{"id":251238,"date":"2021-07-14T15:00:44","date_gmt":"2021-07-14T09:30:44","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=251238"},"modified":"2021-07-14T17:38:32","modified_gmt":"2021-07-14T12:08:32","slug":"amul","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2021\/07\/14\/amul\/","title":{"rendered":"Amul Dairy secures major win in a trademark infringement case in Federal Court of Canada\u00a0"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Federal Court of Ontario<\/strong><strong> (Canada): <\/strong>In an Intellectual Property battle the Bench of Alan S. Diner,\u00a0 J., had granted major win to India\u2019s giant dairy producer, Kaira District Co-operative Milk Producers\u2019 Union Ltd. (Kaira), i.e. AMUL Dairy and Gujarat Cooperative Milk Marketing Federation Ltd. The Bench held that,<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"color: #008000;\">\u201cThe Defendants\u2019 conduct had exceeded the usual case of confusion caused by slight alterations of the mark, similar description of copyrighted material, or modification of a design, rather, they were using, without any colour of right, an exact duplicate of the Plaintiffs\u2019 mark, and an exact copy of their copyrighted material.\u201d<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Plaintiff alleged that Defendant-AMUL Canada had been advertising, marketing, offering for sale, selling, and providing goods identical to the Plaintiffs\u2019 goods in Canada with the trademarks and trade names AMUL and Amul Canada Ltd. through LinkedIn. Further, it was alleged that the Defendants, namely AMUL Canada, Mr Mohit Rana, Mr Akash Ghosh, Mr Chandu Das, and Mr Patel were not only using the exact marks and designs belonging to the Plaintiffs, but they were claiming to be the Plaintiffs, through copying the information available on the AMUL websites regarding the Plaintiffs\u2019 background and activities. Defendant also purported to have employees in Canada even though the Plaintiffs had never licensed nor provided consent for either Amul Canada or any of the four individual Defendants to use the Plaintiffs\u2019 trademarks and copyrights in any manner.<\/p>\n<p style=\"text-align: justify;\">The Kaira was established in India in 1946, in the business of the manufacture and marketing of milk products. Its trademark AMUL is India\u2019s largest food brand and a \u201cwell-known trademark\u201d in India. The Plaintiffs deposed that Gujarat and Kaira had offered for sale, advertised, sold, and distributed certain AMUL trademarked goods in Canada since 2010. Specifically, Kaira was the registered owner of the Canadian Trademark \u201cAMUL\u201d since 2014, which had been used in Canada since 30-06-2020. Plaintiff also owned the Canadian trademark design having the expression <strong><em>\u201cAmul the Taste of India\u201d,<\/em><\/strong> which had been used in Canada, in association with the goods \u201ccoffee, tea, cocoa, coffee substitutes, sugar, milk etc. Similarly, Kaira also owned the mark and design having the expression <strong><em>\u201cAmul Pasturized Butter utterly butterly delicious\u201d,<\/em><\/strong> used in association with the dairy products, edible oils and fats. Finally, the Plaintiffs owned copyright in the designs associated with these trademarks.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #800000;\"><strong>Motion for Default Judgment <\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Noticing the evasive conduct of the Defendants and that the Plaintiffs had exhausted all reasonable attempts to had the Defendants cease and desist their conduct both prior to and through the commencement of these proceedings, the Bench held that the Plaintiffs had every right to bring the Motion for Default Judgment in <em>ex parte <\/em>manner to stop the blatant abuse of their intellectual property.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #800000;\"><strong>Passing Off under section 7(b) of the Trademarks Act<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Passing off has been statutorily codified in section 7(b) of the Trademarks Act, RSC 1985, c T-13 [<em>Trademarks Act<\/em>]. <em>The elements for establishing passing off are: <\/em><\/p>\n<ul style=\"text-align: justify;\">\n<li><em>the existence of goodwill;<\/em><\/li>\n<li><em>the deception of the public due to misrepresentations; and <\/em><\/li>\n<li><em>actual or potential damages to the plaintiff<\/em> [<em>Ciba-Geigy Canada Ltd v Apotex Inc<\/em>, <a href=\"http:\/\/www.scconline.com\/DocumentLink\/5y0vEHYR\">1992 SCC OnLine Can SC 85]<\/a><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Holding that the Defendants had engaged in deliberate deceitful conduct and had directed public attention to its business in such a way as to cause confusion in Canada between the goods and business of the Defendants, and those of the Plaintiffs, the Bench stated that there was clearly potential damages that could have related, whether through sales, marketing, distribution, and\/or recruiting employees, through the unauthorized guise of Amul Canada. Hence, opining that each of the three elements was met in the instant case, the Bench stated,<\/p>\n<p style=\"text-align: justify;\">\u201c<strong><em>Not only has the Amul brand existed for well over 50 years and is advertised globally through online and other channels \u2013 and thus acquired distinctiveness over time \u2013 and the volumes of milk and cheese distribution illustrate that Amul products have a reputation within at least a certain segment of consumers of its dairy products in Canada.