{"id":223847,"date":"2020-01-04T16:30:57","date_gmt":"2020-01-04T11:00:57","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=223847"},"modified":"2020-01-04T14:03:42","modified_gmt":"2020-01-04T08:33:42","slug":"to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/","title":{"rendered":"To prevent prices of a-la-carte channels from becoming illusionary, TRAI laid down conditions; For Multi-TV home, 40% of declared NCF"},"content":{"rendered":"<p style=\"text-align: justify;\">In view, the implementation of Digital Addressable Systems (DAS) and to enable the sector to realize its benefits, the Telecom Regulatory Authority of India (TRAI) published a comprehensive regulatory framework.<\/p>\n<p style=\"text-align: justify;\">The above-stated framework comprises of the following:<\/p>\n<blockquote>\n<ul>\n<li style=\"text-align: justify;\">Telecommunication (Broadcasting and Cable) Services Interconnection (Addressable Systems) Regulations, 2017,<\/li>\n<li style=\"text-align: justify;\">Telecommunication (Broadcasting and Cable) Services Standards of Quality of Service and Consumer Protection (Addressable Systems) Regulations, 2017, and;<\/li>\n<li style=\"text-align: justify;\">Telecommunication (Broadcasting and Cable) Services (Eighth) (Addressable Systems) Tariff Order, 2017<\/li>\n<\/ul>\n<\/blockquote>\n<p style=\"text-align: justify;\">During the implementation of the above, the intended choice for consumers to select what they want has got scuttled due to various issues.<\/p>\n<p><strong>TRAI has issued:<\/strong><\/p>\n<blockquote>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Telecommunication (Broadcasting and Cable) Services Interconnection (Addressable Systems) (Second Amendment) Regulations, 2020<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Telecommunication (Broadcasting and Cable) Services Standards of Quality of Service and Consumer Protection (Addressable Systems) (Third Amendment) Regulations, 2020<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Telecommunication (Broadcasting and Cable) Services (Eighth) (Addressable Systems) Tariff Order Amendment, 2020<\/span><\/li>\n<\/ul>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #ff0000;\">To protect the interests of consumers certain provisions were modified of new regulatory framework.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">TRAI prescribed following twin conditions <span style=\"color: #008000;\"><strong>to ensure that the price of a-la-carte channels does not become illusionary:<\/strong><\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">(i) the sum of the a-la-carte rates of the pay channels (MRP)forming part of a bouquet shall in no case exceed one and half times the rate of the bouquet of which such pay channels are a part; and<\/p>\n<p style=\"text-align: justify;\">ii) the a-la-carte rates of each pay channel (MRP), forming part of a bouquet, shall in no case exceed three times the average rate of a pay channel of the bouquet of which such pay channel is a part.<\/p>\n<p>Channels having MRP of Rs 12 or less will be permitted to be part of the bouquet offered by broadcasters.<\/p><\/blockquote>\n<p style=\"text-align: justify;\">With respect to NCF related issues, TRAI mandated provision of 200 channels in maximum NCF of Rs 130 excluding taxes per month.<\/p>\n<p style=\"text-align: justify;\">Channels declared mandatory by the Ministry of Information and Broadcasting will not be counted in a number of channels in<br \/>\nthe NCF.<\/p>\n<p style=\"text-align: justify;\">DPOs have also been mandated that they will not charge more than Rs 160 per month for giving all channels available on their platform.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">TRAI has decided, in case of the multi-TV home where more than one TV connection is working in a home in the name of one person, it will charge a maximum 40 per cent of declared NCF for second and additional TV connections.<\/span><\/p>\n<p style=\"text-align: justify;\">To address the concern of huge carriage fee, the Authority has mandated that MSOs, HITS operators, IP TV service providers<br \/>\nwill not have a target market bigger than State or Union Territory as the case may be.<\/p>\n<p style=\"text-align: justify;\">A cap of Rs 4 lakh per month has been prescribed on carriage fee payable by a broadcaster to a DPO in a month fro carrying a channel in the country.<\/p>\n<p style=\"text-align: justify;\">Authority has also considered giving more flexibility to DPOs to place the TV channels on Electronic Programme Guide (EPG) and mandated that channel of a language in a genre will be kept together while placing channels on EPG.<\/p>\n<p style=\"text-align: justify;\"><strong>Conclusion<\/strong><\/p>\n<p style=\"text-align: justify;\">Amendments provide appropriate time to stakeholders for implementation. Broadcasters are required to publish revised MRP of a-la-carte channels and bouquets on their website by 15th January 2020 and DPO are required to publish revised DRP of a-la-carte channels and bouquets on their website by 30th January 2020.