{"id":262302,"date":"2022-02-23T16:30:04","date_gmt":"2022-02-23T11:00:04","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=262302"},"modified":"2022-02-23T15:40:38","modified_gmt":"2022-02-23T10:10:38","slug":"asci-releases-guidelines-for-advertising-of-virtual-digital-assets-and-linked-services","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2022\/02\/23\/asci-releases-guidelines-for-advertising-of-virtual-digital-assets-and-linked-services\/","title":{"rendered":"ASCI releases guidelines for advertising of virtual digital assets and linked services"},"content":{"rendered":"

On February 23, 2022, the Adverting Standard Council of India has released guidelines for advertising of virtual digital assets and linked services. The guidelines will be applicable to all advertisements released or published on or <\/span>after the 1<\/span>st<\/span> of April 2022. Advertisers and Media owners must also ensure that all <\/span>earlier advertisements must not appear in the public domain unless they comply <\/span>with the guidelines, post the 15<\/span>th<\/span> of April 2022.<\/span><\/span><\/p>\n

A Virtual Digital Asset (VDA)<\/span><\/span> has been defined as<\/span><\/span> any information or code or <\/span><\/span>number or token (not being Indian currency or foreign currency), generated <\/span><\/span>through cryptographic means or otherwise, by whatever name called, providing a <\/span><\/span>digital representation of value exchanged with or without consideration, wi<\/span><\/span>th the <\/span><\/span>promise or representation of having inherent value, or functions as a store of value <\/span><\/span>or a unit of account including its use in any financial transaction or investment, but <\/span><\/span>not limited to investment scheme, and can be transferred, stored or traded <\/span><\/span>el<\/span><\/span>ectronically. <\/span><\/span><\/span><\/span>These products are more commonly<\/span><\/span> referred to<\/span><\/span> as<\/span><\/span> \u201c<\/span><\/span>crypto products<\/span><\/span>\u201d<\/span><\/span><\/span> or Non<\/span><\/span>– <\/span><\/span>Fungible Tokens (NFTs).<\/span><\/span><\/p>\n

\u00a0<\/span><\/span><\/p>\n

\n

Key points:<\/span><\/h4>\n
    \n
  1. All ads for VDA products and VDA exchanges, or featuring VDAs,<\/span><\/span> must carry <\/span><\/span>the following disclaimer.<\/span><\/span><\/span><\/span>
    <\/span>
    \n

    “Cry<\/span><\/span>pto products and NFTs are unregulated and can be highly risky. There may <\/span><\/span>be no regulatory recourse for any loss from such transactions.\u201d<\/span><\/span><\/p><\/blockquote>\n<\/li>\n

  2. The words \u201ccurrency\u201d, \u201csecurities\u201d, \u201ccustodian\u201d and \u201cdepositories\u201d may not be <\/span><\/span>used in advertisements of VDA products or services as consumers associate <\/span><\/span>these terms with<\/span><\/span> regulated products.<\/span><\/span><\/li>\n
  3. The<\/span> information<\/span> contained<\/span> in<\/span> advertisements<\/span> shall<\/span> not<\/span> contradict<\/span> the <\/span><\/span>information or warnings that the regulated entities provide to customers in <\/span><\/span>the marketing of VDA products from time to time.<\/span><\/span><\/li>\n
  4. Advertisements that provide information on<\/span><\/span><\/span> the cost or profitability of VDA <\/span><\/span>products shall contain clear, accurate, sufficient and updated information. For <\/span><\/span>example, \u201czero cost\u201d will need to include all costs that the consumer might <\/span><\/span>reasonably associate with the offer or transaction.<\/span><\/span><\/li>\n
  5. Information on<\/span><\/span><\/span> past performance shall not be provided in any partial or biased <\/span><\/span>manner. Returns for periods of less than 12 months shall not be included.<\/span><\/span><\/li>\n
  6. Every advertisement for VDA products must clearly give out the name of the <\/span><\/span>advertiser and provide an easy way to cont<\/span><\/span>act them (phone number or email). <\/span><\/span>This information should be presented in a manner that is easily understood <\/span><\/span>by the average consumer.<\/span><\/span><\/li>\n
  7. No advertisement for VDA products or exchanges may show a minor, or <\/span><\/span>someone who appears to be a minor, directly dealing wi<\/span><\/span>th the product, or <\/span><\/span>talking about the product<\/span><\/span>.<\/span><\/span><\/li>\n
  8. No advertisement may show that VDA products or VDA trading could be a <\/span><\/span>solution to money problems, personality problems or other such drawbacks.<\/span><\/span><\/li>\n
  9. No advertisement shall contain statements that promise or<\/span><\/span> guarantee future <\/span><\/span>increase in profits.<\/span><\/span><\/li>\n
  10. No advertisement<\/span><\/span><\/span> may show that understanding VDA products is so easy that <\/span><\/span>consumers do not have to think twice about investing.<\/span> Nothing in the ad <\/span><\/span>should downplay the risks associated with the category.<\/span><\/span><\/li>\n
  11. VDA products ma<\/span><\/span>y not be compared to any other asset class which is <\/span><\/span>regulated.<\/span><\/span><\/li>\n
  12. Since this is a risky category, celebrities or prominent personalities who <\/span><\/span>appear in VDA advertisements must take special care to ensure that they <\/span><\/span>have done their due diligence about the statem<\/span><\/span>ents and claims made in the <\/span><\/span>advertisement, so as not to mislead consumers.<\/span><\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    On February 23, 2022, the Adverting Standard Council of India has released guidelines for advertising of virtual digital assets and linked services. <\/p>\n","protected":false},"author":8808,"featured_media":262303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1188,2],"tags":[],"class_list":["post-262302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hot_off_the_press","category-news"],"yoast_head":"\nASCI releases guidelines for advertising of virtual digital assets and linked services | SCC Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2022\/02\/23\/asci-releases-guidelines-for-advertising-of-virtual-digital-assets-and-linked-services\/\" 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