\u201d<\/em><\/strong><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #800000;\"><strong>Trademark Infringements<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">The act of falsely advertising their desire to increase butter sales in Canada, so that the Defendants may attract further interest in the company, potentially hoping to attract more purported employees, distributors and\/or consumers through social media pages was held by the Court to be unauthorized use of the Amul mark sufficient to infringe right to exclusivity contrary to Sections 19 and 20(1)(a) of the Trademarks Act. Similarly, the Defendants had directed public attention to their business in such a way as to cause or be likely to cause confusion in Canada, at the time they commenced so to direct public attention to them, between their business and the goods and business of the Plaintiffs, contrary to Section 7(b) of the Trademarks Act.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #800000;\"><strong>Copyright Infringement<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">In reproducing the copyrighted Amul design and corporate information, the Defendants had copied not only the mark, but also the Plaintiffs\u2019 literature as prominently displayed on their websites (<em>www.amul.com and www.amuldairy.com<\/em>). The image and wording used was not simply strikingly similar, as had been found to establish copyright infringement in many other cases. Here, the image and wording used was an exact copy of that owned by the Plaintiffs. Hence, it was held that the Defendants had reproduced the Plaintiffs\u2019 copyrighted material without their consent and infringed the Plaintiffs\u2019 rights to exclusive use of its copyright contrary to Section 27 of the <em>Copyright Act<\/em>.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #800000;\"><strong>Verdict<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">In the backdrop of the above, the Bench reached the following conclusions:<\/p>\n<ol style=\"text-align: justify;\">\n<li>To permanently enjoin from infringing the trademark and copyright of the Plaintiffs, and directing public attention to the Defendants\u2019 goods, or business in such a way as to cause or be likely to cause confusion in Canada.<\/li>\n<li>To transfer to the Plaintiffs within thirty (30) days, ownership and all rights access, administration, and control for and over the LinkedIn pages\/accounts used by them, together with any other LinkedIn pages\/accounts, domain names and social media pages registered to or controlled by the Defendants displaying the Plaintiffs\u2019 trademark or copyright.<\/li>\n<li>To provide a listing and contact information for all entities that contacted the Defendants about the Defendants\u2019 business through the LinkedIn pages.<\/li>\n<li>The Plaintiffs were awarded damages in the amount of $10,000 for actions contrary to the Trademarks Act, $5,000 for actions contrary to the Copyright Act and the costs in lump sum of $17,733.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">[Kaira District Co-Operative Milk Producers\u2019 Union Limited (Amul) v. Amul Canada, 2021 Fc 636, Decided On 22-06-2021]<\/p>\n<hr \/>\n<p><span style=\"color: #008000;\">Kamini Sharma, Editorial Assistant has reported this brief.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Federal Court of Ontario (Canada): In an Intellectual Property battle the Bench of Alan S. Diner,\u00a0 J., had granted major win to <\/p>\n","protected":false},"author":67011,"featured_media":248825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,12],"tags":[33028,9271,29785,3221],"class_list":["post-251238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casebriefs","category-foreigncourts","tag-amul","tag-copyright","tag-law","tag-Trademark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amul Dairy secures major win in a trademark infringement case in Federal Court of Canada\u00a0 | SCC Times<\/title>\n<meta name=\"description\" content=\"Amul\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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High Court | &#8220;AMUL&#8221; being a well-known trademark deserves a broader scope of protection &#8211; even against non-competing goods or services","author":"Editor","date":"September 5, 2022","format":false,"excerpt":"\"The trademark \"AMUL\" symbolizes a movement among Indian Rural Community towards prosperity and Indian public perceives the trademark \"AMUL\" having association of connection with the plaintiffs and no other. It is a combination of all the foregoing factors that had culminated into the trademark \"AMUL\" being recognized as well-known trademark\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Calcutta High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/calcutta_high_court.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/calcutta_high_court.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/calcutta_high_court.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/calcutta_high_court.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2022\/06\/calcutta_high_court.