<\/p>\n<p style=\"text-align: justify;\">Consumers will be able to benefit as per the amended provisions with effect from 1st March 2020.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Amendments are expected to result in healthier &amp; structured growth of the Broadcasting and Cable Services sector.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #0000ff;\">** Please refer to the Official Press Release Note:<\/span>\u00a0<span style=\"color: #ff0000;\"><a href=\"https:\/\/main.trai.gov.in\/sites\/default\/files\/PR_No.01of2020.pdf\">Press Release<\/a><\/span><\/strong><\/p>\n<hr \/>\n<p><strong>Telecom Regulatory Authority of India<\/strong><\/p>\n<p style=\"text-align: right;\"><strong>[Press Release dt. 01-01-2020]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In view, the implementation of Digital Addressable Systems (DAS) and to enable the sector to realize its benefits, the Telecom Regulatory Authority <\/p>\n","protected":false},"author":8808,"featured_media":219426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,15],"tags":[],"class_list":["post-223847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legislationupdates","category-rules_regulations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>To prevent prices of a-la-carte channels from becoming illusionary, TRAI laid down conditions; For Multi-TV home, 40% of declared NCF | SCC Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To prevent prices of a-la-carte channels from becoming illusionary, TRAI laid down conditions; For Multi-TV home, 40% of declared NCF\" \/>\n<meta property=\"og:description\" content=\"In view, the implementation of Digital Addressable Systems (DAS) and to enable the sector to realize its benefits, the Telecom Regulatory Authority\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/\" \/>\n<meta property=\"og:site_name\" content=\"SCC Times\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scc.online\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-04T11:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/09\/TRAI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1330\" \/>\n\t<meta property=\"og:image:height\" content=\"887\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bhumika Indulia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bhumika Indulia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2020\\\/01\\\/04\\\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2020\\\/01\\\/04\\\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\\\/\"},\"author\":{\"name\":\"Bhumika Indulia\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/919ec47cc1b871b362af05740398033a\"},\"headline\":\"To prevent prices of a-la-carte channels from becoming illusionary, TRAI laid down conditions; For Multi-TV home, 40% of declared NCF\",\"datePublished\":\"2020-01-04T11:00:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2020\\\/01\\\/04\\\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\\\/\"},\"wordCount\":598,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2020\\\/01\\\/04\\\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/TRAI.jpg\",\"articleSection\":[\"Legislation Updates\",\"Rules &amp; Regulations\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2020\\\/01\\\/04\\\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2020\\\/01\\\/04\\\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\\\/\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2020\\\/01\\\/04\\\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\\\/\",\"name\":\"To prevent prices of a-la-carte channels from becoming illusionary, TRAI laid down conditions; For Multi-TV home, 40% of declared NCF | SCC Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2020\\\/01\\\/04\\\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2020\\\/01\\\/04\\\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/TRAI.jpg\",\"datePublished\":\"2020-01-04T11:00:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/919ec47cc1b871b362af05740398033a\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2020\\\/01\\\/04\\\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2020\\\/01\\\/04\\\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2020\\\/01\\\/04\\\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/TRAI.jpg\",\"contentUrl\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/TRAI.jpg\",\"width\":1330,\"height\":887},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/2020\\\/01\\\/04\\\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"To prevent prices of a-la-carte channels from becoming illusionary, TRAI laid down conditions; For Multi-TV home, 40% of declared NCF\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/\",\"name\":\"SCC Times\",\"description\":\"Bringing you the Best Analytical Legal News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/#\\\/schema\\\/person\\\/919ec47cc1b871b362af05740398033a\",\"name\":\"Bhumika Indulia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84c1b51748d0297cf12e5a898eccb7bd3eb5f0ab4ae8e275e2e65c4c83f84740?