{"id":215389,"date":"2019-06-04T19:00:11","date_gmt":"2019-06-04T13:30:11","guid":{"rendered":"https:\/\/www.scconline.com\/blog\/?p=215389"},"modified":"2019-06-04T17:15:17","modified_gmt":"2019-06-04T11:45:17","slug":"wipo-launches-state-of-the-art-artificial-intelligence-based-image-search-tool-for-brands","status":"publish","type":"post","link":"https:\/\/www.scconline.com\/blog\/post\/2019\/06\/04\/wipo-launches-state-of-the-art-artificial-intelligence-based-image-search-tool-for-brands\/","title":{"rendered":"WIPO Launches State-of-the-Art Artificial Intelligence-Based Image Search Tool for Brands"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #800080;\"><strong>The World Intellectual Property Organization (WIPO) has launched a new\u00a0artificial intelligence\u00a0(AI)-powered image search technology that makes it faster and easier to establish the distinctiveness of a\u00a0trademark\u00a0in a target market.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">Earlier-generation image search tools primarily determine trademark image similarity by identifying shapes and colors in marks. WIPO\u2019s new AI-based technology improves on this technology by using deep machine learning to identify combinations of concepts \u2013 such as an apple, an eagle, a tree, a crown, a car, a star \u2013 within an image to find similar marks that have previously been registered.<\/p>\n<p style=\"text-align: justify;\">The new technology results in a narrower and more precise group of potentially similar marks, facilitating greater certainty in strategic planning for brand expansion into new markets. With fewer results to scrutinize, this also translates into labor-cost savings for trademark examiners, attorneys and paralegals, industry practitioners and researchers.<\/p>\n<p style=\"text-align: justify;\">WIPO\u2019s new AI search technology leverages deep neural networks and figurative elements classification data from the\u00a0Madrid System\u00a0for the International Registration of Marks and from large trademark offices.<\/p>\n<p style=\"text-align: justify;\">All users can access the AI search technology for free through WIPO\u2019s\u00a0Global Brand Database, where it has been fully integrated into the database search engine.<\/p>\n<hr \/>\n<p><strong>[Press Release dt. 26-03-2019]<\/strong><\/p>\n<p style=\"text-align: right;\"><strong>[Source: WIPO]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The World Intellectual Property Organization (WIPO) has launched a new\u00a0artificial intelligence\u00a0(AI)-powered image search technology that makes it faster and easier to establish <\/p>\n","protected":false},"author":8808,"featured_media":197963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1188,2],"tags":[30105,35852,3221,30853],"class_list":["post-215389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hot_off_the_press","category-news","tag-artificial-intelligence","tag-image-search-technology","tag-Trademark","tag-world-intellectual-property-organization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WIPO Launches State-of-the-Art Artificial Intelligence-Based Image Search Tool for Brands | SCC Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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