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":97431,"url":"https:\/\/www.scconline.com\/blog\/post\/2017\/01\/05\/allegations-of-anti-competitive-conduct-against-amul-dairy-and-national-dairy-development-board-dismissed\/","url_meta":{"origin":251238,"position":1},"title":"Allegations of anti-competitive conduct against Amul Dairy and National Dairy Development Board, dismissed","author":"Saba","date":"January 5, 2017","format":false,"excerpt":"Competition Commission of India (CCI):\u00a0\u201cThe party floating the tender is a consumer and has the right to decide on the appropriate eligibility conditions based on its\u00a0requirements,\u201d observed CCI while rejecting allegations of unfair and anti-competitive practices against Amul Dairy and the\u00a0National Dairy Development Board with regard to conditions of a\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/10\/Competition-Commission.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/10\/Competition-Commission.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/10\/Competition-Commission.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/10\/Competition-Commission.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/10\/Competition-Commission.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":330846,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/09\/16\/dhc-grants-interim-relief-to-gujarat-co-operative-restrains-terre-primitive-from-using-marks-logos-similar-to-amul\/","url_meta":{"origin":251238,"position":2},"title":"[Amul v. Amuleti] Delhi HC grants interim relief to Gujarat Co-operative Milk Marketing Federation Ltd; restrains Terre Primitive from using marks\/logos similar to \u2018AMUL\u2019","author":"Arushi","date":"September 16, 2024","format":false,"excerpt":"The plaintiffs submitted that Defendant 1 is dishonestly using an identical and deceptively similar trade mark as that of the plaintiffs\u2019, so that any ordinary consumer would be misled to believe that Defendant 1\u2019s products are that of the plaintiffs or associated with or emanating from the plaintiffs.","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":319912,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/04\/12\/delhi-hc-amul-has-gained-nation-wide-reputation-its-protection-transcends-all-classes-scctimes\/","url_meta":{"origin":251238,"position":3},"title":"\u2018AMUL\u2019 has gained wide, comprehensive and nation-wide reputation; its protection transcends all classes having been declared a well-known mark: Delhi HC","author":"Arushi","date":"April 12, 2024","format":false,"excerpt":"\u201cWhat is striking, in this case, is that Respondent 1 has produced no document whatsoever which would prove their use since 1957, as claimed.\u201d","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":331321,"url":"https:\/\/www.scconline.com\/blog\/post\/2024\/09\/21\/dhc-restrains-bio-logic-and-psychotropics-india-pvt-ltd-from-using-mark-similar-to-amul\/","url_meta":{"origin":251238,"position":4},"title":"\u2018Amul is a well-known mark\u2019; Delhi High Court restrains Bio Logic and Psychotropics India Pvt Ltd from using mark similar to \u2018AMUL\u2019","author":"Arushi","date":"September 21, 2024","format":false,"excerpt":"No plausible explanation was provided by the defendants as to why the trade mark \u2018AMUL\u2019 was adopted. No written statement was filed on behalf of the defendants. The conduct of the defendants highlighted their mala fide and dishonesty in adopting the same mark, as that of the plaintiffs\u2019.","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"Delhi High Court","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2024\/02\/Delhi-High-Court.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":207450,"url":"https:\/\/www.scconline.com\/blog\/post\/2018\/12\/31\/bombay-hc-explains-law-regarding-disparagment-through-tv-commercials-while-deciding-dispute-between-kwality-walls-and-amul\/","url_meta":{"origin":251238,"position":5},"title":"Bombay HC explains law regarding disparagment through TV commercials while deciding dispute between Kwality Walls and Amul","author":"Bhumika Indulia","date":"December 31, 2018","format":false,"excerpt":"Bombay High Court: The Division Bench comprising of B.R. Gavai and Riyaz I. Chagla, JJ. partly allowed an appeal filed against the judgment allowing notice of motion restraining appellant from inter alia (i) telecasting or broadcasting or otherwise howsoever communicating to the public or publishing two Television Commercials (impugned TVCs)\u2026","rel":"","context":"In &quot;Case Briefs&quot;","block_context":{"text":"Case Briefs","link":"https:\/\/www.scconline.com\/blog\/post\/category\/casebriefs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.scconline.com\/blog\/wp-content\/uploads\/2016\/09\/Bombay-HC.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/251238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/67011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=251238"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/251238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/248825"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=251238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=251238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=251238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}