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84c1b51748d0297cf12e5a898eccb7bd3eb5f0ab4ae8e275e2e65c4c83f84740?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84c1b51748d0297cf12e5a898eccb7bd3eb5f0ab4ae8e275e2e65c4c83f84740?s=96&d=mm&r=g\",\"caption\":\"Bhumika Indulia\"},\"url\":\"https:\\\/\\\/www.scconline.com\\\/blog\\\/post\\\/author\\\/editor_1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"To prevent prices of a-la-carte channels from becoming illusionary, TRAI laid down conditions; For Multi-TV home, 40% of declared NCF | SCC Times","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/","og_locale":"en_US","og_type":"article","og_title":"To prevent prices of a-la-carte channels from becoming illusionary, TRAI laid down conditions; For Multi-TV home, 40% of declared NCF","og_description":"In view, the implementation of Digital Addressable Systems (DAS) and to enable the sector to realize its benefits, the Telecom Regulatory Authority","og_url":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/","og_site_name":"SCC Times","article_publisher":"https:\/\/www.facebook.com\/scc.online\/","article_published_time":"2020-01-04T11:00:57+00:00","og_image":[{"width":1330,"height":887,"url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/09\/TRAI.jpg","type":"image\/jpeg"}],"author":"Bhumika Indulia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bhumika Indulia","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/#article","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/"},"author":{"name":"Bhumika Indulia","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/919ec47cc1b871b362af05740398033a"},"headline":"To prevent prices of a-la-carte channels from becoming illusionary, TRAI laid down conditions; For Multi-TV home, 40% of declared NCF","datePublished":"2020-01-04T11:00:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/"},"wordCount":598,"commentCount":0,"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/09\/TRAI.jpg","articleSection":["Legislation Updates","Rules &amp; Regulations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/","url":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/","name":"To prevent prices of a-la-carte channels from becoming illusionary, TRAI laid down conditions; For Multi-TV home, 40% of declared NCF | SCC Times","isPartOf":{"@id":"https:\/\/www.scconline.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/#primaryimage"},"image":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/09\/TRAI.jpg","datePublished":"2020-01-04T11:00:57+00:00","author":{"@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/919ec47cc1b871b362af05740398033a"},"breadcrumb":{"@id":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/#primaryimage","url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/09\/TRAI.jpg","contentUrl":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/09\/TRAI.jpg","width":1330,"height":887},{"@type":"BreadcrumbList","@id":"https:\/\/www.scconline.com\/blog\/post\/2020\/01\/04\/to-prevent-prices-of-a-la-carte-channels-from-becoming-illusionary-trai-laid-down-conditions-for-multi-tv-home-40-of-declared-ncf\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.scconline.com\/blog\/"},{"@type":"ListItem","position":2,"name":"To prevent prices of a-la-carte channels from becoming illusionary, TRAI laid down conditions; For Multi-TV home, 40% of declared NCF"}]},{"@type":"WebSite","@id":"https:\/\/www.scconline.com\/blog\/#website","url":"https:\/\/www.scconline.com\/blog\/","name":"SCC Times","description":"Bringing you the Best Analytical Legal News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scconline.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.scconline.com\/blog\/#\/schema\/person\/919ec47cc1b871b362af05740398033a","name":"Bhumika Indulia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/84c1b51748d0297cf12e5a898eccb7bd3eb5f0ab4ae8e275e2e65c4c83f84740?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/84c1b51748d0297cf12e5a898eccb7bd3eb5f0ab4ae8e275e2e65c4c83f84740?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84c1b51748d0297cf12e5a898eccb7bd3eb5f0ab4ae8e275e2e65c4c83f84740?s=96&d=mm&r=g","caption":"Bhumika Indulia"},"url":"https:\/\/www.scconline.com\/blog\/post\/author\/editor_1\/"}]}},"jetpack_featured_media_url":"https:\/\/www.scconline.com\/blog\/wp-content\/uploads\/2019\/09\/TRAI.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/223847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/users\/8808"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/comments?post=223847"}],"version-history":[{"count":0,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/posts\/223847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media\/219426"}],"wp:attachment":[{"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/media?parent=223847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/categories?post=223847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scconline.com\/blog\/wp-json\/wp\/v2\/tags?post=223847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}