, the impugned tagline only appears in a small font.<\/p>\n

Hence, the contention of the plaintiff that the defendants were using the impugned mark in a manner that was likely to be taken as being used a trademark was not accepted.<\/p>\n

Therefore, no infringement was committed in terms of Section 29 of the Trade Marks Act.<\/p>\n

\n

The tagline of the plaintiff and the impugned tagline of the defendants are both descriptive in nature and therefore, the plaintiff is not entitled to grant of interim injunction against the defendants.<\/span><\/p>\n<\/blockquote>\n

Whether or not at this stage, an interim injunction should be granted in favour of the plaintiff, restraining the defendants from using the impugned mark?<\/span><\/h4>\n

With regard to the above, Court referred to the observations made by the Supreme Court in Wander Ltd. v. Antox India (P) Ltd., <\/em>1990 Supp SCC 727<\/a>.<\/p>\n

Noting that the defendants have been selling their product for a period of five years with the stated impugned mark, the balance of convenience would be against the grant of interim injunction.<\/p>\n

Lastly, the Court held that, the plaintiff failed to establish a prima facie <\/em>case in its favour for grant of interim injunction.<\/p>\n

Hence, the present application under Order XXXIX Rule 1 and 2 of the CPC was dismissed.[Red Bull AG v. Pepsico India Holdings (P) Ltd., 2022 SCC OnLine Del 969<\/b><\/a>, decided on 6-4-2022]<\/p>\n

\n

Advocates before the Court:<\/strong><\/p>\n

For the Plaintiff:<\/p>\n

Mr. Anirudh Bakhru with Mr. Abhishek Singh, Mr. Naqeeb Nawab, Mr. Himanshu Deora, Mr.Raghav Vig & Mr. Yashwardhan Singh, Advocates.<\/p>\n

For the Defendants:<\/p>\n

Mr. Sudhir Chandra, Senior Advocate with Mr. Dheeraj Nair and Ms. Shruti Dass, Advocates.<\/p>\n","protected":false},"excerpt":{"rendered":"

Delhi High Court: Amit Bansal, J., observed that the taglines of \u2018Red Bull\u2019 and \u2018Sting\u2019 are descriptive and laudatory in nature. Interim <\/p>\n","protected":false},"author":8808,"featured_media":260899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[2543,29785,42834,42768,14722,49150,49151,49149,18071],"class_list":["post-265360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-highcourts","tag-Delhi_High_Court","tag-law","tag-legal-news","tag-legal-updates","tag-passing-off","tag-pepsi","tag-rud-bull","tag-sting","tag-trademark-infringement"],"yoast_head":"\nRed Bull v. Sting | Injunction application against Pepsico\u2019s tagline \u201cSTIMULATES MIND ENERGIZES BODY\u201d: Whether Pepsi has committed infringement? 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The facts of the case are that the plaintiffs are owners of the trademark \u2018YAHOO\u2019 that has been registered in India in\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":266738,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/05\/11\/trademark-infringement-of-starbucks-trademark-frappuccino\/","url_meta":{"origin":265360,"position":2},"title":"Infringement of Starbucks trademark FRAPPUCCINO | Del HC awards Rs 2 lakh in damages and 9 lakh costs","author":"Bhumika Indulia","date":"May 11, 2022","format":false,"excerpt":"Delhi High Court: In a matter wherein Starbucks trademark \u2018frappuccino\u2019 was being infringed, Jyoti Singh, J., while observing that, FRAPPUCCINO trademarks have acquired formidable reputation and goodwill in India, awarded Starbuck Rupees 2 lakhs damages and 9 lakh costs. Instant suit had been filed to seek a decree of permanent\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/01\/Delhi_New-logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/01\/Delhi_New-logo.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/01\/Delhi_New-logo.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/01\/Delhi_New-logo.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/01\/Delhi_New-logo.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":205486,"url":"https:\/\/www.scconline.com\/blog\/post\/2018\/11\/19\/use-of-aaj-tak-in-name-of-fortnightly-magazine-held-to-be-in-violation-of-trademark-injunction-granted-thereagainst\/","url_meta":{"origin":265360,"position":3},"title":"Use of AAJ TAK in name of fortnightly magazine held to be in violation of trademark; injunction granted thereagainst","author":"Bhumika Indulia","date":"November 19, 2018","format":false,"excerpt":"Delhi High Court: A Single Judge Bench comprising of Jayant Nath, J. passed a permanent injunction decree against the defendants, restraining them from using the trademark \u201cAAJ TAK AAMNE SAAMNE\u201d; \u201cAAJ TAK\u201d; \u201caajtakaamnesaamne.com\u201d or any other trademark deceptively or phonetically similar to registered trademark \u201cAAJ TAK\u201d. In the present case,\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":253042,"url":"https:\/\/www.scconline.com\/blog\/post\/2021\/08\/20\/interim-injunction-in-favour-of-dps-society-against-infringement-of-trademark\/","url_meta":{"origin":265360,"position":4},"title":"Del HC grants interim injunction in favour of DPS Society against Infringement of trademark and crest logo by Delhi Public International School","author":"Bhumika Indulia","date":"August 20, 2021","format":false,"excerpt":"Delhi High Court: Sanjeev Narula, J. while addressing the matter of trademark infringement, opined that, \u201cBesides, considering that parties are in the field of education, deliberate adoption by the Defendants of impugned trade marks and logo that are deceptively similar and\/or identical to the Plaintiff\u2019s registered trade marks\/names and logos\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-20-at-6.04.50-PM.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":278667,"url":"https:\/\/www.scconline.com\/blog\/post\/2022\/11\/21\/delhi-high-court-grants-ex-parte-ad-interim-injunction-to-american-eagle-against-ektarfa-garments-in-a-trademark-and-copyright-infringement-suit\/","url_meta":{"origin":265360,"position":5},"title":"Delhi High Court grants ex-parte ad-interim injunction to American Eagle against Ektarfa Garments in a trademark and copyright infringement suit","author":"Editor","date":"November 21, 2022","format":false,"excerpt":"\u00a0 \u00a0 Delhi High Court: In a case where application was filed under Order 39 Rules 1 and 2 read with Section 51 of the Civil Procedure Code, 1908 (Code) in a trademark and copyright infringement suit, the Single Judge Bench of Jyoti Singh, J. Passed an Order granting ex-parte\u2026","rel":"","context":"In "Case Briefs"","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/07\/delhi_high_court.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/265360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/8808"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=265360"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/265360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/260899"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=265360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=265360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=265360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}